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Visit the deliciously dollhousey Coraline website. Enter the house, then click on the picture frame if you want to stitch buttons onto your face. Plenty to choose from, and each set of buttons is coupled with curiously thought-out descriptions. (That's the appeal of Coraline's marketing strategy: in keeping with the handmade motif, everything feels tailored to you, even things that obviously aren't.)
Once done tweaking and zooming your button eyes, download and save; embeds are available for MySpace and Facebook.
We also came across this Coraline Nike Dunks Giveaway offer. Okay, that's some pretty deep product whoring, but oh! we want them, just to have them, just because everything Coraline reeks of tasty dark girlwitch magic.
Guerrilla Comm and Silicon Alley Insider scooped us on this Onion spoof on Sony: its complex, overambitious product line, and utopic rape-your-eyeballs ad strategy.
Imagine all that in a news brief coloured by the profane angst-rage you suffer once you finally get that "motherfucking time vampire"* home. (Oh yeah, language NSFW.)
"Maybe the Onion was inspired by 'BD-Live,' the confusing and ill-advised plan to integrate Blu-ray disc watching with instant messaging," said Alley Insider. And the sad part is, that crazy POS was real.
Two days ago we mentioned Radiohead was donating one of its songs to a homeless shelter. Last night we got the footage.
The song is Videotape from In Rainbows, but the ad itself is called "House of Cards" -- the name of another In Rainbows track. Only the melody is used, adding an urgent tempo to a panning shot of a city, where a number of homes and skyscrapers are composed of cards that slowly begin to plummet.
So, ya know, you're strolling down the beach like one of those idiots with a metal detector - which is just an excuse to ogle sunbathers in bikinis - and suddenly you see a dude decked out in ski wear sliding up the beach. Huh? Then one falls out of the sky and lands on your head. Huh?
Yes. Mammoth Mountain just got closer thanks to the addition of one hour flights from Los Angeles. From bikinis to moguls in one hour flat. Not bad at all.
When was the last time you saw a homeless person? Do you even remember? And if you do remember, you probably just walked right by, right? On behalf of the Weingart Homeless Center, LA-based agency David & Goliath set out to change that all too common behavior among the non-homeless.
The agency, along with photographer Ewan Burns, photographed 12 of the 70,000 homeless people in Los Angelos holding a cardboard sign on which each of them wrote, "Before you turn away, put yourself in my place."
The agency then made life-sized cardboard cut outs with the face removed and placed the cutouts near shopping centers in Beverly Hills and Santa Monica.
Admirable work. Check out the video overview of the project.
The YMCA is the place to be. You'll get a burn, you'll make really awesome platonic friends, and sometimes clowns work out there. Maybe.
An art director at Preston Kelly sent us the above-linked (and below-embedded) spots for YMCA, which under the slogan "Real people. Real fitness" hopes to reel in new members that:
1. Don't look like porn stars and/or Arnold Schwarzenegger in his 20s
2. Don't make sex noises on the treadmill
3. Aren't complete fitness bunnies
The natural result of this checklist of Things That May Potentially Turn You Off are these spots, where two workout buddies partake of YMCA's fitness buffet while saying quirky "real people" things, like "It's like a bear trap. Except it's a people trap. And the people trap's made of bears!"
Here is the part where you relate, because that guy is simple, and yet hilarious -- like you! Don't be ashamed; we're relating too.
To kick off its first season as the NHRA's series title sponsor, Coca-Cola's Full Throttle, with help from Mother New York, has launched a six-spot TV campaign that looks at the sport's history, heroes and that thing that has become known as drag racing. Shot at the Pamona raceway in California by Mother's Linus Karlsson and produced by Greencard Pictures, the spots - in black and white - do the whole Rocky fight prep thing. Except way less Rocky.
Each aspect of the sport is highlighted in that...Tom Cruise/Days of Thunder opening credits way. Except...way, way less Days of Thunder. Except...kinda like Days of Thunder...minus the over-blown self-importance of the eighties.
See all the spots here (1, 2, 3, 4, 5, 6)
A valuable lesson from Cisco: it doesn't matter who you are or what you're selling. Like Hallmark and Disney's made-for-TV movie department, you can turn any holiday to your advantage.
In this case, Cisco takes cheesy expressions of Valentine's Day love and wraps them around its ASR 9000, "the first in a new series of edge routers in nearly a decade" -- and more importantly, the fourth way to say I love you.
The video is presently circulating YouTube with FIVE out of FIVE stars! so far. It's the culmination of a months-long campaign in which pseudo-reporter Ira Pumfkin roamed Cisco's halls in pursuit of a big story. See the blog at Tech Edge Weekly (the link also appears at the end of the vid).
Don't you hate the over-produced, over-styled, ridiculously unrealistic fragrance commercial that insist upon portraying life as if it were based solely upon how you smell? Don't you wish, for once, a Fragrance commercial would do something interesting like...oh...show a cat fight between Natalie Portman and Michelle Williams?
Well now your wish, courtesy of Roman Polanski and Francesco Vezzoli, can come true with this spoof commercial for Greed.
Now we know where all the good commercials were during the Super Bowl. In France! Yes, in France. Though typical in the sense it's all about boy uses best friend to appear heroic for hot girl he wants to take out, this Pepsi Max commercial just oozes Super Bowl idiocy. Oh and we mean good idiocy in this case.
Just one problem. How exactly did that octopus get out of the water so quickly? CLM BBDO created.