Abracadabra, It's Bra Ad

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Ideas for bra ad concepts are as endless as Peter North's "product." There's no end to the way you can manipulate society's obsession with breasts into an ad campaign. While these concepts aren't rocket science, most good concepts aren't. They work because they are simple. And these ads for Wonderbra are very simple. One is playful. The other pokes fun at the relationship between breasts and shirt buttons. What more can really be said about a bra that hasn't a;ready been said?

by Steve Hall    Mar-12-06    
Topic: Campaigns, Creative Commentary, Good



HBO's 'Big Love' Campaign Hits Newspaper Wedding Pages

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CitySpecific points out an ad for HBO's polygamy-themed Big Love placed in the New York Times wedding announcement section. The ad shows Big Love star Bill Paxton in three separate wedding announcements with his three brides played by Jeanne Tripplehorn, Chloe Sevigny and Ginnifer Goodwin. CitySpecific questions the Times acceptance of this ad but we think it's just another inevitable sign of things to come.

by Steve Hall    Mar-12-06    
Topic: Cable, Good, Newspaper, Opinion



Screw the Mustache, Asian Women Sell Milk Albums

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We're just gonna say it. Asian women are hot! Asian women in ads are really hot. Asian women in ads for milk, well, we'll leave that little fantasy to your own private machinations. We're not gonna share our every dirty little thought with you now. We know you have plenty of your own. So who would you buy milk from? This girl or some Hollywood star with a milk mustache? See a bigger image here and a second image here.

UPDATE: We're totally wrong. Well, sort of., It is an ad but not for milk. It's for a new album from Kodi Kumi, a popular Japanese singer. Asian women are still hot though.

by Steve Hall    Mar-11-06    
Topic: Good, Outdoor



Model Wrapped Around Lamp Post Commands Attention

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We don't know where this lamp post ad is or who the advertiser is but it certainly is attention getting. Beyond the effective merging of the actual lamp post with the post in the ad, there's the whole woman wrapped around a pole like a pole dancer thing that never fails to increase the height of attention commanded by such imagery. See the full image here.

more »

by Steve Hall    Mar-11-06    
Topic: Creative Commentary, Good, Outdoor, Poster



Bouncing Breasts Call Attention to International Women's Day

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To celebrate International Women's Day on March 8, Indian agency The Flea created this short clip which very simply asks everyone in the breast-obsessed world to look at women as more than a pair of bouncing breasts. It makes the point very clearly. Of course, it does so by highlighting the very thing it aims to eliminate. Then again, the whole purpose was to attract attention to the issue and what better way to do so then to show a pair of bouncing breasts.

by Steve Hall    Mar-11-06    
Topic: Commercials, Creative Commentary, Good



Apple iPod Hi-Fi Busts A Window

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Pastor Scott Hodge was walking down Chicago's Michigan Avenue yesterday and spotted this unique window dressing promoting Apple's new iPod Hi-Fi. Aside from the fact, the whole things just a really fancy speaker, the execution is most certainly attention getting and speaks well to the proverbial window-breaking qualities of proverbially kick ass sound systems. Check out the full sized images here.

by Steve Hall    Mar-10-06    
Topic: Creative Commentary, Good, Outdoor, Point of Purchase



Walking, Singing Water Promotes...Yes...Water

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It's All Advertising points to an Epica award winning ad for Evian which forces you to wait an excruciating two and a half minutes listening to kids sing Queen's "We Will Rock You" while water children travel across your screen toward the holy grail that is Evian. OK, perhaps "force" is the wrong word but while watching, we couldn't help uttering, "What the fuck is this? Hurry up. We've got other shit to do!" OK, that's heavy-handed too. Sorry. It won an award after all so it must be good.

by Steve Hall    Mar-10-06    
Topic: Commercials, Good



Virtual Chainsaw and Nail Gun Promote Home Improvement Reality Show

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Screw all those shows that try to make us believe do-it-yourself home repair is easy. To promote Discovery Channel Canada's new show Canada's Worst Handyman, a reality show that follows group of really bad do-it-yourselfers as they attempt to do minor home repairs, Fuel Industries and Karbon Arc created a microsite that let's anyone virtually screw up home repair. There's a chainsaw and a nail gun which, as you can imagine, easily do serious damage.

by Steve Hall    Mar-10-06    
Topic: Cable, Good, Online



'The Simpsons' Opening Mimicked By Human Actors For UK Broadcaster

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Everyone's jumping on this like a Puma Spoof ad so we will to. Clickz's Pamela Parker points to a viral video that mimics The Simpsons opening montage but with actual human actors. It's all done to promote UK satellite broadcaster BSkyB's airing of The Simpsons. Really nice work.

by Steve Hall    Mar- 9-06    
Topic: Good, Viral



HBO Continues Wedding-Themed Promotion For 'Big Love'

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To promote it spolygamy-themed new show, Big Love, HBO headed down the wedding-theme promotional road placing figurines atop actual wedding cakes in actual bakeries. Now, it's sending out direct mail wedding invitations which point to a website for the Henrickson wedding, Bill Paxton's surname in the series.

by Steve Hall    Mar- 9-06    
Topic: Cable, Direct, Good, Guerilla










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