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Barclay Turns Water Slide Commercial Into Contest

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So there was the Barclaycard slide commercial, remember? It's the one where a guy the office strips down to his underwear andhttp://www.youtube.com/user/Barclaycardcreate commutes home in a giant water slide. And, because it's a commercial hyping Barclay's slideless card, the dude buys a lot of stuff on the way home just buy holding his card near the scanner.

And, yes, it would have been funnier it it had been Donny Deutsch going down the slide in that Speedo. OK, maybe not but it would have fun to watch. OK, maybe not. It would have been repulsive and made us vomit so thank you, Barclay for using some anonymous dude.

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by Steve Hall    Feb- 3-09    
Topic: Consumer Created, Good, Promotions

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The French Want Their Whoppers Back.

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And that's cool, because Grease called and wants its moves back. (Better give up the leather jackets, too.) Hostage swap, anybody?

Helpful cultural sidenote: that guy with the big white stuff around his head is not an angry mashed potato. It is God.

"Back in France," produced by Clipit and directed by Cedric Dubourg, is a sugary protest against Burger King's mid-'90s departure from French soil -- a tribute to how we've managed to enrich the developed world (and are working on the pending one) with our seductive meat patties. Also, it was short-listed at last year's Festival de Meribel. (BK, what do you really need Crispin for?)

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by Angela Natividad    Feb- 3-09    
Topic: Consumer Created, Good, Online, Trends and Culture, Video

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SoBe Unleashes Its 3D Lizard Lake Commercial

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SoBe has released the 3D version of it's Lizard Lake Super Bowl commercial. If you have your 3D glasses, check the commercial out here.

by Steve Hall    Jan-30-09    
Topic: Commercials, Good, Super Bowl 2009

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Anheiser-Busch Will Do OK During Super Bowl

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Budweiser has released previews of the five commercial it will debut during the Super Bowl tomorrow. In a departure from the past, most (three) of the commercials feature the Clydesdales which, in my opinion, rarely disappoint. In fact, one of the spots, Clydesdales Circus is likely to bring a tear to the eye. Perhaps not the downpour the post-9/11 Clysdesdales commercial did but this one looks like it will be sweet.

Other spots will feature Conan O'Brien doing that Japander thing where he gets convinced he shouldn't worry about anyone seeing his ad becasue it will only air in Sweden and a brainstorming session which involves a radical solution to cutting the budget: don't serve Bud Light at every meeting.

They all show promise. Anheuser-Busch usually does fairly well during the game in terms of commercial likability and this year will likely be the same.

by Steve Hall    Jan-30-09    
Topic: Brands, Commercials, Good, Super Bowl 2009

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Erotic Threesome Turns Us On to Calvin Klein Jeans

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Not since the eighties when Brooke Shields cooed seductively into the camera have we seen a television commercial (partial nudity) for Calvin Klein Jeans. With the release of a new menage-a-trois themed commercial featuring models Natasha Poly, Anna Selezneva andAnna Jagodzinska, the once racy Shields commercial will now be filed under "tame and innocent."

The commercial, shot by Steven Meisel, will air in Europe while an edited version will air in the U.S. The unedited version run on the Calvin Klein Jeans website.

Along with the television spot, the campaign will be supported by magazine, billboards and LED boards.

by Steve Hall    Jan-30-09    
Topic: Brands, Commercials, Good, Racy

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Sky Arts, ENO Court Opera-Goers of Tomorrow

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Hoping to win new ears for high culture, the English National Opera and Sky Arts enlisted three well-known directors to jazz up some arias.

See all three clips. Kinda sucks that Baz Lurmann wasn't invited, given that he's tried interpreting La Boheme before, but everybody's probably still pissed at him over Australia.

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by Angela Natividad    Jan-30-09    
Topic: Campaigns, Celebrity, Good, Online, Promotions, Television

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Mammoth Mountain Embraces the White Space

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Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain's ... mammoth nature under two-word tagline "Play Big."

The creative is as brusque -- a lot like DDB's "Think Small" ad for VW, but not as wordy, and the concept's reversed: it's not the microscopic object Mammoth's selling you; it's the empty space around it.

See snowplow, see house (at left). All that open space? That's supposed to be the mountain. Same idea with the billboard Steve reviewed here.

by Angela Natividad    Jan-30-09    
Topic: Brands, Campaigns, Good, Magazine, Outdoor

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A Girl. A Guy. A Horse. A Boat. A Whip. A Chain. Yea, It's Diesel

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The girl is hot. The guy is not. Shades of Twin Peaks. A nod to Planet of the Apes. A hint of S&M. A dash of whack. A little sex and some quivering legs.

Yes, it's a weird-ass Diesel commercial that looks like a scene out of Lost Highway.

Thanks, Bill, for distracting us from other unfortunate matters, today.

by Steve Hall    Jan-29-09    
Topic: Commercials, Good, Strange

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House of Cards Demonstrates Lexus ES Smoothness

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We're fond of commercials that involve the display of people's skills such as the Mentos/Diet Coke geysers, the Nissan Rogue ad where the guy drives the car through New York while managing to successfully move that ball through the maze game and...a guy who can build a cardstack with 108,864 cards to demonstrate the smoothness of a Lexus ES.

Bryan Berg took 18 days to build his masterpiece only to have it come crashing down for the finale of the commercial. Cruel? Brilliant? Both?

by Steve Hall    Jan-29-09    
Topic: Commercials, Good

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adidas originals Mark High Stakes in Hold 'Em

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Kevin Garnett and Young Jeezy place bets with the reckless abandon of toddlers with Lincoln Logs in "Poker Game."

The stakes are high from moment one, but we couldn't help smiling when Jeezy sprinkles the pot in chips and goes, "S'nothing. I got basketball money too." Rich black people! Always so quotable.

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by Angela Natividad    Jan-28-09    
Topic: Brands, Campaigns, Celebrity, Good, Online

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