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Advertising For Peanuts highlights and ongoing self-promotional campaign, Bang the Streets, for Modernista, the Boston agency that just won a big chunk of Cadillac business. The campaign encourages people to place the agency's trademark red exclamation point, which the agency will send to anyone that requests it, anywhere they like, take a picture of it, send it in and Modernista will highlight it on the Bang the Streets site. Potential Photoshop trickery and defacing public property issues aside, We kinda like this campaign.
Last summer, ATTIK , Scion's creative agency, began releasing a series of gatefold print ads that use a three-stage approach. The first stage is "Inspiration," and shows something that might inspire Scion's audience to personalize their vehicle. Next comes "Realization," where a Scion model has been customized in a style matching the inspiration. The third stage is "Personalization," where a stock version of the Scion model is shown with available accessories for customization. A new ad in the series from ATTIK called Scion xB City of Dreams was inspired by 25- year-old fine artist Books IIII, whose work has been showcased in numerous gallery exhibitions, including the 2004/2005 and 2005/2006 INSTALLATION art tours sponsored by Scion.
Between now and June, the new ad will appear in lifestyle magazines aimed at young urban trend leaders, including Juxtapoz, Rides, Revolver, Theme Magazine and others.
We just love when a campaign delivers a single message, does so with whit and doesn't try to do more than any single ad can do. These four commercials for Adidas' Climacool shoe are good. Really good. They continually drive home one point: these shoes will keep your feet cool. An the ads do it an amusingly quirky fashion. They were created by TBWA/Chiat/Day San Francisco and produced by Reginald Pike which, as a side note, seems to be the only entity out there that knows how to properly display their work online in a simple to consume fashion. No attachments. No wordy press releases. No cumbersome windows video formats. Just a simple email with credits and a single link to a clean, embedded Quicktime video. As a media property, we greatly appreciate that.
Not your average outdoor board, this one is sure to attract attention. It's for a Texas truck frame and alignment company.
While we think we had already heard Crispin Porter + Bogusky VP of Agency Communications cutie Katie Kempner had launched a weekly podcast called The Hook back in December, It's All Advertising mentioned it to us today so we checked it out for a bit. We like. Each week Katie interviews various advertising luminaries from fellow CP+B people to advertising journalists to brand marketing directors to ad agency professionals. She does a nice job pulling together a cohesive broadcast/podcast, speaks from experience and interacts well with guests but, while it might be easier from a production perspective, we wonder why she's doing it with web broadcaster Web Master Radio which has hideous promos and awful commercial rather than just pumping out a nice podcast directly from Miami. Oh well. We still like it.
If a girl signed up for this Plastic Assets credit card, we wonder if a Paris Hilton spending level would cause her breasts to explode or, perhaps, hang to her knees. Yes, The Plastic Assets credit card offers FeelGood Points for each dollar spent which can be redeemed for various surgeries such as tummy tucks, lips injections and breast implants. Applicants can sign up for various card programs ranging from the B card to the DD card. Yes, of course this site is fake and was created solely for the purpose of climbing to the top, which it did, of The Huffington Post's Contagious Festival. It also appears to be created by or at least sponsored by AOL as their banners are plastered all over the site. AdFeak links.
Vancouver agency Wasserman and Partners has created a series of don't drink and drive commercials for the Insurance Corporation of British Columbia which illustrate just how un-fun it can be trying to do something when you're dead. While the scenarios are ridiculous, the message is fairly clear: there just ain't much to do if you're dead.
Bucky Turco snapped this image of a Sopranos bus side in New York City promoting the re-emergence of the series on HBO. Turco notes he poster doesn't mention Sporanos anywhere on the board. While this certainly isn't earth shattering, it is a sign of a confident brand.
We're told this is a viral effort from Coke. It's a video called The Mouth which shows a bunch of guys (agency creatives goofing off perhaps?) talking into their video camera phones while pointing their phone at another camera to capture it all. The video ends with a product shot of Coke and a guy drinking a bottle of Coke while filming himself doing so. Weird. But weird usually works. Pointless does too. In fact, this could easily be swapped out for a cell phone company promoting its video cam. The video, posted on YouTube March 2, now, as of March 5, has 16,000 views. Hardly network television numbers but we'll watch where it goes.
To promote AxeFantasy, Lowe Dubai created the Axe Mmmousepad which has a bit of fun playing off the desires of men when in the presence of a short skirt. The mouse pad was placed in Internet cafes across the UAE hoping to reach young men. Once a guy puts his hand up the skirt, he discovers his Axe Fantasy. Precitably, many of the mouse pads where stolen from the cafes, perhaps for a bit of private enjoyment.
Sandeep Fernandes of Lowe Dubai tells us the effort drove over 3000 unique visitors to AxeFantasy and generated 115,000 page views during the month-long launch campaign. We're guessing these are UAE numbers since these sorts of numbers would occur in less than day for a campaign launched in the U.S. or the U.K. All the same, we like the approach. It definitely grabs attention and peaks interest. See additional images of the promotion here.