ATTIK SF and LA have, today, launched an in-cinema and broadcast animation-fest for their client, Scion. There are three :30's in the campaign, xA Shadow, xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon Needham with animation help from Shilo Design, Stardust Studios and Blind. It's something we wouldn't mind watching prior to a movie.
We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column. So we're just going to tell you that Atmosphere BBDO has created teen-focused Instantdef.com, a video series site for Snickers in which pits old school hip hop against new (or bad?) hip hop.
Appearing to be some sort of lung capacity test for cancer prevention, an officious sounding woman instructs visitors to Lungster how to conduct an online lung capacity test using a microphone or headset. The test calls for the visitor to blow as hard as they can into their microphone or headset to determine lung capacity. But, midway through the test, visitors are interrupted and told, well, just take the test yourself to find out. It's worth it.
The site was created by McCann Norway.
Now if you don't know a farmer, as we do, you simply won't understand this new ad campaign for New Holland farm equipment. But, that won't matter because New Holland doesn't care about you. The yonly car about people with "farmer tans." The campaign was created by Colle+McVoy. See the other three ads here, here>/a> and here.
Bob Garfield hates the new BMW campaign from GSD&M which, of course, means we have to like it. Bob thinks GSD&M's use of the bureaucracy-kills-ideas concept with images of old, retro boardroom dudes portrayed as pompous fools without a good idea left in their bones reflected against BMW's refreshingly idea-centric, independent approach is really, really bad. He goes on to explain how that concept is old are tired and how it mirrors a creative process he claims had something to do with killing what could have been a good concept. All potentially true.
Contrary to popular belief in the ad industry, everyone does not live in the city. In fact, there's a lot more people living in the flyover states than on the coasts. All those people need stuff and they need a place to buy it. OK, they do have a few stores on the coasts but you get the point. Anyway, Tractor Supply Company is the place to get all your country needs and, while we think we've seen these before, Carmichael Lynch along with Bent Image Lab have created a new campaign to let people now about it. The spots are great. See one of them here. See the rest here.
Seattle-based Worktank created the See Windows Vista site for Microsoft to illustrate how companies are using Vista to develop applications. The site is full of videos and is hosted by Tom Skerritt (where's he been lately?). It's pretty good. Does the job and seems to make good use of video.
Here's a whacked, little microsite for James Ready beer that involves monkeys, an image of your face and lots of monkey noises. It's all promoting cases of James Ready 5.5 which are available for $24. Cundari created the work.
While male race car fans drool over Danika Patrick, female fans fantasize about Kasey Kahne in this new commercial for Allstate Insurance. It seems, the ladies' fantasies get the best of them and do a little damage to Kahne's car.
In what could be either a genre-busting piece of reality TV hilarity or a horrific cheese fest of epic proportion, Brawny has launched Brawny Academy, an eight episode online reality show in which eight men, sent by their wives, will undergo training to become more thoughtful, more helpful and more romantic. The preview is filled with the usual collection of stereotypically moronic men who think their great husbands when, in fact, they're a bunch of unappreciative, lazy hunks of couch meat. Conversely, it's a collection of men who have been dumbed down by recent society's insistence they dispense with anything remotely resembling manhood and don an air of sensitivity usually reserved for overwrought self-help gurus.
Advergirl reports the series was created by Fallon and produced by Feists and Biscuit's Tim Godsall. Hopefully, this will be more interesting than Brawny's gushing hunk in as earlier online outing, Innocent Escapes.