To promote its pension plan, AMF uses tact and a tongue-in-cheek tang to explore the actual merits of the good old days.
We were hooked from the first scene, where a kid with a dated haircut is stuck in the car with his chainsmoking parents. But the scenarios just kept getting better. Think life before Lisa! Think dinner pre-pizza.
The voiceover wraps with a niggling question: "Were the good old days really that good ... or do things get better and better all the time?" (We're really glad Forsman & Bodenfors resisted the temptation to license the Beatles.)
On-screen text: "Funds for the future. AMF Pension."
Okay. See the hands at left grasping greedily for the giant diamond? That's supposed to represent the mobile web ... and the faceless villains that will immediately try to exploit it.
This is the first of a three-part video series that explains the whole "4G=IP" thing to people that buy tech items, such as iPods, primarily because they like the pretty colours.
We're suckers for smooth animated magic -- and for Cisco in general -- so we kept our eyes on the piece, which was a comfortable length and not too stuffed with strange-sounding geek noises. It's possible we even learned things.
That squeaky Adventures in Odyssey-sounding narrator kinda pissed us off though.
From George Parker's favorite agency, Draft/FCB, comes this recent commercial for Kmart which hypes the Al Harrington-designed $34.99 Protege sneaker. Working with Draft/FCB, production company Superfad did some live action and animation work that was designed to be "an authentic representation of their [the shoes] origin."
In the spot, we have Harrington shooting hoops. He then talks directly to the camera while holding out his hand on which several animations depicting the shoes origin, its price point, its features and its performance characteristics. dance about.
Goodby, Silverstein & Partners, San Francisco is out with another Sprint NASCAR commercial and, thankfully, there are no short shorts in the one. This one's called Speedway and it hypes the NASCAR Sprint Series and the ability to watch it on your Sprint phone.
Having just caught Tom Cruise's Days of Thunder on cable recenlty, we can identify with the on-track mania depicted in this commercial. Though we're not entirely clear why Goodby decided to get MassMarket to visual effectify the spot into something resembling a video game. Oh alright, we'll agree it's far more interesting that just watching "regular" cars crash into each other and it does capture the take-no-prisoners competitive aspect of the sport.
Hoping to battle the apparent escalation of violence in Vancouver and to encourage people to come forward if they have information about criminal activity, a new pro bono PSA campaign from DDB Canada informs, "You remain anonymous, criminals don't."
The out of home and print campaign for Greater Vancouver Crime Stoppers depicts crimes in progress with the criminal in focus and the victims and witnesses pixelated which supports the campaign's tagline.
Explaining the strategy behind the creative, DDB Canada Creative Director Dean Lee said, "Pixelation is instantly recognized and commonly associated with the reporting of criminal activity. But this time it's used to illustrate the anonymity of providing crime-solving tips. People need to realize their tips are completely anonymous, that tipsters have nothing to fear and can make a real difference in helping make Vancouver a safer city to live in."
We like the simplicity of the campaign. It's not over-engineered and it, both visually and sith copy, makes the point quickly.
JWT Dubai recently created two spots for the Helen Bamber Foundation. In one, Vows, a couple stand before a priest as if you exchange vows. Vows are certainly exchange but they are not of the normal variety.
In another, Auction, a room full of seedy-looking rich people continue to outdo each other's bids for the auctioned item onstage...which turns out to be a child.
Both spots do a decent job of twisting your perceptions and creating a sense of suspense.
Feed Company sent us some online video magics for Frito-Lay, the good folks that bring you both Sun Chips and beef jerky. (They also own Cracker Jack. Now that's just impressive.)
Inspired, wethinks, by their own chip-and-dip combinations, the campaign premise is Made for Each Other. Each painfully adorable video features a piece of technology on that lonely and familiar quest for The One.
Rebel Virals did something we imagined was impossible: it created a B2B online video for Microsoft that is actually funny -- not because it's sad, but because it's funny.
We're just happy we were alive to see it.
Every once in awhile you come across some viral propaganda that's actually pretty neat, actually. (Consider.)
Hoping to reignite the sleeping flames of The Watchmen comic series fans, Rubber Republic launched a YouTube channel to populate with retro news stories.
Commentary's mostly favourable and views are high: all signs of happy viral life. People seem impatient for more news stories to appear as the public release of The Watchmen draws near. (In theatres March 6, boys and girls.)
We're suckers for an elaborate backstory, so this is some pretty cool shit. Hopefully the film will maintain the same fidelity to the spirit of the original comics.
Find more goodies -- including a retro game, widgets and all the necessary social network tie-ins -- at thenewfrontiersman.net. One of the videos has also been posted below.
- Facebook revises TOS, Twittersphere goes apeshit.
- Wisdom from the front lines. Via.
- Gatorade's new packaging and naming conventions betray desperate need to fit in with the minimalist lifestyle 2.0 crowd. Here's an idea! from reader Elinora: "Make a drink that doesn't taste like vomit!" Come on, Ellie, it's not Gatorade's fault; those are the electrolytes.
- Hardees/Carl's Jr. slips into the Daytona via YouTube.
- "Do we need a new internet?"