Get Ready with James Ready 5.5 - Monkey Generator


Here's a whacked, little microsite for James Ready beer that involves monkeys, an image of your face and lots of monkey noises. It's all promoting cases of James Ready 5.5 which are available for $24. Cundari created the work.

by Steve Hall    Jun- 5-06    
Topic: Consumer Created, Good, Online, Strange, Viral

Soccer Mom Kasey Kahne Fantasies Cause Damage


While male race car fans drool over Danika Patrick, female fans fantasize about Kasey Kahne in this new commercial for Allstate Insurance. It seems, the ladies' fantasies get the best of them and do a little damage to Kahne's car.

by Steve Hall    Jun- 5-06    
Topic: Commercials, Good

Manhood Modified At Brawny Academy


In what could be either a genre-busting piece of reality TV hilarity or a horrific cheese fest of epic proportion, Brawny has launched Brawny Academy, an eight episode online reality show in which eight men, sent by their wives, will undergo training to become more thoughtful, more helpful and more romantic. The preview is filled with the usual collection of stereotypically moronic men who think their great husbands when, in fact, they're a bunch of unappreciative, lazy hunks of couch meat. Conversely, it's a collection of men who have been dumbed down by recent society's insistence they dispense with anything remotely resembling manhood and don an air of sensitivity usually reserved for overwrought self-help gurus.

Advergirl reports the series was created by Fallon and produced by Feists and Biscuit's Tim Godsall. Hopefully, this will be more interesting than Brawny's gushing hunk in as earlier online outing, Innocent Escapes.

by Steve Hall    Jun- 4-06    
Topic: Good, Online

Push Up Bra Ad Sells Little Black Cocktail Dress


AdArena stumbled upon an ad for Chantelle Push-Up bras that indicates women might need to do a bit of alteration to their little black cocktail dress to accommodate the uplifting qualities of a Chantelle Push-Up bra before they strap themselves in. That, or, once again, it just proves the right choice of image is far more powerful than even the most beautifully written copy. Or, more accurately, it just proves we're obsessed by women in little black cocktail dresses wearing push up bras. Or, most accurately, it proves that sex, well, just sells. Excuse me while I run to the store and buy a Chantelle Push-Up bra for my girlfriend. Actually, scratch that. She doesn't need any pushing up. Far from it. I'll just go get the little black cocktail dress. Wait, wasn't this an ad for a push up bra? So confusing. Oh well, Chantelle's loss.

by Steve Hall    Jun- 4-06    
Topic: Creative Commentary, Good, Magazine

Agency Refuses Business From Companies In 'Ignorant' Areas


As reported in Ethics Crisis, Tampa Ad Agency Cheap TV Spots is putting its moral and political views into play and has refused to do business with any client in areas that, according to agency spokesman Jeffrey Hilton, "seek to weaken the nation with these ignorant and ultimately counterproductive attitudes." The areas the agency will not serve are South Dakota, Omaha, NE and Black Jack, MO.

The agency feels recent legislation in these areas "cast aside American values." The South Dakota legislature recently approved a bill to prohibit abortions in that state. Nebraska legislators passed laws segregating Omaha schools into black, Hispanic and white districts. Black Jack, Missouri city council members rejected a measure allowing unmarried couples with multiple children to live together, resulting in the possible eviction of such families from their homes.

Everyone's entitled to an opinion. Aside from that, in this business, it's admirable when an agency turns down business for any reason.

by Steve Hall    Jun- 2-06    
Topic: Agencies, Good

Not Everyone Loves World Cup Football


While it seems the entire world is caught up in one gigantic World Cup Football frenzy, not everyone is a fan of the sport. In light of that fact, Belgium's Channel Two promises to provide some alternative entertainment and this ad gets that point across very clearly. Duval Guillaume created the campaign.

by Steve Hall    Jun- 2-06    
Topic: Campaigns, Good, Magazine

Guys With Green Hats Promise Football Support, Heineken Viral Ensues


Coolzor points to a MobuzzTV report that explains all those weird websites on which two guys with green hats promise multiple countries they'll support their football team rather than their own. Of course, something this silly always turns out to be a viral marketing campaign and, in fact this is just that. Heineken built all these sites and then unveiled the whole thing last month in a video in which everyone wore a green hat to a game. Mirroring the strict Olympic-style brand police attendees slipped by security with the hat only to, en mass, remove the hats from their heads and transofrm the thing into a branded Heineken megaphone. Now this is some cool marketing.

by Steve Hall    Jun- 2-06    
Topic: Good, Viral

Amnesty International Bring World Violence Home


Amnesty International is running a powerful outdoor campaign in Switzerland calling attention to the horrific events that occur in our world on a daily basis. With the tagline, "It's not happening here but it's happening now," the posters show images of starvation, brutality, torture, child warfare and other less than pleasant avtivities. Adland has the entire series here.

by Steve Hall    Jun- 2-06    
Topic: Good, Outdoor

Mini Cooper Bumper Cars Promote Jersey Shore


New Philadelphia agency Stick and Move converted two MINI Coopers into giant Bumper cars to drive around NYC and Philly to promote the Jersey Shore. The work was done for independent tourism group the Jersey Shore Alliance. The effort is part of a larger Play Therapy campaign,

by Steve Hall    Jun- 2-06    
Topic: Good, Guerilla

Stormhoek Winery Blogging Campaign Wins Award


Gapingvoid's Hugh Macleod worked with South African winery Stormhoek to create a blog-based campaign for the small vintner which involved the creation of a blog and a tasting campaign with wine being sent to other bloggers. The campaign was awarded "The Best Consumer Campaign" by the 2006 "The Drinks Business Awards" at the London Wine and Spirits Fair. The winery bested the big guys including Chivas Regal, Campari and Mateus Rose. It was all done with a $400 piece of blogging software. And, we assume, Macloed got a little green stuff too but it pales in comparison to the millions the competitors spent.

by Steve Hall    Jun- 2-06    
Topic: Good, Weblogs

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