Shot atop a 54 story building in downtown Sao Paulo, Brazil, Dieste Harmel & Partners has created a CGI-filled spot for Gatorade that has a football team doing its thing while the voiceover intones, "When you give everything to win, you give life to the field." And, indeed, life is given. View the spot here.
OK. We're not going to say the C word or the P word or the R word. We're going to say the H word. Homage. Yes. With these two new spots for the new VW Jetta, Crispin Porter + Bogusky is paying homage, as pointed out by Advertising/Design Goodness, to Insurance Corporation of British Columbia's Counter Attack don't drink and drive ads. Instead of the doom and gloom of drunk driving, CP + B is focusing on the Jetta's safety features and how they can protect you in similar situations. Of course, this doesn't mean everyone can now drink and drive nor feel safe from drunk drivers. We like. A lot.
In its continuing effort to make B to B high tech advertising less boring, Hanft Raboy & Partners has created another very un-high tech advertising-like promotion for its client Fortify Software. They've created a game called IT Defender during which the player (the guy in charge of network security) has to Pac-man his way around the office long enough to make it until 5PM before the boss catches him and drags him into a time-wasting meeting that causes various security breaches to occur. As one whose done a ton of high tech advertising, we can easily say, this rises above most.
Strawberry Frog wants all brand managers to be very successful brand managers and has launched VerySuccessfulBrandManger.com to help. The site's got everything from fashion tips to travel tips (forget yachts, it's luxury submarines, baby) to health tips (sleeping with subordinates is a very good thing, indeed) to wealth tips (it's all about choosing the right third world country to buy) to lifestyle tips (forget office interns, get a golf intern to drive your golf cart) to advice from Sir Monty Montague (when choosing between a welthy princess and a supermodel, Montague offer sage advice, "A bird in the hand is worth two in the bush. Take the hand of the one who is worth more and save the second for the bush, if you understand what I mean.")
Duval Guillaume has created a new set of commercials in Scandinavia for Schweppes which sophistication and politeness to new levels. One one commercial, a bar fight becomes a gentlemanly exchange and a football team become wise beyond their stereotype. The campaign, which will run in Sweden, Norway, Denmark and Switzerland, works to position the new Schweppes Fruit Flavors as a grown up fruit drink. You can see two of the spot here and here.
As Adverblog ever so appropriately says, "To promote milk you can either say it's healthy and good for your bones, or you can go viral." Friesche Vlag creamers chose to go viral and you can just imagine where it ended up.
We wonder how many times the voice over talent, the producer and the agency staffers cracked up while recording the voiceover for this Knorr Entree commercial called "Bad Word." I mean how many times can you casually saying "fucking" amidst deliciously droll ad copy before you're on the floor laughing. Anyway, this commercial for Knorr promotes the company's new insta-dinners and closes with, "They're unlike any fucking dinner you've ever tried." Of course, they didn't actually say "fucking" in the commercial. Oh, fuck it, just go give it a watch. The ad was created by DDB Canada
Launched in late March by Starwood Hotels, TheLobby promises "to help keep Starwood Preferred Guests on top of the latest travel trends." The blog offers general travel information as well as programs available at it collection of hotels including the Westin, Sheraton, St. Regis and W. The Wall Street Journal analyzes the whole thing but we'll sum it up. It's a blog. Great. They don't accept comments. Bad.
It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.
With the tagline, "some stories make better documentaries," director Kevin Donavon and McKinney Silver, Durham "remade" March of the Penguins and The Thin Blue Line for the Full Frame Documentary Film Festival held April 6-9. They're both very good. Watch them here.