Mini Supports Mother Nature


Here's a nice BMW Mini billboard sent to us by University of Texas Austin student Nancy Jeng on which the Mini has made room for mother nature by donating 2/3 of the billboard space to The Nature Conservancy.

by Steve Hall    May-17-06    
Topic: Good, Outdoor

All Drapes Buses With Clothes


In a move far more effective that a typical "All gets your clothes cleaner" before/after :30, All Detergent is staging a promotion in New York over the next two weeks that has two buses, draped with dirty laundry roaming the streets of the city. People who see the bus can text message All and enter a sweepstakes to win $200 and a $5,000 grand prize for a shopping spree. A website accompanies the promotion and has videos, product info and a bus route map to make it easier to spot the vehicle.

by Steve Hall    May-17-06    
Topic: Good, Guerilla, Mobile/Wireless, Online, Outdoor, Promotions

Tacoda to Screen Content For Its Behavioral Network Advertisers


Behavioral online ad network TACODA, will begin screening the content that appears adjacent to the ads served through its 3,500 site network for inappropriate content and then determine whether or not to serve an ad. It's being done through a partnership with content filtering firm ContentWatch which will flag questionable content for review and filtering. TACODA President and COO Curt Viebranz says the move is an effort to offer adverisers a "clean, we-lit environment." Now if only the contextual folks could keep the credit card sharks away from the real sharks. Actuially, one company can. Check out Mochila.

by Steve Hall    May-17-06    
Topic: Good, Online, Tools

Life Gets Controlled by Web Navigation Commands


Zip Internet is running an interesting campaign that illustrates how easy life would be if it were able to be controlled with web navigation commands such as Delete, Refresh, Back, Open and Stop. Nice campaign.

by Steve Hall    May-17-06    
Topic: Campaigns, Good, Magazine

Axe Says It Can Happen Anywhere


Leave it to Axe, which, by the way recently became the number one deodorant, to leverage every possible sexual angle available in its advertising. This ad, along with its headline "It Can Happen Anywhere," clearly reminds us that, yes, it can, in fact, happen anywhere.

by Steve Hall    May-16-06    
Topic: Campaigns, Good, Magazine, Strange

AdFreak Features Freaky McDonald's Ad


While this ad for a McDonald's store opening in India, as pointed out by AdFreak is, in fact, well, freaky, it's still far better than any other McDonald's ad we see in the States. Why does our McDonald's advertising have to be so boring?

by Steve Hall    May-16-06    
Topic: Brands, Good, Magazine

Yahoo Previews New Homepage Design


Yahoo is previewing their new homepage layout and has a video from founders David Filo and Jerry Yang explaining the change. As with all other recently launched sites, Yahoo has moved to the wider 1024 width, up from 800. It's a pain resizing the broswer window all the time so the sooner everyone (including uss) moves to 1028, the better. The new Yahoo have navigation button along the left side and Yahoo services such as Mail, Messenger, Music, Movies and Weather to the top right. It's not bad looking but one does wish for the good old days when yahoo was the search and directory giant with a no-fuss inteerface like Google currently has. Oh well, Yahoo went content and Google is sticking with search.

by Steve Hall    May-16-06    
Topic: Good, Online, Publishing

'Check Out My Breasts' Promotes Breast Cancer Awareness


This has been out for a while but we thought we'd share CheckOutMyBreasts with you. It's a site that informs women how to check their breasts for cancer and for men to....oh...sorry. There are other site's for that. It's all part of a Canadian breast cancer awareness campaign called Fashion Targets Breast Cancer to raise money for breast cancer research. The campaign raises money by selling "target" t-shirts and other branded apparel. A public service campaign promotes the whole thing. On Friday, May 26, the campiagn calls for all Canadians to wear their campaign-branded apparel in support of the cause.

UPDATE: Here's another breast cancer awareness campaign from Brazil.

by Steve Hall    May-16-06    
Topic: Campaigns, Good, Online, Specialty

MSN, Sprite Launch Social Site 'Exposure'


Our spies tell us StrawberryFrog has created an online campaign for MSN and Sprite called Exposure. It's a site the agency created to highlight work from three different groups of kids: graf artists, a basketball team and a band. Each person is making a video (or it's being made for them) about who they are, what they do, what they stand for, how they think. The video are then edited and placed on the site. We're told new content will be added to the site over the next six weeks. It's sort of a cross between reality TV, documentary-style video and a blog of sorts. Each person has an MSN Spaces blog as well.

more »

by Steve Hall    May-16-06    
Topic: Consumer Created, Good, Online, Trends and Culture, Viral, Weblogs

Gawker Strip All Ads From Site Except One


Copyranter points us to Gawker today where the New York gossip site has, with the click of a button, allowed its readers to banish all ads from the site except for evian water who is sponsoring a detoxed version of the site for two weeks. Once the button is clicked, all ads disappear except for some subtle mention of evian, some soothing snow-capped graphics and a means for those who publish an RSS feed of their site to "detox" their own RSS feed. The sponsorship was done in partnership with Mediavest and Feedburner. This is what the Adrants RSS feed looks like "detoxed."

more »

by Steve Hall    May-16-06    
Topic: Good, Online, Opinion, Publishing, RSS, Viral

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