To help promote its free music site/show, Stageside, Coca-Cola has signed a deal with Billboard R&B fave Ne-Yo to be the first feature artist on the the show. Subsequent episodes will feature other artists along with live concert footage and interviews. Each show will be subtlety branded by Coke. The segment with Ne-Yo is interesting enough but whether or not it gets peope to buy rather than file share his music is another story. Still, it's a good way for Coke to get its name in front of a hard to reach audience.
To both promote their community and to make members happy they joined in the first place, social site Tagworld has launched a program whereby members can apply to have their Tagworld site featured on an outdoor billboard the company has bought to promote its service. Here's one lucky Tagworld member that was pretty excited his site was chosen to be featured.
Yesterday, we told you we really liked the Dodge Caliber print ad that had the car photocopying its ass and today we have two of the television commercials from the campaign. In a spot called Moon Dog, following the campaign's positioning that the car isn't for sissies and has a smart alwcky attitude, a dog in the backseat, while passing other dogs in other car's backseats...well...just watch the spot.
The second spot, called Too Tough, features a fairy who tries to turn everything in the city into some rendition of sugar plums and Queer Eye For The Straight Guy. She succeeds until she meets the tough little Caliber. Both spots do a good job saying, OK, this car ain't no lame ass little Toyota Carolla - this is kick ass American steel. Well, tiny, shin-kicking Tonka Truck tough American Steel at least. The campaign was created by BBDO Detroit.
Random Culture points to a site called bit unfair, a gameshow-style site created for Oxfam to call attention to the unfair treatment of the poor in the world. In the game, if you label yourself rich, you always win. If you label yourself poor, you always lose. At the end of the game, you are told, "if you give a damn, give us your name." The site's not asking for money but simply trying to gather a collective voice they can take to the world's governments asking them to "change their policies towards people in extreme poverty." Draft London did the work.
MIT Advertising Lab points out Boakes.org has discovered a gigantic iPod ad built on an abandoned mineral mine in Australia. Reportedly, Steve Jobs acquired the land two years ago in a poker game. The ad, supposedly set to be unveiled Saturday is roughly one million square yards in size and looks like the new iPod video. Boakes surmises the unveiling will coincide with Apple's 30th anniversary and may be tied to the launch of Apple's touch screen iPod. The "ad" is viewable on Google Maps here.
Of course, as one commenter points out, it could all be a lead up to an elaborate April Fools Day joke. Or, even better, a new form of satellite map stealth advertising.
Here's an interesting ad installation for laser eye surgery clinic in Ecuador. It seems this poor Superman forgot to visit the clinic.
In a departure from typical resort advertising, Austin-based McGarrah/Jessee, for its Hyatt Regency Lost Pines Resort and Spa client, has created ads that look like museum dioramas. The dioramas highlight the resort's wilderness locale but also interject the luxury features of the resort as well. The dioramas were painted by landscape artist Don Collins and photographed by Brent Humphreys.
The ads will run in Conde Nast Traveler, Travel & Leisure, and Southern Living along with a list of Texas-based publications such as Texas Monthly and D Magazine.
The joke is so overdone and we really wonder if anyone ever did it in the first place but this copy-your-ass co-op for the new Dodge Caliber, a car created for the 25-34 middle income crowd, just make us laugh. We don't know why. It just does. Maybe we copied our own ass in a drunken stuper years ago and this brings back memories. The campaign will include a slew of television commercials and additional print executions. Pardon the crappy scan.
To promote its teeth whitening White gum, Orbit has launched a kooky, new age site called Friends of Bright which is full of cult-like phrases such as "A dim brain is understandable but a dim smile is unforgivable, "He who lives in a dark house should chew more Orbit White" and "Brightness in not a destination, it is a way of life." There's a folksy sing-along, weird videos, ringtones and a section to sign up and become a member complete with photo uploader and profile creator. It's just weird enough to be effective in our humble opinion. The site was created by EVB, creators of the Old Spice When She's Hot and the very, very cool Winterfresh Cool Breath Power.
While research has certainly proved people form attachments to brands at an early age, hence the shameless marketing of crap to children, we're not quite sure those brand associations begin as early as Virgin Atlantic would like to have us believe. Of course that's not really the point of this ad but it's certainly analogous.
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