Ad babe Advergirl, who we are beginning to like more and more, found this ad for car maker SEAT Altea in which a pregnant woman is pictured sitting on the hood of the car. Advergirl mentions this trend towards making pregnant women look hot can only lead to the next advertising oddity, making "diaper-bag-toting, exhausted, mother-of-a-two-year old hot, too." That might be interesting to see and, of course, would be the next logical step in America's progression toward politically correct nirvana.
Climbing on the YouTube juggernaut, Panasonic has teamed with video service in a promotion that will offer a 50 inch plasma TV and digital camera to the person who, at the end of a four week period is deemed to have created the funniest short film or home video. Apparently, those that review the entries over the four week period are also eligible to win a digital camera. The promotion was created by Lime PR and Reindeer.
It's unfortunate this industry has to waste its time creating campaigns for insensitive idiots but, apparently, there are enough people in Portugal who are prejudice against the country's immigrants that this commercial for Amnesty International was necessary. It was vreated by McCann Erikson Portugal.
Pontiac, in partnership with failing "The Apprentice," is donating $500,000 to major charities nationwide in a campaign called Raise the Roof. Beginning May 30th at 12 PM, Pontiac will ask people to help donate a half a million dollars to their favorite charities. Pontiac, in turn, will make the donations. Those show choose to donate will have the chance to win one of two G6 hardtop convertibles. The winner gets one and the winner's favorite charity gets the other.
On June 5, Budget Rent-A-Car will re-launch its Up Your Budget Treasure Hunt game. Last time, physical clues were placed in 16 cities around the country with online videos hinting at their location. Upon finding the clues, winners would receive $10,000. This time, the game is "armchair" so everyone can play without leaving the comfort of their home. The contest will last for four weeks. Each day, Monday though Thursday of each of the four weeks, clues to a virtual journey will be provided. Contestants, using the clues, will guess the length of the journey weeks' journey and offer up their answer Friday. The person guessing the exact mileage or the closest to it wins $25,000. Second place gets $10,000, third gets $5,000.
The game, as it was before, is blog-based and users will be encouraged share their stories as they hunt for the contest's clues. The contest will be promoted with a nationwide, live-read radio buy and an online buy on the BlogAds blog advertising network. The campaign was concepted (oops, conceptualized) by Cendent Car Rental Group's (Budget's parent company) Becky Alseth and IMPAX Marketing's Jay Arnold and designed by Design4Results' Komra Moriko. The blog ads can be viewed here.
To celebrate the uselessness of a desk in the of the mobile office, Vodafone is promoting its mobile office solutions with a site that lets you choose a desk and then watch it be destroyed by a compacting machine. Hey, it's something to do.
While traveling over the memorial Day weekend to escape the world of advertising, American Copywriter's John January wasn't entirely successful and shares with us the marvel that is the Midwestern billboard. From tuxedo clad car salesman to well drillers to incessant church advertising to Kum & Go, the midwest is, apparently, full of entertaining outdoor advertising.
Those Europeans sure do love their football and this massive and unique outdoor board from Adidas placed over a bridge construction site is a clear representation of that love. The board features German goalkeeper Oliver Kahn making a killer save. If Americans displayed their love of things this way, we'd have a gigantic image of Tom Cruise jumping over a highway shaped like a couch or a floating Army of inflatable paparazzi chasing Britney Spears and she dropped her baby from the top of the Empire State Building. Thankfully, we're just not that creative.
We know the French aren't hung up about sex the way we Americans are who only hint at it in advertising and media in the most politically correct, conservative manner. While we might get our kicks out of America's version of a sexy ad such as Paris Hilton slithering over a Bentley for Carl's Jr or the Cleaning Hunk cleaning homes nearly naked for Xtra Pine or even Axe's many sexually laced ads but there's way more than a kick to be had from this promotional website for French fashion brand Shai which takes sex all the way to its full-on, X-rated orgasmic completion.
While we're not sure something as simple as winning a soccer game will always pull a country out of civil war, that's exactly what happened to Ivory Coast after it's team qualified for the World Cup. ESPN leveraged this to promote its coverage of the World Cup in a spot voiced by Bono with music from U2. The spot is one of four created by Wieden & Kennedy, produced by FilmCore and mixed by audioEngine. View the spot here.