Agent Provocateur Delivers Sirens, Pirates, Witches and Virgins

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Wait, Sirens? Isn't that Victoria's Secret? Anyway, the sirens we're talking about here are the models in this very strange but very appropriate commercial for Agent Provocateur. We'd expect nothing less from a purveyor of lingerie fixated on sexualizing anything and everything to sell some bras and underwear.

Oh and there is a nipple in this ad so if that offends you or anyone near you, you have been warned. And there's a longer, very stylized version (along with others) at the Agent Provocateur site. It's interactive with asterisks you can click for product information.

Want more Agent Provocateur kinkyness? Have at it.

by Steve Hall    Apr-29-09    
Topic: Brands, Good, Racy, Video



Carousel Brings Sharp Clarity to a Moment in Crime

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Philips Cinema brings us the mildly unsettling "Carousel," where a hospital shootout between the SWAT team and demented clowns is frozen and investigated by a slow-moving camera.

Money flutters through the night sky, the faces of cops are taut with tension; and you can actually see the caked makeup creases on the masks of the tormentors. It's strange and beautiful; we watched wordless from beginning to end.

The online oeuvre was directed by Adam Berg via Stink Digital for Philips' hi-def Cinema Proportion TV. More at Philips Cinema; also see deliciously engaging making-of (shown below).

According to Berg, the secret to a great film is narrative and light. Food for thought, whether you're directing an epic or breathing :30 of life into a brand under your care.

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by Angela Natividad    Apr-29-09    
Topic: Brands, Campaigns, Good, Specialty, Video



Mastercard Trots Priceless 'Icons' Back onto the Stage

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"Icons," a McCann-Erickson/NY spot that aired during the '05 Super Bowl, is a fond standby of Mastercard's "Priceless" campaign.

Prep for serious warm-fuzzy syndrome: it's composed of brand mascots -- Count Chocula, the Vlasic stork, Jolly Green Giant, Pillsbury Doughboy -- having Soul Food-style dinner as Mr. Clean slaves merrily over the sink. Some of the icons weren't even animated for TV prior to this. (Thank Calabash for bringing them to life.)

Too much good stuff. There's even some illicit Facebooky pokeage between Doughboy and Morton Salt girl. Scandale!

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'Stayin' Alive' Reminds Us that Shoes Make the Man...

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...and what that has to do with razors, we're sure we have no idea.

Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.

The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.

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by Angela Natividad    Apr-17-09    
Topic: Brands, Celebrity, Good, Promotions, Sponsorship, Video



James Boag Beer Transformed Into Guinness

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So James Boag did a commercial touting the amazingly transformative powers of Tasmanian water. What goes in just comes out better. There's now a Guinness spoof floating about poking fun at the James Boag commercial. Put a James Boag beer in and out comes, surprise, a Guinness.

by Steve Hall    Apr-15-09    
Topic: Good, Spoofs



Crawl Sydney's Pubs Without Getting Drunk

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If you've ever been on a pub crawl, you realize after a while you're unlikely to actually remember which pubs you (literally) crawled to. Lovells Lager can help with that. Working with Tequila, Lovells Lager has launched the Hangover Free Pub Crawl.

Mashing together Google Street maps, geo-targeting and informatively witty commentary, the Hangover Free Pub Crawl lets you - soberly and from the comfort of the internet - check out the finest pubs in Sydney.

A pub crawl isn't just about getting drunk. It's learning interesting facts about where you get drunk. OK, so yea, it really is about getting drunk but after taking the Hangover Free Pub Crawl, at least some of you will be able to drop a bit of trivia the next time you're in Sydney.

by Steve Hall    Apr-15-09    
Topic: Brands, Good, Online



Bruins Vs. Canadiens Playoffs Comes With Strict Rules

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When it comes to sports, there are rules. RULES! And they must, at all costs, be followed. No, we're not talking about a sport's *actual* rules. Rather the rules sports fans must follow lest they be...um...attacked my a huge guy in a bear suit?

And what are these all-important rules? Let us share with you:

1. Don't date within the Division.
2. Never, under any circumstances, tuck in your jersey.
3. Never take a call when all you should be doing is watching the game.

Simple, right?

The work was created by Mullen and shot by Station Films Director Harold Einstein

by Steve Hall    Apr-15-09    
Topic: Campaigns, Commercials, Good, Strange



QUALCOMM's Tomorrow Starts with Your Awkward Doodles, Today.

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"Claudio from Thailand" sent us this online video for QUALCOMM, which pulls the curtain back on its R&D department for your eyes only. Turns out the guys back there are a lot like Napoleon Dynamite, except with more of a preference for hybrid shark fowl than cross-bred felines.

Then there was that whole crockett eagle tangent, and we just didn't know what to do with that.

more »

by Angela Natividad    Apr-14-09    
Topic: Brands, Good, Video



Ska Brewing Introduces Rotgutzen, A Beer For Babies

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Yes, you read that right. Beer for babies. "Hand-crafted by robots, every can comes with the promise that you won't be able to tell the difference between it and the one before it.With no measurable taste of distinct flavor, you can enjoy Rotgutzen without ever wondering if it tastes 'good' or 'bad' or even 'OK.'"

Specially formulated to helps kids transition from womb to barroom, the benefits are numerous for the little ones: lower alcohol content to teach responsible drinking, small bottles for small hands, great for teething, mixes great with processed mush, scientifically proven sleep aid, better for babies than whiskey and helps delay angry teen years.

What's not to love?

Oh, and yea, if you haven't already figured it out, the whole things an interesting Red Tettemer-created anti-campaign for Ska Brewing...which makes actual real beer for grownups. And which has an actual, real website.

by Steve Hall    Apr-14-09    
Topic: Good, Packaging, Strange



Lingerie Selling 101: Show the Product

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This is for those who've recently mentioned Adrants seems to have forgotten about or shunned the fact there's a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.

So here you are, doubters. Purple lingerie. Hot chick. Rad music. Courtesy of Blush.

And to all those who feel we occasionally pimp ads just because they have a hot chick wearing lingerie, you have to sell a product somehow and what better way to do so than to show the product on a person everyone wishes they were. It's called aspirational marketing. OK, so it's the basest form of aspirational marketing but still.

by Steve Hall    Apr-13-09    
Topic: Commercials, Creative Commentary, Good, Racy







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