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Sasquatch Found In Beef Jerky Promotion

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That Sasquatch just won't die. This time, he's alive and well for a Jack Link's Beef Jerky campaign that involves four TV spots, and online site and...please tell us this is going to stop soon...a MySpace profile.

by Steve Hall    Jun-12-06    
Topic: Commercials, Desktop, Good, Online, Television

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Bob Garfield Explains Word of Mouth Marketing

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To call attention to the upcoming Word of Mouth Marketing event June 20-21 at the Hilton San Fransisco, coBrandiT, independently and without association with the Word of Mouth Marketing Association, has mixed an old interview of Bob Garfield with some new comments he made about word of mouth marketing. The result is a humorous collection of babble. By the way, Bob was in on the joke just so you all don't think we're trashin' here.

UPDATE: The video has been removed. WOMMA was none too pleased. CoBrandit accommodated.

UPDATE II: See our ever so apologetic apology to Bob Garfield here,

by Steve Hall    Jun-12-06    
Topic: Good, Industry Events, Word of Mouth

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Atlanta House Branded to Promote 'The Simple Life' On E

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Well, it's happened. A couple years ago, we said the proliferation of advertising would, one day, reach the point where people's house would be painted with a brand's logo as part of an ad campaign or promotion. To promote the Simple Life on E, an Atlanta house was decorated with the E and The Simple Life logos and the shrubs in front have been trimmed (likely pre-shaped fake bushes) to spell "Sundays". Oh sure, the whole house is just one big purchased promotion and, likely, it's not the first but it's the first we've seen. It's actually done quite well. Particularly nice job on the "broken" window. We wonder what the neighbors think though. A second photo can be seen here.

by Steve Hall    Jun- 9-06    
Topic: Cable, Good, Guerilla, Strange

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Adidas Makes Art For World Cup

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With World Cup mania taking over the world, Adidas has taken over the ceiling of a train station in Cologne, Germany and painted a beautiful fresco-style painting. This is the sort of advertising-as-art creative dream about every night.

by Steve Hall    Jun- 9-06    
Topic: Good, Guerilla

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Witty Copy Neglects Reality

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It's seldom you see a really nice piece of witty copy anymore but this Kenneth Cole billboard does the trick. The copy reads, "If Gas Prices Continue to Rise Why Not Switch Pumps." But, as Animal points out, a pair of $196 pumps doesn't exactly help save money.

by Steve Hall    Jun- 9-06    
Topic: Bad, Good, Outdoor

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'CSI' Emmy Bid Gets Street Team Help

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Crew Creative helped CSI in its bid for Emmy consideration with a street stunt in Los Angeles. The stunt involved a team of "coroners" along with a branded van, body bags and stretchers, all with the message "For your Emmy consideration. See two other photos here and here.

by Steve Hall    Jun- 9-06    
Topic: Good, Guerilla

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GameTap Promotes Service With Sally Struthers/Like Commercial

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Tugging at our heartstrings, this commercial, created by Mullen, for online video game service GameTap urges us to feel for game character who don't see enough game time. We are urged to have a caring heart, pick up our game controllers, visit gametap.com and play on.

by Steve Hall    Jun- 9-06    
Topic: Commercials, Good, Online

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PR Firm Exploits Baby Shiloh For Product Placement

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In a PR coup or just another disgusting manipulation of humanity to further a marketer's end, 5W Public Relations sent baby clothing from Belly Maternity all the way to Africa so Brad Pitt and Angelina Jolie's baby Shiloh Jolie-Pitt could wear it thus allowing the brand to appear in just about every publication known to man. With price wars in play over images of Shiloh and New York Magazine writing, in a stretch, "Not since Jesus has a baby been so eagerly anticipated," it may just be a pretty good PR coup. That is, if anyone takes a microscope to the images and tries to find the brand name on the shirt. Be sure to read the ego-infested, chest thumping press release from 5w, reprinted in full over at Gawker.

by Steve Hall    Jun- 9-06    
Topic: Bad, Celebrity, Good, Product Placement

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Not All PlayStation2 Ads Are Freakish And Violent

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In contrast to the many freakish and violent themed PlayStation2 ads that have been the norm for a while, Coolz0r calls attention to this PlayStation2 ad that is quite the opposite. Still weird, it's very calming and gentle in comparison to most of the other ads. Just thought we'd share.

by Steve Hall    Jun- 8-06    
Topic: Brands, Campaigns, Good

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'Entourage' Boys On Valet Parking Tickets

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The marketing folks behind HBO's Entourage have the boys very busy these day days drumming up excitement for the upcoming third season. This time, there they're all over valet tickets in L.A. Dallas-based AdverTickets developed a campaign to hand out 369,000 full-color valet tickets in LA featuring each of the five characters on the show. The valet ticket campaign started May 15th and continues through June 15th. The tickets have received positive attention for the show, including attention from one of its stars - Kevin Connolly (Eric on the show). He got one of the tickets at an L.A. valet and loved it so much that he requested a stack of them for his own personal use. Shouldn't smug fuck Ari be all over this one?

by Steve Hall    Jun- 8-06    
Topic: Cable, Good, Specialty

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