Mother's NHRA Campaign Meets 'Days of Thunder.' Except Not

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To kick off its first season as the NHRA's series title sponsor, Coca-Cola's Full Throttle, with help from Mother New York, has launched a six-spot TV campaign that looks at the sport's history, heroes and that thing that has become known as drag racing. Shot at the Pamona raceway in California by Mother's Linus Karlsson and produced by Greencard Pictures, the spots - in black and white - do the whole Rocky fight prep thing. Except way less Rocky.

Each aspect of the sport is highlighted in that...Tom Cruise/Days of Thunder opening credits way. Except...way, way less Days of Thunder. Except...kinda like Days of Thunder...minus the over-blown self-importance of the eighties.

See all the spots here (1, 2, 3, 4, 5, 6)

by Steve Hall    Feb-10-09    
Topic: Campaigns, Commercials, Good



'Because Nothing Says Forever Like Up to 6.4 Terabits per Second.'

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A valuable lesson from Cisco: it doesn't matter who you are or what you're selling. Like Hallmark and Disney's made-for-TV movie department, you can turn any holiday to your advantage.

In this case, Cisco takes cheesy expressions of Valentine's Day love and wraps them around its ASR 9000, "the first in a new series of edge routers in nearly a decade" -- and more importantly, the fourth way to say I love you.

The video is presently circulating YouTube with FIVE out of FIVE stars! so far. It's the culmination of a months-long campaign in which pseudo-reporter Ira Pumfkin roamed Cisco's halls in pursuit of a big story. See the blog at Tech Edge Weekly (the link also appears at the end of the vid).

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by Angela Natividad    Feb-10-09    
Topic: Brands, Campaigns, Good, Guerilla, Online, Social



Michelle Williams and Natalie Portman Catfight For Greed Perfume

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Don't you hate the over-produced, over-styled, ridiculously unrealistic fragrance commercial that insist upon portraying life as if it were based solely upon how you smell? Don't you wish, for once, a Fragrance commercial would do something interesting like...oh...show a cat fight between Natalie Portman and Michelle Williams?

Well now your wish, courtesy of Roman Polanski and Francesco Vezzoli, can come true with this spoof commercial for Greed.

by Steve Hall    Feb- 9-09    
Topic: Celebrity, Commercials, Good, Spoofs



The French Make Super Bowl Ad

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Now we know where all the good commercials were during the Super Bowl. In France! Yes, in France. Though typical in the sense it's all about boy uses best friend to appear heroic for hot girl he wants to take out, this Pepsi Max commercial just oozes Super Bowl idiocy. Oh and we mean good idiocy in this case.

Just one problem. How exactly did that octopus get out of the water so quickly? CLM BBDO created.

by Steve Hall    Feb- 9-09    
Topic: Commercials, Good, Strange, Super Bowl 2009



LA Ad Geek Expresses Love For AdWeek Ad Greek

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Step aside Obama Girl. You've been outdone. While we will never forget your undying love for Adrants and Steve Hall, we simply have to elevate Ignited Art Director Thad Papadakis to a higher status of obsessive devotion for the Valentine's Day love song he created for AdWeek journalist Eleftheria Parpis.

Instant press! Sweet.

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by Steve Hall    Feb- 8-09    
Topic: Good, Opinion, Strange, Video



Healthcare Provider Offers Help to Those Injured In Super Bowl Ads

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Now this is good. Massachusetts health insurer Fallon Community Health Plan took advantage of Super Bowl advertising "violence" using it to hype their health coverage. With simple type on a white background, Newburyport agency Mechanica recounts the 14 commercials and 31 people who, after their appearance in a super Bowl commercial, may need to see a doctor. The ad concludes with "We just hope they all have good health coverage."

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by Steve Hall    Feb- 7-09    
Topic: Commercials, Good, Super Bowl 2009



Child Abuse Is Funny. Oh Wait...No It Isn't

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Now here's a marketing approach to child abuse you don't see very often. One part wedding reception. One part comedy routine. And one part awkward. The tagline, "If only it was this easy to get over child abuse" pays it off. While some might take offense to this approach, at least they only used humor for the first half of the spot after which they returned to the usual, somber message delivery you expect to see in this type of commercial.

Whybin\TBWA Sydney created the work for Adults Surviving Child Abuse.

by Steve Hall    Feb- 6-09    
Topic: Campaigns, Cause, Good



Wellington Zoo Offers Climactic Valentine's Day

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Unless you want the rest of your co-workers to think your having a bit of afternoon delight in your cubicle, you might want to turn the volume down or wear earphones before viewing this climactic commercial from Wellington Zoo courtesy of Saatchi & Saatchi.

The blissful exuberance is all to promote Valentine's Day at the zoo which has put together a 17-plus night out including gourmet treats, a live band and, of course the animals. There's no word on whether or not the animals will "perform" during the festivities.

by Steve Hall    Feb- 5-09    
Topic: Commercials, Good, Racy, Video



'June Cleaver seeks Ward for her Beaver.'

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You haven't had Valentine's Day until you've trawled this year's array of hawt Red Tettemer singles. After picking one you like, open up Outlook and reel that booty in. RT doesn't even charge a contact fee.

Don't email the two-for-one special though; he's ours.

by Angela Natividad    Feb- 5-09    
Topic: Agencies, Good, Online



Guard Your Loins! This Video Will Gay You

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Responding to political insinuations that homosexuals "effectively advertise, glamorise and recruit people" to their lifestyle, a handful of creatives used their downtime to develop a tongue-in-cheek recruitment campaign for la vie en gay.

"The Gay Alphabet" is all Sesame Street-inspired eightiesness, cheerfully ticking down an alphabetical list of all the things that WILL MAKE YOU GAY. So yeah, that one time you went out in chaps and confessed to loving Kylie Minogue to a dude who later grabbed your ass? That marked your fall into Sodom -- and one day you will learn to love it.

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