Tugging at our heartstrings, this commercial, created by Mullen, for online video game service GameTap urges us to feel for game character who don't see enough game time. We are urged to have a caring heart, pick up our game controllers, visit gametap.com and play on.
In a PR coup or just another disgusting manipulation of humanity to further a marketer's end, 5W Public Relations sent baby clothing from Belly Maternity all the way to Africa so Brad Pitt and Angelina Jolie's baby Shiloh Jolie-Pitt could wear it thus allowing the brand to appear in just about every publication known to man. With price wars in play over images of Shiloh and New York Magazine writing, in a stretch, "Not since Jesus has a baby been so eagerly anticipated," it may just be a pretty good PR coup. That is, if anyone takes a microscope to the images and tries to find the brand name on the shirt. Be sure to read the ego-infested, chest thumping press release from 5w, reprinted in full over at Gawker.
In contrast to the many freakish and violent themed PlayStation2 ads that have been the norm for a while, Coolz0r calls attention to this PlayStation2 ad that is quite the opposite. Still weird, it's very calming and gentle in comparison to most of the other ads. Just thought we'd share.
The marketing folks behind HBO's Entourage have the boys very busy these
day days drumming up excitement for the upcoming third season. This time, there they're all over valet tickets in L.A. Dallas-based AdverTickets developed a campaign to hand out 369,000 full-color valet tickets in LA featuring each of the five characters on the show. The valet ticket campaign started May 15th and continues through June 15th. The tickets have received positive attention for the show, including attention from one of its stars - Kevin Connolly (Eric on the show). He got one of the tickets at an L.A. valet and loved it so much that he requested a stack of them for his own personal use. Shouldn't smug fuck Ari be all over this one?
Acknowledging the men's room is one of the last places a guy visits before driving home after a long night of drinking, Nassau County traffic safety officials have launched a talking urinal campaign using the Wizmark Urinal Communicator. The device is being distributed free to all bars located in the county. DWI fines paid for the campaign.
The message potential drunk drivers will hear is, "Hey you Yea You, having a few drinks? Then listen up! Think you had one to many then it's time to call a cab or call a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight, don't drink and drive."
Adland points us to a fetish-focused site for electronics distributor Cosmos on which the usual arty images of perfect males and female bodies are adorned with links to products available from Cosmos. What this has to do with selling technology we don't know but, oh wait. Silly us. Sorry. We lost the mantra for a moment there. OK, now it's back. Sex sells. Sex sells. Sex sells. Repeat after us. Sex sells. Sex sells. Sex sells. OK, we feel better now. Sorry for that brief lapse in knowledge on our part. We'll try not to let it happen again. There is some nudity on the site.
We asked our friend over at Adland to help translate this find for us but there wasn't much to translate. (She did the translation prior to someone doing it in Comments but we chose not to include it because it didn't really explain much. Credit where credit is due) We don't know if it's a real promotion for something, a nod to the Super bowl Lingerie Bowl or just some art director's Asian football wet dream. In any event, here are some very well done visuals featuring barely dressed Asian women playing football. Anyone can feel free to explain further.
The last presidential election was all about weblogs. Who had them. Who wrote about the election. Which ones uncovered the scandals. This time, it's going to be all about YouTube. An organization called YouPrez is urging anyone to upload a presidential speech to YouTube and tag it "youprez." Of, course it's just a big joke right now but it's entirely conceivable that a presidential candidate would have just as much reach through YouTube as they might through television or any other medium. If a candidate is after an audience that is largely unreachable through traditional media, YouTube certainly offers a viable alternative.
Adding to its already unique collection of promotions for Entourage, HBO is promoting season three and the season two DVD by airing season two over the New York Sports Club's television network. An additional 150 gyms and 135 bars will be reached via Zoom Network with billboards and posters.
While everyone's probably already seen these, Adrants being all about advertising, we'd be remiss if we didn't mention them here for posterity. Anyone who has a brain knows Jessica Alba is hosting this year's MTV Movie Awards. She's also appeared in three commercial to promote the show. They're intentionally cheesy, she has all her clothes on, Nicole Richie makes a cameo and you can watch them here, here and here.