Boing Boing digs into digg and finds MIT Advertising Lab talking about advertisers discovering the value of Google Maps and placing large ads of rooftops for those using Google Maps to see. Target's done it. Realtors are using Google Maps to their benefit as well by letting home buyers examine maps, zoom in on house and view selling details. Yes, Google does rule the world.
AdPulp points us to an ad placed in AdWeek by Exclusive Resorts outlining the success of its recent advertising and thanking its agency, DDB Seattle, for the work it did on the account. AdPulp hopes, as do we, that our industry isn't completely made up of selfless, ego-driven cretins and that this isn't some sort of prank by DDB to achieve a clandestine, third-party high-five by placing the ad itself.
A couple years ago, Kylie Minogue did a lingerie ad for Agent Provocateur in which, after seductively writhing atopa mechanical horse, she wonders why the guys watching her can't stand up. Now, according to Eatmail, Agent Provocateur, apparently, is at it again with an even more tantilizing commercial called Spank. Eatmail's Emily teases us by offering up only a short, unbranded version of the spot so we'll just have to wait for the full version if and when it's released.
When the Carolina Panthers won the right last Sunday to take on the Chicago Bears, Bears fan Kevin Lynch, a partner at Hadrian's Wall agency in Chicago, knew just where to find some action. He emailed David Oakley, the co-CD of Charlotte's BooneOakley. The wager was simple: no points, winner take all. The loser will check their ego at the door and promote the winner's agency.
If Carolina wins, the Hadrian's Wall homepage will inform visitors that BooneOakley is a much better agency and direct people to the BooneOakley site for a week. If Chicago wins, the BooneOakley homepage will inform visitors that Hadrian's Wall is a much better agency and direct people to Hadrian's Wall homepage. The two agencies have even created dueling winners logos to go along with the bet.
Hmm. Perhaps the two agencies are merging and this is just a means to gin up some banter. Or, perhaps, it's it's just inline with an agency that celebrates its fifth anniversary by hosting a party at which two of the partners partake in a spoof wedding.
Candy maker Jelly Belly has launched an advergame called Taste the Mystery visitors can play after entering an access code found on select packages of Jelly Belly containing a mystery jelly bean. ON the site, the visitor then guesses the flavor of the new bean, play games, snag wallpaper and send e-cards. Winners of the contest are eligible to win $100,000, a Mini Cooper and/or an iPod shuffle. That might make the game worth playing.
Placing the code on packaging does a nice job of driving sales even though, as with any sweeps, no purchase is necessary. But, similar to frustrating rebate procedures, entrants who wish to play but not purchase have to do a little extra work by sending in the proverbial self-addressed postage stamped envelope with a handwritten note requesting a code. Much easier to just by a bag. Anyway, we like the promo. Los Angeles-based Zugara created the original artwork, concepting and animation for the site.
In what might be the first use of a million dollar homepage for something other than personal gain, Sweden's Sam Nurmi has created HelpFirefox.com, a site that sells pixels for one dollar a pop and donates all the money to the Mozilla Foundation, makers of the open source Firefox browser. Given that the Mozilla Foundation has been very successful is raising money both for development and for advertising, it would appear this particular million dollar homepage idea might see some action.
Having good fun crapping on PCs, Apple has released its TBWA/Chiat/Day-created spot announcing its use of Intel chips in Macs. We know you've all probably seen it already so just consider this an archive placement.
UPDATE: There's a lengthy digg forum discussion whether or not Apple borrowed some ideas for this spot from a
U.S Postal Service The Postal Service (the band) video - a situation similar to the Eminen/Lugz copycat episode.
UPDATE: Check out side by side comparison of the two videos.
Every once in a while as you finish shopping, pass through the check out area and glance at your receipt for accuracy, you'll find an error in your favor. The situation then becomes one of moral contemplation. Do you turn around and point out the error or do you just call it luck and run? IKEA's Winter Sale seems to be causing a lot of that contemplation as indicated in it's new commercial created by ZIG and produced by Reginald Pike.
UPDATE: Seer of all things commercial, Adland notes IKEA is rehashing old ideas from Volkswagen and Toyota.
We know Lynx. You know Lynx. Oh, maybe you don't. In the U.K., it's Lynx. It's Axe here in the States. But you know their deal. Hotness sells. Now, we guess dirty women do too.
Perhaps we should consider being a bit less jaded around the Adrants offices since it seems to be causing us to ignore what, at times, turns out to be a pretty good story. A day or two ago, like many other people, we received some strange images of Brooke Burke with the Burger King king and we figured...screw it...just another one of the hundreds of pieces of crap passing through the bloated Adrants Inbox so we, religiously, deleted them and went on with our day. Now, we see AdFreak put one of the pix up and has pointed to some sites that have combined the images to hokey music. Well, once you have more than one offbeat image it simply has to be...yup...yet another Burger King viral effort from the beloved Crispin Porter + Bogusky.
Because of our overly jaded viewpoint, we apologize for bringing you sloppy seconds but, even Adrants has to suck once in a while, right? So enjoy. There's are image/music collages here and here. And here's a collection of the images over at Buzznet. We promise to check our jaded pompousity at the door each morning now and be sure to look twice when we receive these witty viral teasers. Of course, we could have been right all along and this really is just a bunch of random Burger King, Brooke Burke pix.