While in New York for the BDI Online conference called Web Video Goes Mainstream, I was on my way to meet a friend for lunch and on the way, I was approached by a guy representing The Human Rights Campaign, an organization that "envisionas an America where gay, lesbian, bisexual and transgenderpeople are insured of their basic equal rights." To fund the organization, he, of course, was trying to get people to donate. While I might donate, I told him I'd be happy to give a worthy cause some publicity. So here it is. Street marketer calls attention to equal rights for all.
Usually when a crowd sees a naked woman running across a football field, it's an amusingly pleasant site. That's initially the case in this spot but once the woman is dragged off the field, it becomes apparent she isn't there by choice and neither are thousands of women and girls who are trafficked to Germany during the World Cup for prostitution. A strong message.
While Axe may have made fun of guys without girlfriends in a previous campaign called Get A Girlfriend, they aren't completely heartless and have followed up that campaign with Got A Girlfriend. After watching the spot, you'll realize it really is more fun to plat quarters with your girlfriend that it is with a bunch of guys.
For Match.com, Hanft Raboy has created a campaign that positions bachelorism as a disease with match.com as the cure. And, because so many men have some to Match.com for the cure, Match.com is promoting that fact to attract women to the dating site. It's an interesting twist on most dating site advertising which always targets the guy with images of hot women. This campaign is all dressed up like a medical campaign humorously urging women to check out the collection of men who have admitted to have bachelorism by explaining they are perfectly ready to lead a normal life as one half of a couple. You can check out the site here and three of the print ads here, here and here. (PDFs)
Step inside a creative directors brain and hear him ramble about the upcoming Cannes Festival. It's truly amazing how the average creative director thinks.
As part of its "My Circle" calling plan that allows anyone to add anyone from any cell service and call them for free, a new TV commercial collects the icons from Verizon, Sprint, T-mobile and Cingular and has a bit of fun with them at a bowling alley. It's one of the funnier ads we've seen in a while.
Jake Levine, who's from Cherryfield Maine, a place we've actually been to believe it or not and where a great uncle of ours once owned a big company there called Stewart's Blueberries, was selected by Snickers to become the an ambassador for the candy company and Burton. It's an effort by Snickers to smartly reach an audience immune to traditional media. Called The Rover, Jake will traverse the country for a year leading every sk8ter boi's dream; an all expenses paid position as board sports ambassador, hanging with riders and boarders, attending events and drooling over Gretchen Bleiler. Oh, and he'll be blogging the whole thing too. Unsupervised and Unedited we're told. They're will also be podcasts. And, in a bonus, mud wresting appears to be part of the deal too. There's more campaign info here.
What do two people working in the marketing and advertising business do when they marry each other? They rent a baseball stadium, negotiate sponsorship deals with 1-800 Flowers, Spirits, Harlem's Grandma's Secrets, Wedding Plaza and Red Carpet, print 8,000 sponsor-branded wedding programs and hold a press conference to promote the whole thing. That's exactly what Long Island radio station sales manager Caroline Fischer and consultant Dave Karpen did for their upcoming wedding at the Brooklyn Cyclones stadium in front of 8,000 people. Now that's how to pay for a wedding!
kirshenbaum bond + partners along with Tool of North America director Sam Cadman have created a new PSA campaign for Collaboration to AdoptUsKids, a cooperative agreement between The Children's Bureau, Administration for Children & Families, the US Department of Health & Human Services and the Adoption Exchange Association. The four spots focus on human imperfection to let prospective parents know they don't have to be perfect to adopt a child. The spots can be viewed here, here, here and here. They're good.
Kevin Faddis points us to yet another odd Zambia-based Harvey Tiles billboard which reads, "A roof without HARVEY TILES can't make your mind free the same as sex with a baby can't cure HIV/AIDS." Initially, one might react to this buy saying...oh...WTF but there's a reason behind the choice of words on the billboard. The man who wrote the copy explained on an ESPN site saying, "There is a myth some people believe that if you have sex with a virgin, you are bound to be safe from AIDS. It's a rumor that started up here about a year ago. And then they started bringing people in to the police because they had been sleeping with babies. The slogan is to remind people not to sleep with babies. The owner sells tiles and, at the same time, he educates people."
OK, then. Gross but, then again, it's a different world in Zambia than it is in many other parts of the world and if it takes a shocking headline like this to stop people from having sex with babies then we say "good job" Harky Tiles.