'Date Movie' Pimps MySpace Profiles

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In a perfect tie-in with the movie's likely audience, American Pie wannabe Date Movie is getting comical promotion with Pimp My Profile a site on which visitors can have Tony Cox review one's MySpace profile, receive wise-ass criticism and have Tony give it a makeover worthy of a blinged-out Geocities site complete with a brace-faced Allison Hannigan. Interestingly, it appears you gave have Tony pimp any MySpace users profile simply by entering their MySPace ID. While some of Tony's comments are specific to an individual's profile, it seems, sadly, the end result is the same in all cases. We tried quite a few. We did, however, get a big kick out of the promotion's brazen acknowledgment of the site's tantalizing attraction to stalkers, currently a hot item in the news.

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by Steve Hall    Feb-14-06    
Topic: Celebrity, Good, Online, Promotions



HBO's 'Big Love' Gets Wedding Cake Love

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To promote HBO's upcoming series, Big Love, a drama starring Bill Paxton which centers on polygamy, HBO online agency Deep Focus sends along a unique, in-house promotion HBO is doing that places little signs promoting the show atop wedding cakes in display windows of bakeries. Pretty nifty if you ask us. See a close up image here.

by Steve Hall    Feb-13-06    
Topic: Cable, Good, Outdoor, Specialty



Price is Perception in New VW Jetta Commercial

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Advertising for Peanuts points to this beautiful commercial created by DDB London for the new VW Jetta in which not a word is spoken but the message is clearly delivered, even if in a misunderstood manner.

by Steve Hall    Feb-13-06    
Topic: Commercials, Good



American Legacy Foundation Does In-Location Marketing

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Taking advantage of this generation's mad text messaging, LocaModa has launched technology that takes all that social blather and slaps it up on a screen for all to see. Of course, LocaMode describes it more verbosely calling it the world's first in-location blogging platform for what it calls "The Web Outside" which enables in-location messaging, social networking and blogging along with entertainment applications for use in out of home networks cafes, bars, clubs and other public places. This technology, StreetMessenger, coupled with something called Wifiti (cute) which LocaModa lovingly refers to as "wireless graffiti," takes all this communal socialization and displays in on a large flat panel display at the location and also onto the web for others to vicariously experience whatever's going on at the location.

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by Steve Hall    Feb-11-06    
Topic: Events, Good, Mobile/Wireless, Trends and Culture, Weblogs



Levi's 'Denim Monsters' Come to Life

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Back in June 2005, we wrote about a Levi's promotion which placed "Denim Monster" artistic structures in San Francisco's Union Square. At the time, they were, apparently, static structures that didn't move. Now, it seems, a video has surfaced showing these "Denim Monsters" now move about causing double-takes as the creature walks down the sidewalk. We don't know if this is a recent development ot not but we like it a lot.

by Steve Hall    Feb-10-06    
Topic: Good, Guerilla, Outdoor, Strange



Old Spice 'Mix Your Own Video' Makes Her Hot

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Old Spice has created a site called When She's Hot that lets visitors mix their own video using supplied images, clips, beats and scratches. Of course, Old Spice being a men's product, the video clips are filled with shots of a well-bootied woman shaking her ass in slo-mo as well as a "director's cut" that's got all the ubiquitous "too hot for TV" boob shots, butt grabs and gyrating "do me" hip thrusts.

by Steve Hall    Feb- 9-06    
Topic: Consumer Created, Good, Online



Agency Valentine Card Wallows in Cassette Mix Tape Nostalgia

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For those of you from the cassette tape days, you might find this Valentine's Day card from Exopolis a little bit of fun. Back in the day, kids placed their cassette tape recorders next to their clock radios to record their favorite songs while playing DJ making cheesy mix tapes for their friends. Exopolis has taken that practice digital providing a cassette tape juke box of sorts with classics like Hall & Oates' Kiss on my List and our fave, The Divynls' I Touch Myself.

by Steve Hall    Feb- 9-06    
Topic: Agencies, Good, Online



Agent Provocateur Debuts 'Tied Up at the Office'

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Perhaps living up to the notion the trailer's better than the actual movie or, perhaps, we've just been teased so much by the trailer we've detached ourselves from the intended effect, the full length version of Mike Figgis' film for Agent Provocateur, released today, seems to fall short - just an extended version of the trailer. That said, if you haven't seen it yet, find a private, secluded spot and be prepared to be very aroused. The film features two women, shot in a tantalizing black and white noir style (well, we call it that but we don't speak "movie review" very well), having a sultry, sexual encounter in the basement of a lingerie store. Suffice to say, there's lots of soft sexual whimpers, moaning, sexy lingerie, nudity, sliding of fingers over erogenous zones, longing stares and trench coated women as the camera lustfully slobbers over the women quick cut-style. Sadly, there's no real climax.

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by Steve Hall    Feb- 9-06    
Topic: Good, Online, Viral



Latex, S&M And Humor Combine to Deliver 'Don't Litter' Message

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You've simply got to love British humor. An ad like this would never be created nor run in the States because groups from the right, the left, the center, PETA and any other of the hundreds of humorless, anti-everything groups would launch whiny, self-serving protests which the media would voraciously eat up to sell a few papers. American political correctness aside, here's a convincing message laced with latex and wit convincing Britains not to litter.

by Steve Hall    Feb- 8-06    
Topic: Commercials, Good, Strange



Pomegranate Juice Poster Delivers Powerful 'Cheat Death' Message

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Here's an ad that gets right to the point. Our man with an eye for the cool, Bucky Turco snapped this shot of of a poster in New York for POM pomegranate juice which, apparently due to its plethora of antioxidants, helps one "Cheat Death" as the headline and visual so succinctly says.

by Steve Hall    Feb- 8-06    
Topic: Good, Outdoor, Poster










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