Those radical exaggerators over at PETA are up to their old sensationalism again with the launch of Milk Gone Wild, a spoof on the Girls Gone Wild series which uses titillation and human udders to call attention to the apparent health hazards of drinking milk. While we have a decidedly different viewpoint than PETA does on the whole milk thing owing to our attachment, through marriage, to the realities versus fiction of dairy farming, PETA has, again, done what it does best; use sex and controversy to bring attention to its causes. With all the anti-everything campaigns PETA produces, it would be intriguing to watch a video of PETA employees deciding what to choose from the organization's cafeteria menu: lettuce, lettuce or lettuce topped with lettuce.
Heineken, the official beer sponsor of The 48th Annual GRAMMY Awards, is launching their second nationwide advertising campaign on Internet jukeboxes throughout the United States on Ecast's interactive jukebox network. The campaign will run on 4400 broadband-enabled jukeboxes in bars and taverns throughout the country. The campaign features a Heineken micro-site, downloadable collections of music from Grammy-winning artists, and a Heineken-branded trivia game.
Using the home shopping network approach to selling an AK-47, the Amnesty International Protect the Human cause has released a humorous but convincing video that claims the world's arms trade is out of control and calls for governments to sign the Arms Trade Agreement. The video was created by Mother London.
All one has to do is watch a bit of late night TV, walk through a mall during the Holiday season or listen to an Amway rep to experience the hard sell but the "buy our shit or you will die" approach isn't usually found on billboards unless you are Zambia-based roofer Harvey Tile. On the board, Harvey Tiles proclaims, "A roof without Harvey Tiles is like being Burnt in Hell without a savior." OK, but dammit, at least put your phone number on the board so we can keep ourselves out of hell not to mention make it a bit easier for you to get some business. They do have phones in Zambia, right?
The Hispanic Got Milk campaign which has focused on "family, love and milk" and has run for nine years has just received a quirky boot in the ass with the launch of three new spots entitled, Contortionist, Amazon Hair Goddesses and Teeth Town. All three are set to air January 30 and reinforce milk as a kind of "wonder tonic." Created by Long Beach-based Grupo Gallegos and directed by Andy Fogwill, each of the three spots uses humorous exaggeration to illustrate how milk offers various benefits, odd as they may be. The new tagline is, simply, "Drink Milk."
While we didn't loose our hair, we know just what's going through the minds of this woman and child in these ads.
Portland, Boston and New York-based Via has put together a nice Year in Review site that highlights the agency's achievements, the work it did for its clients and the people on the agency that did the work. It's taken the typically boring Case Study section of most agency websites and turned it into a piece of entertainment one would actually enjoy viewing.
When we wrote last summer about the test launch of The PreTesting Company's MediaCheck, a passive, digital television commercial viewership measurement service, we knew a new world of television viewership was upon us. Following a test launch in 2,500 Omaha homes, MediaCheck plans to have its measurement service in 35,000 homes in up to seven cities. The company is also in talks with cable operators to embed the system within set top boxes. Bye, bye archaic program ratings measurement systems. Bye, bye Nielsen. Hello commercial viewership metrics that will allow buyers to properly price television buys.
Responding to Strawberry Frog's Scott Goodson who said metrics such as MediaCheck could "rob commercials of edgy creative," AdJab's Chris Thilk took the words right out of our mouths writing, "You're [Goodson] the problem. Advertising is about selling, not entertaining. If you want to entertain go to Hollywood."
Like any inventive new technology, it doesn't take long before the invention is put to use for sex-related purposes. Back in October, 2005, Lexus used 3D video technology to project a moving image of its new model inside a storefront in Times Square. Now, according to The Spunker, a fashion store in
Copenhagen Berlin is using the technology to project a very life-like image of a model stripping in the window-front. Hasn't anyone launched iPorn yet? Oh, yea. They have.
It takes a lot to amuse us but this game promoting job site dice.com did the trick. It's the classic "your boss sucks" game where you get to take out your aggression following a bosses cocky, buzz-word laden tirade. Don't miss the pizza launcher in the Project manager's office.