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Considering our amazingly short attention span and simplistic mindset, here's an online game we can spend some serious time with. In fact, it's perfect for those who love Pavlovian-like response/reward simplicity. It's a game for Pepsi Japan in which you become a running man who must punch his way through ice block walls. Click at the right time, and the punch breaks through the ice. Click at the wrong time and you do a body slam into the wall. We made our way through about eight walls before figuring we'd better get back to work. Give it a go here.
While FishNChimps claims this is a new viral from Marmite, we could swear we've seen this poor mother before. Since we can't remember anything past today, we consulted the always reliable Adrants archive, didn't find it so, of course, we are, in fact, deeming this new. Maybe we're just suffering some sort of deja vu or maybe it really is new. Enough of that. The spot features a new mom sitting in her dark kitchen eating a piece of Marmite covered toast while nursing her baby. Suddenly, the baby has a problem. I big problem. A problem that, because this baby is breast feeding, thereby sucking down the very same nutrients mom's putting in her mouth, makes us wonder if eating Marmite is actually a good thing.
Following the long standing rule that all Apple ads will be spoofed, a guy named Reece James has created three spoofs of the current Apple campaign that compares the Apple to the PC. They're charmingly entitled Crap, Porn and Sharing. Give them a look over at Adland.
John Brock sent us this video someone made of FedEx planes making their way around thunder clouds as they, and the thunderstorm, head into Memphis. It's hilarious, really, but amazing as well to think that activity is just every day normal life to plane pilots and airport flight control staff. Brock thinks FedEx should turn this into a commercial. We couldn't agree more.
While th rest of the Ford campaign is off doing its idiotic "Bold Moves" thing, this Ford F-150 is getting a Chrome-over courtesy of some special effects by digital studio !mpossible Picture. And, no, that's not a typo. they spell their name with an exclamation point. JWT developed the spot and Oasis Films' Jeff Smith directed. It's not so bad.
While it might be really cool to be some sort of world record holder for solving Rubik's Cube or making amazing quarters shots or creating little Jaws puppet movies, Axe thinks thinks otherwise and wants these guys to go out and get a girlfriend. Of course, Axe is there to help with its body deodorant. There's three spots in this South African campaign which you can view here, here and here.
Miami Ad School students have created an interesting campaign for the United Nations Mine Action Service that drives home the message by making every parking spot in a lot a handicap spot. Powerful. Confusing if you're trying to park but powerful.
Here's a whacked little promotional clip for FOX's American Dad that features a guy with a great attitude on life. At the end of the clip, he tells us why he's such a positive guy.
To promote its line of online security products, Symantec has launched Safetytown. Created by Night Agency, the site contains "choose your own adventure" videos that follow the travels of a father who has been informed a mysterious charge has been made to his credit card. Full of overwrought melodrama and really bad fashion, the first installment shows the dad receiving a call from his credit card company informing him a charge was made to his card from a sporting goods store in Arkansas. Dressed only in his bathroom and a winter coat, the dad sets off to find out who used his card while his wife and child tearfully watch him leave.
The site's got other goodies such as wallpapers, music, the dad's bathrobe and a trial download of Norton Internet Security. If memory serves, this is the first time Symantec has done anything outside of the basic technology sell in its marketing.
If you've seen any financial services-related commercial in America, you know most drone on incessantly about service and advice and expert consultation or good hands or they get all warm and fluffy like a Kiplinger's Magazine cover or a State Farm commercial. In India, they have fun. In India, they poke fun at the American cowboy. In India, they catch the market by the balls...uh...bulls. Written by Sunil Shibad and produced by Steam Engine Production, this commercial is for Ventura Securities.