After viewing all the humorous, consumer-created SUV-bashing Tahoe ads born out of the Chevy Apprentice make-your-own ad promotion and reading some think GM is making a mistake with this, we thought we'd share out opinion that, lame as this might have been seen at first, it is, if left unedited, one of the better consumer-created marketing promotions. We think there are some voices inside GM that understand social media very well and knew this would happen. We're not surprised at all and we're not surprised they've left the negative ads up. If all we saw on that site were glowing praises of the vehicle, the promotion would simply be seen as just another lame attempt at capitalizing on a trend and a giant corporation trying to thrust it's twisted version of reality upon us.
Euro RSCG Chicago has created a print campaign for its footwear retailer client O&I Shoes. The ads, which break Monday and focus on the retailer's fashionable but practical to wear line of footwear, carry the headline, "Comfortable Shoes You'd Actually Be Caught Dead In." With images of fashionable footwear-clad women on a morgue slab and in a coffin, we're betting this campaign just might give cause for the reader to pause a bit before turning the page. See both versions of the ad .
Acknowledging that data can be pretty boring and suck the life out of anyone who has to live with it for their job, retail data company Trade Dimensions has launched Data Addicts Anonymous, a site the offers help for data dweebs who can't get their heads out of a spreadsheet. With a video that has a Dad locking himself away from his family to poor over data, a six step program for "data healing," motivational posters and treatment options, the site brings some levity to an extremely boring topic. We especially like the pixelated image on the site that speaks directly to a data hound's inability to "see the forest through the trees."
The site will be promoted within the retail industry with a print campaign and direct mail postcards. The work was created by Via Worldwide.
Miller Brewing has put a bit of money behind its Mickey's beer brand in the form on a new website that takes a bit of an opposite approach by telling visitors what not to do when it comes to drinking beer, talking about beer and clothing. Of particular educational value is a video in the What Not to Say section in which one guy says in response to a hot girl they see on TV, "My Mom's way hotter than that." And speaking of hot, what would a beer site be without the requisite hottie in the form of wallpapers, screensavers and buddy icons. Perhaps best of all are the points of advice given by Mickey's Vice Chairman Norwood Browne McManus IV. It's far better than most other beer site.
Snowboarding makes you hungry so why not, as a marketer, make sure snowboarders have a clear view of your restaurant while they are out getting air. That's exactly what this Quebec McDonald's did by placing a see-through "slope" over the top of its restaurant, albeit a fake restaurant as a commenter corrects. Now, every time a boarder passes over, he's greeted with the view of tables full of McDonald's food.
Draft New Zealand created an ambient campaign for an Aukland coffee cafe, a market segment we're told is filled with many independents alongside giants like Starbucks. Draft created and placed branded trashcans throughout the city that looked like coffee cups including a stir stick. We're also told Starbucks wasn't too happy one was placed outside its own store and several Starbucks employees ripped all the branding off that particular can. Brand wars are alive and well in New Zealand.
We all know VISA's launched a huge, new campaign with the new tagline, which we like very much, "Life Takes VISA." We all know there's tons of TV spots supporting this campaign but one, which we saw a couple nights ago, just seemed to stand out from the crown. It's called Worm/Recycling and sort of makes you wonder what it is at first as it begins with line drawings of a worm breakdancing to electronica before it becomes obvious it's a commercial for the VISA check card.
The commercial was created by TBWA\Chiat\Day and the nifty special effects work was done by Brickyard VFX which did the special effects on the Comcast Slowskys ad.
Well, yes, the truth is sometimes hard to take but a good newspaper is always up to the task. To make sure everyone knows this, German newspaper Bild, during the Art Director's Club awards show in Berlin, placed properly angled mirrors above men's toilets which read, "Nothing's harder than the truth." Now, there you have it. This might be the first time a newspaper has tied its hard hitting news approach to an actual hard on. German ad agency Jung von Matt Hamburg came up with the idea. See more here at Adverblog.
Sometimes the simplest ideas are the best. Street corner collissions always make for good entertainment. See more here.
Boozhy points to a new campaign from Brazil for Forum Jeans which is letting its feelings towards the country's government be known in the form of ads that depict models beating the crap out of government officials. We could probably use some of that type advertising in America too. Diesel?