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Acknowledging the men's room is one of the last places a guy visits before driving home after a long night of drinking, Nassau County traffic safety officials have launched a talking urinal campaign using the Wizmark Urinal Communicator. The device is being distributed free to all bars located in the county. DWI fines paid for the campaign.
The message potential drunk drivers will hear is, "Hey you Yea You, having a few drinks? Then listen up! Think you had one to many then it's time to call a cab or call a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight, don't drink and drive."
Adland points us to a fetish-focused site for electronics distributor Cosmos on which the usual arty images of perfect males and female bodies are adorned with links to products available from Cosmos. What this has to do with selling technology we don't know but, oh wait. Silly us. Sorry. We lost the mantra for a moment there. OK, now it's back. Sex sells. Sex sells. Sex sells. Repeat after us. Sex sells. Sex sells. Sex sells. OK, we feel better now. Sorry for that brief lapse in knowledge on our part. We'll try not to let it happen again. There is some nudity on the site.
We asked our friend over at Adland to help translate this find for us but there wasn't much to translate. (She did the translation prior to someone doing it in Comments but we chose not to include it because it didn't really explain much. Credit where credit is due) We don't know if it's a real promotion for something, a nod to the Super bowl Lingerie Bowl or just some art director's Asian football wet dream. In any event, here are some very well done visuals featuring barely dressed Asian women playing football. Anyone can feel free to explain further.
The last presidential election was all about weblogs. Who had them. Who wrote about the election. Which ones uncovered the scandals. This time, it's going to be all about YouTube. An organization called YouPrez is urging anyone to upload a presidential speech to YouTube and tag it "youprez." Of, course it's just a big joke right now but it's entirely conceivable that a presidential candidate would have just as much reach through YouTube as they might through television or any other medium. If a candidate is after an audience that is largely unreachable through traditional media, YouTube certainly offers a viable alternative.
Adding to its already unique collection of promotions for Entourage, HBO is promoting season three and the season two DVD by airing season two over the New York Sports Club's television network. An additional 150 gyms and 135 bars will be reached via Zoom Network with billboards and posters.
While everyone's probably already seen these, Adrants being all about advertising, we'd be remiss if we didn't mention them here for posterity. Anyone who has a brain knows Jessica Alba is hosting this year's MTV Movie Awards. She's also appeared in three commercial to promote the show. They're intentionally cheesy, she has all her clothes on, Nicole Richie makes a cameo and you can watch them here, here and here.
Given that there's not usually a whole lot of eye candy at the gas station as, say, there is on the sidewalks of New York during a hot summer day, the launch of Gas Station TV, currently testing in Dallas, sounds like a really great idea. After all, for the 3-5 minutes it takes to pump your tank full of gas, there's not a whole lot to do other than watch the numbers roll on the pump or marvel at just how far over the belt line the stomach of the guy in the car next to you hangs as he waddles back from the convenient mart with yet another bag of twinkies and a 64 once bottle of sugar and chemicals.
Now here's a different approach to bra advertising. Rather than show a hot model with miles of cleavage bursting forth, change the perspective and show the reaction of the people when presented with what a bra can do for a woman...and to the people around her. That's exactly what Wonderbra has done in this campaign that illustrates what it is like to be a woman wearing a Wonderbra. Or, for that matter, what it must be like to a sexy woman wearing just about anything. It's almost creepy.
Oddly, the campaign, without intending to do so, illustrates to those of us who can't keep our eyes off an attractive woman that being stared at just might not be all it's cracked up to be. Men, take note. On the other hand, women, if you're going to hoist your boobs up and out for all to see, expect to get what you see in these ads and don't complain about it.
AdJab doesn't like it and thinks it's annoying but we'd be happy to follow the advice in this new Old Navy commercial in which we are urged to "check it out." After all the model, behind whom, other plaid-clad dancers appear is definitely worth checking out. I guess all the dancers have to appear from behind because that's where her check it out assets reside. There's certainly no assets up front. Oh wait, she has a face. And she's really pretty. OK, fine, we'll check her out all over. But, we not sure we're going to kick it with the return of the whole 80's preppy plaid thing.
AdFreak points to yet another homage to the buzz-o-meter busting Snakes on a Plane in which DC Luigi portrays U2's Bono and sings, "Someone Tell Sam Jackson He's My Bro." Funny, funny and more funny.