Now here's a different approach to bra advertising. Rather than show a hot model with miles of cleavage bursting forth, change the perspective and show the reaction of the people when presented with what a bra can do for a woman...and to the people around her. That's exactly what Wonderbra has done in this campaign that illustrates what it is like to be a woman wearing a Wonderbra. Or, for that matter, what it must be like to a sexy woman wearing just about anything. It's almost creepy.
Oddly, the campaign, without intending to do so, illustrates to those of us who can't keep our eyes off an attractive woman that being stared at just might not be all it's cracked up to be. Men, take note. On the other hand, women, if you're going to hoist your boobs up and out for all to see, expect to get what you see in these ads and don't complain about it.
AdJab doesn't like it and thinks it's annoying but we'd be happy to follow the advice in this new Old Navy commercial in which we are urged to "check it out." After all the model, behind whom, other plaid-clad dancers appear is definitely worth checking out. I guess all the dancers have to appear from behind because that's where her check it out assets reside. There's certainly no assets up front. Oh wait, she has a face. And she's really pretty. OK, fine, we'll check her out all over. But, we not sure we're going to kick it with the return of the whole 80's preppy plaid thing.
AdFreak points to yet another homage to the buzz-o-meter busting Snakes on a Plane in which DC Luigi portrays U2's Bono and sings, "Someone Tell Sam Jackson He's My Bro." Funny, funny and more funny.
ATTIK SF and LA have, today, launched an in-cinema and broadcast animation-fest for their client, Scion. There are three :30's in the campaign, xA Shadow, xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon Needham with animation help from Shilo Design, Stardust Studios and Blind. It's something we wouldn't mind watching prior to a movie.
We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column. So we're just going to tell you that Atmosphere BBDO has created teen-focused Instantdef.com, a video series site for Snickers in which pits old school hip hop against new (or bad?) hip hop.
Appearing to be some sort of lung capacity test for cancer prevention, an officious sounding woman instructs visitors to Lungster how to conduct an online lung capacity test using a microphone or headset. The test calls for the visitor to blow as hard as they can into their microphone or headset to determine lung capacity. But, midway through the test, visitors are interrupted and told, well, just take the test yourself to find out. It's worth it.
The site was created by McCann Norway.
Now if you don't know a farmer, as we do, you simply won't understand this new ad campaign for New Holland farm equipment. But, that won't matter because New Holland doesn't care about you. The yonly car about people with "farmer tans." The campaign was created by Colle+McVoy. See the other three ads here, here>/a> and here.
Bob Garfield hates the new BMW campaign from GSD&M which, of course, means we have to like it. Bob thinks GSD&M's use of the bureaucracy-kills-ideas concept with images of old, retro boardroom dudes portrayed as pompous fools without a good idea left in their bones reflected against BMW's refreshingly idea-centric, independent approach is really, really bad. He goes on to explain how that concept is old are tired and how it mirrors a creative process he claims had something to do with killing what could have been a good concept. All potentially true.
Contrary to popular belief in the ad industry, everyone does not live in the city. In fact, there's a lot more people living in the flyover states than on the coasts. All those people need stuff and they need a place to buy it. OK, they do have a few stores on the coasts but you get the point. Anyway, Tractor Supply Company is the place to get all your country needs and, while we think we've seen these before, Carmichael Lynch along with Bent Image Lab have created a new campaign to let people now about it. The spots are great. See one of them here. See the rest here.
Seattle-based Worktank created the See Windows Vista site for Microsoft to illustrate how companies are using Vista to develop applications. The site is full of videos and is hosted by Tom Skerritt (where's he been lately?). It's pretty good. Does the job and seems to make good use of video.