Mammoth Mountain Embraces the White Space

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Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain's ... mammoth nature under two-word tagline "Play Big."

The creative is as brusque -- a lot like DDB's "Think Small" ad for VW, but not as wordy, and the concept's reversed: it's not the microscopic object Mammoth's selling you; it's the empty space around it.

See snowplow, see house (at left). All that open space? That's supposed to be the mountain. Same idea with the billboard Steve reviewed here.

by Angela Natividad    Jan-30-09    
Topic: Brands, Campaigns, Good, Magazine, Outdoor



A Girl. A Guy. A Horse. A Boat. A Whip. A Chain. Yea, It's Diesel

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The girl is hot. The guy is not. Shades of Twin Peaks. A nod to Planet of the Apes. A hint of S&M. A dash of whack. A little sex and some quivering legs.

Yes, it's a weird-ass Diesel commercial that looks like a scene out of Lost Highway.

Thanks, Bill, for distracting us from other unfortunate matters, today.

by Steve Hall    Jan-29-09    
Topic: Commercials, Good, Strange



House of Cards Demonstrates Lexus ES Smoothness

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We're fond of commercials that involve the display of people's skills such as the Mentos/Diet Coke geysers, the Nissan Rogue ad where the guy drives the car through New York while managing to successfully move that ball through the maze game and...a guy who can build a cardstack with 108,864 cards to demonstrate the smoothness of a Lexus ES.

Bryan Berg took 18 days to build his masterpiece only to have it come crashing down for the finale of the commercial. Cruel? Brilliant? Both?

by Steve Hall    Jan-29-09    
Topic: Commercials, Good



adidas originals Mark High Stakes in Hold 'Em

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Kevin Garnett and Young Jeezy place bets with the reckless abandon of toddlers with Lincoln Logs in "Poker Game."

The stakes are high from moment one, but we couldn't help smiling when Jeezy sprinkles the pot in chips and goes, "S'nothing. I got basketball money too." Rich black people! Always so quotable.

more »

by Angela Natividad    Jan-28-09    
Topic: Brands, Campaigns, Celebrity, Good, Online



Chewing Gum Delivers Powerful Safe Sex Message

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Watching this commercial in which a piece of chewed gum slowly passes from one person to another while a soothing voice over talks about being a people person who likes all types of people and who takes everyone as the are without judgment leads one in several directions befoe it delivers its message.

Is it an ethereal ad for chewing gum? Some kind of world peace message from some cause group?An environmental message? A dating service?

Of course the title of the ad, MTV Staying Alive, pretty much eliminates those options but it still doesn't totally set you up for the fact its an AIDS awareness message. Which is a good thing because this ad sort of enraptures you and ties itself beautifully to its ultimate message.

The ad was created by Lowe MENA Dubai

by Steve Hall    Jan-28-09    
Topic: Cause, Commercials, Good



Four Guys And A Car Wash

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Oh you know you've always wanted to do this. And we're sure some of you have done it. What are we talking about?

Car wash + convertible + top down = Mini Cabrio commercial.

Yes, you read that right. Four guys hopped into a Mini Cabrio and went through a car wash with the top down. And filmed it, of course.

It's all part of a new campaign to promote the launch of the vehicle in February. We like the effort.

by Steve Hall    Jan-27-09    
Topic: Good, Guerilla, Video



Saxsofunny Weds Sensory Delight to Your Average Print Ad

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Brazilian sound production firm Saxsofunny's launched a print, outdoor and TV-based campaign that gives you something to play with. Under the slogan "Every image has a sound," the ad at left takes advantage of the human compulsion to pop air bubbles for that satisfying mini-'splosion.

We likesy-likesy. Other prints here, as well as a TV spot that ties 'em all together.

more »

by Angela Natividad    Jan-27-09    
Topic: Brands, Campaigns, Commercials, Good, Magazine, Poster, Television



'Kinda Sutra' Exploits Reproductive Trial-and-Error

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This isn't actually an ad, but oh, it's cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.

With help from Stardust Studios, director Jessica Yu of Nonfiction Unlimited produced "The Kinda Sutra" as an entry to Sundance's Documentary Shorts section. In it, a handful of brave adults admit how they were told babies were made.

"My mom taught me that when dad fell asleep, his seeds would float in the air and if one of them landed on mom, she would have a baby."

Classic.

more »

by Angela Natividad    Jan-26-09    
Topic: Good, Online, Specialty, Trends and Culture, Video



Techno Dancing Eyebrows Sell Cadbury Chocolate Bar

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We're always looking for something different in the advertising business. Something that's just a little off the beaten path. Something that's quirky but not overly far fetched. Something that makes you want to watch the commercial. And something that makes you smile.

We think we've found that in Cadbury's Eyebrow Dance; a commercial in which two kids coordinate their eyebrow movements with some techno. Hmm. Brings back memories of Freakazoid

by Steve Hall    Jan-23-09    
Topic: Commercials, Creative Commentary, Good



President Bush Helps Veet Say Goodbye To a Different Kind of Bush

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Body grooming company Veet, like everyone else, is taking advantage of President Bush leaving office with a cheeky newspaper ad which read, "Goodbye Bush." Simple. Effective. And, as they'd say over there, "spot on" strategy.

by Steve Hall    Jan-23-09    
Topic: Good, Newspaper, Strange








Stanton Optical


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