Copyranter points us to Gawker today where the New York gossip site has, with the click of a button, allowed its readers to banish all ads from the site except for evian water who is sponsoring a detoxed version of the site for two weeks. Once the button is clicked, all ads disappear except for some subtle mention of evian, some soothing snow-capped graphics and a means for those who publish an RSS feed of their site to "detox" their own RSS feed. The sponsorship was done in partnership with Mediavest and Feedburner. This is what the Adrants RSS feed looks like "detoxed."
This MySpace page, set to launch Wednesday, created by Deep Focus and promoting the news season of HBO's Entourage is about the most tweaked out MySpace page we've ever seen. In fact, except for the MySpace URL, you wouldn't know you were on a MySpace page. While other companies have co-opted MySpace for commercial gain, this is, by far, the most elaborate we've seen. The page is still in the test stage with many non-working links but there's a contest that calls for entrants to create a MySpace page featuring the member's own "entourage" and then publicize it through the member's network of friends. Not a bad way to get HBO's Entourage message in front of a ton of MySpace members. The motivation to create a page comes in the form of a chance to win a car four each of the four people in the member's entourage. Other prizes include trips to LA with $1,000, Xbox 360's, Samsung cell phones and Entourage DVDs.
In a shockingly age appropriate move for any entity remotely related to the youth obsessed advertising industry, L'Oreal has signed a deal with movie actress Diane Keaton to front the company's Age-Perfect line of facial creams and makeup. The campaign, breaking late summer and created by McCann Erikson, will consist of television and print. In a statement, Keaton gushed as only Keaton can stacatto-style, "I love that L'Oreal is a company known for empowering women. I also like how L'Oreal is very involved in charity work. I love that L'Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors."
Unlike all these overblown, rich media Flash-tastic excuses for online ads, here's a simple interactive ad that gets us excited. Excited about how simple it is, silly. Not the other kind of excited. Snip it here.
It's always great to see a pair of Levi's worn so tightly, almost nothing is left to the imagination. In fact, it's actually better to see a nice ass tightly clothed than naked. Oh, who are we kidding. We love this ad from Levi's that leaves absolutely nothing to the imagination.
Eden Games has developed a game for Atari that takes in game advertising to a new level: in-store shopping while in the game. IGA will release the simultaneous-play game in September. In the game, Test Drive Unlimited, players, while driving around Hawaii in a selection of 100 customizable cars by Lamborghini, Feffari and Mercedes Benz, can stop and go into Ben Sherman and Marc Ecko stores and try on the fashion brands' clothing. The game will also interact with another game, Massively Open Online Racing.
IGA Worldwide CEO Justin Townsend says the company's Radial Network will track how often, when and where gamers are exposed to in-game ads.
As a follow up to their long-form video for Mac's Convenience/Mac's Froster in which the joys and pleasure of the Whack are celebrated, Toronto agency Bos has released a spot called Testimonials in which students confess to why they whack, what happens when they have a Whack, getting caught by Mom and how many whacks they have each day. Of particular interest in the female student who says, "If I like a boy, I give him a Whack." A very nice girlfriend, indeed. Of course, with the popularity of a Whack, the site's a bit slow right now so be patient and you'll get your whack too.
European high speed rail operator Eurostar has teamed with producer's of this summer's Tom Hank's film, The Da Vinci Code to create Join the Quest, a multi-lingual online treasure hunt game, created by space, de-construct, Stream, TBWA\London and TBWA Brussels. The game has 15 puzzles spread across a virtual Europe which must be solved to qualify as a final five contestant. At the end of the Quest, five finalists will be brought to London for a one-night stay at Claridge's Hotel before travelling by Eurostar to Paris. Once in Paris, they'll stay at the Ritz Hotel and take part in a Grand Final, where the winning code-cracker will be named. Prizes range from Sony PSP consoles to Eurostar tickets to a grand prize which includes free travel on Eurostar for the winner and a friend for the rest of their life, accommodations at the Ritz and Claridge for five years, 180,000 euros to spend inLondon and paris, 10,000 euros to spend at the Galleries Lafayette in paris, 10,000 euros to spend at Harrods in London and other specialized prizes.
PETA is calling attention to National Orgasm Day. The holiday has been celebrated in Brazil for a long time but is now, apparently, coming to America. Of course, PETA is saying red meat clogs the arteries therefore lessening the pleasure of one's orgasm. Leave it to PETA to latch onto anything that causes a bit of sensationalism.
Vancouver, Canada resident has collected a bunch of images on Flickr for a recent Virgin Mobile campaign promoting an after 6PM calling plan. The campaign consists of red 666 street postings which you can see here.