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Hmm. The last two times Lee Clow and Alex Bogusky got together, the results was mindless puffery. This third video outing, an AdCritic interview video series, actually contains some meat. Of course there was a bit of puffery from Clow who talked about advertisers being cultural artists versus ad guys and how he decorated the city of LA during the 1984 Olympics for Nike but Bogusky brought it all back to Earth. Bogusky mentioned how he had initially modeled CP+B after Clow's agency attempting to mirror Clow's success but then said "it was a really bad idea." Bogusky correctly posits the future of the ad agency business shouldn't be the result of agencies banding together to create a new, similar model because that would simply put the industry back in the same bad place. The message is be different. Do your own thing. Acknowledge and learn from the successes of other but don't copy them.
So now there's Ratvertising. 1-800-Got Junk, a junk removal service, has hired a bunch of rats to scare the crap out of people and the crap out of people's houses by unleashing the varmints which, of course, make people scream, which, of course, make people pick up the phone and dial 1-800-Got-Junk. Well, sort of. They don't actually release the rats, they just act out this scenario in a couple commercials created by Vancouver-based Rethink, produced by the always excellent Reginald Pike. See the ads here.
A couple days ago when we offered our insight on the Chevy Apprentice make your own ad site and wrote, "We think there are some voices inside G.M. that understand social media very well and knew this would happen," we felt strongly, we were right. "This" being the collection of anti-GM, anti-SUV ads people created. In today's New York Times, our assessment was proved correct when Chevrolet's Milisa Tezanos was quoted as saying, "We anticipated that there would be critical submissions. You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it's part of playing in this space." Exactly. This space is very different from old, ordered, one-way traditional media spaces of yesteryear and to expect new spaces to behave the same was is just plain dumb. Rock on GM. Now just makes some cars people want to buy and you'll be all set.
This one does not appear to be an April Fool's joke as was, supposedly, the giant iPod in Australia. To celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. The stunt is tied to Maxim's 100th issue celebration at the Wyn Las Vegas Resort and Country Club April 7-9
Copyranter pulled an ad out of this week's AdWeek promoting the upcoming ANDY Awards & Show April 25. We had to look at the ad twice before we realized it wasn't for some new ass-licking, fart-fest fetish but a demonstration of the ass kissers of which the ad industry has so many. We like it though. You can't fault the simple truth of it.
To demonstrate its video offerings for Amp'd mobile phones, Klipmart created an ad banner that contains six panels of streaming video with the ad unit. The goal was to demonstrate the capabilities of the Amp's site within the banner. Within the ad unit, users can click on any of the videos to view them on a larger screen with sound and music. The ad first presents a 3-D tour of various Amp'd models with "Amp'd Live" as a menu option. Clicking on "Amp'd Live" presents the six streaming video panels. Ads will appear on Buy.com. Yahoo, Fox Sports, CNET, Maxim and others. See the ad unit here.
There seems to be a trend developing with balls and billboards. First, there was the muffin that "fell" off a billboard and crushed the car beneath it. Then there were the big red Powerballs that crushed a few cars and now we have a giant tennis ball scrushing a car. A Sony Erikson billboard promoting the Nasdaq Open which has three female tennis players extending off the board having just made their shots. A car placed beneath the board has a giant tennis ball smashed down on top of it. No doubt, we'll soon see a Carl's Jr. billboard with celebs Lindsay Lohan, Nicole Ritchie and Hilary Duff, in a bid to prove they still eat, promoting the company's next mega-burger. A burger so huge it's too heavy for the girl's frail bodies to support so it's fallen on top of an 18-wheeler parked beneath the board and crushed it. See another image of the board here.
After viewing all the humorous, consumer-created SUV-bashing Tahoe ads born out of the Chevy Apprentice make-your-own ad promotion and reading some think GM is making a mistake with this, we thought we'd share out opinion that, lame as this might have been seen at first, it is, if left unedited, one of the better consumer-created marketing promotions. We think there are some voices inside GM that understand social media very well and knew this would happen. We're not surprised at all and we're not surprised they've left the negative ads up. If all we saw on that site were glowing praises of the vehicle, the promotion would simply be seen as just another lame attempt at capitalizing on a trend and a giant corporation trying to thrust it's twisted version of reality upon us.
Euro RSCG Chicago has created a print campaign for its footwear retailer client O&I Shoes. The ads, which break Monday and focus on the retailer's fashionable but practical to wear line of footwear, carry the headline, "Comfortable Shoes You'd Actually Be Caught Dead In." With images of fashionable footwear-clad women on a morgue slab and in a coffin, we're betting this campaign just might give cause for the reader to pause a bit before turning the page. See both versions of the ad .
Acknowledging that data can be pretty boring and suck the life out of anyone who has to live with it for their job, retail data company Trade Dimensions has launched Data Addicts Anonymous, a site the offers help for data dweebs who can't get their heads out of a spreadsheet. With a video that has a Dad locking himself away from his family to poor over data, a six step program for "data healing," motivational posters and treatment options, the site brings some levity to an extremely boring topic. We especially like the pixelated image on the site that speaks directly to a data hound's inability to "see the forest through the trees."
The site will be promoted within the retail industry with a print campaign and direct mail postcards. The work was created by Via Worldwide.