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OK, this online game is so totally for engineering geeks. But, that's the whole point because it's for GlobalSpec, a specialized search engine and information resource for engineers. We took one look at the game and didn't even try to play. We're sure it's good but we got an F in college physics so we've already had our fair share of shame.
Delta has a new spot that features Atlanta Braves player Jeff Francoer which we like a lot. Perhaps it's because this brings back the nostalgia that once captured the game. Perhaps it's the music. Perhaps we're just feeling emotional this morning. Who know. You watch it and tell us.
It's not every day you fall into a woman's dance studio and become a choreographer. But, in Axe Shower Gel commercials, it happens all the time.
Here's an ad that does absolutely nothing to conceal the double meaning of the product. Created by Bos in Toronto for its client Mac's Convenience/Mac's Froster, it promotes a drink called Whack. Appropriately, the email that contained this commercial was signed "Enjoy."
Leveraging consumer generated content, or whatever silly buzzword you want to throw at the notion of people creating stuff - as if that were something new, ViTrue Inc., following its acquisition of video sharing site Sharkle, is formalizing the process of random people created ads for specific brands. ViTrue, which has been playing in the people-powered ad space for some time, will introduce a process where marketers and their agencies can post a creative brief, solicit work, review and approve the work which will then appear on Sharkle and, perhaps on television.
On one hand, one could say it's just dumb to outside the industry to find new creative because no one outside the industry could possibly understand what makes a great ad. On the other hand, one could say our industry is an insular, ego-infested closet full of whack jobs who have been following the same lame formulas and creating the same boring ads for so long simply to win awards rather than sell product, anything would be an improvement. We're kinda thinking the other hand has the right idea here.
Every guy be so lucky as to have a woman react to him this way when she marvels at his underwear-clad package. Too bad that's not always the case. But, apparently, Axe Underwear thinks they can help.
Part art director's wet dream, part photographer's ego-fest, these four new spots, created by ATTIK , Spy Post and Umlaut and photographed by Kevin Necessary (cousin to William Essential?) for Scion are actually interesting to watch. Maybe it's the music. Maybe it's the virtual work. We don't know. We just know we watched all four of them and felt really good about Scion afterwards. The spots were created mainly from stills - 3,000 of them - and then tweaked in post-production to magically appear as live-ish footage.
While advertising on toilet paper has been around for a while, we haven't seen many, if any, major (or semi-major) advertisers avail themselves of the oddly intimate medium. Thule, the automobile roof rack company, as part of a larger campaign, will slap its logo and mesaging on a toilet paper roll near you.
We just love when new commercials "mysteriously" land in our inbox and no one else's, particularly when it's a hot, sexy commercial featuring Kate Moss. Yes, a while back, we reported Kate Moss had moved past the cocaine thing and signed with Nikon to promote the company's new Coolpix S6 camera line.well, we've got :35 of the :60 cinema ad Moss will appear in beginning this Friday in theaters across the country as people flock to see Tom Cruise do his M:i:III thing. On Monday, a director's cut of the spot will appear on the Stunning Nikon site for those who need more Kate Moss.
72andSunny, along with design studio Fulltank, has created four commercials to promote G4's coverage of E3 taking place May 9-12 in LA. The spots use hand-drawn animation by Full Tank Animation and gross-out humor to entice viewers to check out the live coverage of the show. They're good. They are called Hookah, Mosquito, Cheetah and Dog.