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Adams Knight has created a television campaign for universal healthcare advocacy group healthcare4every1 which illustrates the apparent power some individuals and groups are using to stifle the conversation about improving healthcare in the state. There are three spots in the campaign and in each spot when an individual is about to reveal the address of the healthcare4every1 website, they are stunted by various methods.
Jenny over at Wiregirl features some of the images of Mischa Barton in here new role as bebe spokesmodel. Perhaps Marisa should become a bit more like Barton is portrayed here. See the rest of the images here.
The Perlorian Brothers, otherwise known as Ian Letts and Michael Gelfand but who actually like to be called Laszlo & Lucky Perlorian, have directed a Publicis Seattle-created spot for the Washington State Lottery. In the spot two character demonstrate, through various pratfalls, there are much easier ways to win millions of dollars. See all three spots here.
Of note, in the second spot, the crash on the bicycle was actually an on-set accident. The bmx bike was rigged to disintegrate in the air, however the performer inadvertently triggered the destruction on his high speed run-up
Philips/Norelco is marketing its new Bodygroom razor by focusing on what all men want: a bigger dick. Yes, following what the porn industry has known for years, the company is promoting the razor's ability to add an "optical inch" to one's manhood by making the trimming of that area simple, painless and rewarding size-wise. Forget five bladed razors. Gillette's beat that one to death. Now, it's all about removing body hair from hard to reach places and catering to men's obsession with size. Hey, woman want cleavage enhancing bras. Men ought to have a similar weapon at their disposal as well.
The recent Crispin Porter + Bogusky-created Volkwagen Jetta ads in which two Jettas are involved in real accidents filmed in one shot with stunt drivers are reported to have generated positive results. The ads, which began April 10 and carry the tagline "Safe Happens," have, according to Volkswagen as reported in USA Today, increased online dealer quote requests by 58 percent and increased brochure requests though call centers 37 percent and 56 percent through the web. Results happen. Now, maybe, we can all give CP+B a break and realize they do actually create good work. View the ads here and here.
Out since March 1, perhaps you've seen this already but we haven't so, while Bert Fields might not like it, we thought we'd share since sneaker man Al Cabino sent it our way. Inspired by the Nike Awake commercial in which people wake up, grab their Nike Air Max 360 trainers and hit the day running, this spoof by Curiousfury pays homage to the Tom Cruise running trend. The spot weaves together the many Tom Cruise movie scenes in which he's always running with some pained look on his face. Curious fury promises another clip called "Tomarathon." It's supposed to be a longer, 26 minute version of this spoof crafted as an exercise video.
So there's a series of really weird ads up on Flickr for fashion label Raoul. The ads are spec work done by students in an advertising class in Singapore. As Flickr user skaplan explains, "some of my friends in Singapore asked some of the exchange kids to be white people in their concept ads they made for class." Hmm. While the ads are refreshingly un ad-like, this one in particular really makes one wonder what they were thinking when they created it. Then again, these are college students and they aren't all hung up on corporate culture that constrains creativity.
Even though we often rail against studies that simply restate the obvious, it's nice to see a study that confirms what we've known for years. Contrary to life as a porn star, in the world of media buying, size does not matter according to a recent study of negotiated media rates. A two year analysis of media spending by Billets media audit arm MMPA found prices paid for the same media vary widely and big agency bulk buying clout did not guarantee a lower rate. Our own personal confirmation of this came several years ago when an idiot sales rep mistakenly emailed us his entire inventory sheet for the past six month showing our little three person media department was kicking the shit out of the big guys rate-wise.
Working with Saatchi & Saatchi, Toyota will sponsor a spin-off of the FOX series Prison Break called Prison Break: Proof of Innocence which will be broadcast to mobile phones and supported with ten seconf pre-roll ads. The mobile series itself will be promoted on the TV series with two minute spots airing in May as the first year of the show comes to a close. The effort is, of course, to reach the hard-to reach-younger demo and leverage the booming use of the cell phone as the central media device for consuming content.
The Wall Street Journal writes, "'Prison Break: Proof of Innocence' wasn't written by the same people who work on the regular series, and the mobisodes won't feature actors from the show, although the original producers have veto power over anything. The series introduces the character of Amber McCall and follows her path to exonerate her friend L.J., who has disappeared after being framed for murder. In the regular series, L.J. is the son of one of the lead characters. Amber will be played by actress Mandell Maughan; Fox says this is her first professional acting credit."
Source: Viral Video Chart