'Just 1' Square of Toilet Paper, and Lots and Lots of Twitter News

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- Ketchum's FedEx faux-pas. "True confessions" probably don't belong on Twitter. Particularly if you're a Veep trying to seal a deal.

- Various types of Twitter birds complete with cheesy-but-empowering! traits of eagles.

- If you cannot heat the Healthy Choice mixers, you don't deserve to.

- "Where balloons go to die."

- A goal worth texting for.

- Twitter as Hudson crash citizen journalist.

- A yarn worth remembering: Lotus claims you can successfully swab your sunshine with "Just 1" square of super-strong TP. Uh-huh.

by Angela Natividad    Jan-16-09    
Topic: Bad, Brands, Commercials, Good, Online, Television



Nivea Brings Tanning Oil to Church

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"The sun goes wherever you go" Nivea says -- not too loudly, either -- in "Church," a tanning oil ad.

No need for sunkissed girls or an exaggerated product demo; a festive beach towel, draped over a skeletal pew in a sunless gray church, does the job fine. It's even a little wity: all that hallowed sobriety, broken by beach gear.

Good stuff by TBWA/Frederick, Chile.

by Angela Natividad    Jan-14-09    
Topic: Brands, Campaigns, Good, Magazine, Poster



For Every Woman with a Walk-In Closet, a Man Out There Needs a Big-Ass Fridge

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You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death.

Rarely is a walk-in fridge an appealing thing.

But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass.

After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine.

Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither.

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Saks Arms New Ads with Soviet Kitsch

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Sensing a recession isn't exactly an enabler for Jimmy Choos and Prada handbags, Saks Fifth Avenue takes on the marketing style of Communism ... and Stolichnaya.

The high-end department store tapped Shepard Fairey, architect of the familiar Obama Hope poster, to infuse worker's morale into its Spring 2009 "Want It!" campaign.

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Good, Magazine, Packaging, Poster



Sofia Coppola Lends Camera Eye to Miss Dior Cherie

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As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser.

We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance.

Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5.

See prints here.

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by Angela Natividad    Jan-12-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Good, Television



Become a Mastermind in Advertising.

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Ontario College of Art & Design puts Masterminds on the pedestal in this complex formula composed of the Executive Masters of Design in Advertising.

"Learn what it takes to be one of the greats."

Look closely and see if you can find Bogusky, Gondry and Mary Wells. There's also the Google guys, Mark Zuckerberg, Steve Jobs, Warren Buffett, and ... wait a sec ... is that Herbert Krabel of Guerrilla Comm?

Fame, manifested in the subtlest of ways.

Ready to rock the school house? Check out Ontario College of Art & Design's ad man grad school curriculum.

by Angela Natividad    Jan-12-09    
Topic: Good, Magazine, Online



Canada's Family Literacy Day Gets Big Media Push

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ABC Canada and Honda have teamed to promote Family Literacy Day on January 27, 2009, an annual event which encourages families to read and learn together. Toronto-based zig created the marketing materials for the event this year, including children's activity books for libraries and schools, event planning guides for Honda dealerships, radio spots, posters, billboards, print ads and ambient advertising.

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by Steve Hall    Jan- 9-09    
Topic: Campaigns, Cause, Good



Helicopter Douses Pool Party Fire With Hot Guys

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This is nowhere near as good as the first ad Netherlands travel company X-Travel did in which a not so un-lifelike plane crash occurred right in front of a beach before the joke was revealed; X-Travel is a travel agency for frat boys and their bikinied girlfriends.

The reveal is no different in this second spot but the lead up in which a helicopter "inadvertently" scoops up two guys with a forest fire water bag just isn't the same a a plane crash. Nor has it garnered anywhere near the 2 million plus views the original saw.

But hey, it's a pool party and who doesn't love a pool party?

by Steve Hall    Jan- 8-09    
Topic: Good, Racy, Video



Geico's Kash Still Watching

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The Martin agency has added two new spots to the Geico Kash campaign. That's the campaign in which the creepy looking stack of money with eyeballs appears seemingly to indicate the money one could have saved had one been a Geico customer.

The interesting thing about these spots is that they are so random. In one, a roofer tells another roofer he's being scoped out, one assumes, by a girl. As it turns out, it's just that creepy stack of Geico money. In another, a man stops to ask a guy working on a fence for directions. After a longish pause in which the guy in the car considers how the hell he's going to get where he's going, he notices the Geico stack of money. Fence guy looks and says, "Poor fella. He must have following your for miles. Looks tired."

Cue mid-eighties dance tune Somebody's Watching Me.

by Steve Hall    Jan- 8-09    
Topic: Brands, Campaigns, Good, Strange



Digital Neighborhood Comes to the Aid of Abused Woman

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If you ever thought for one minute social media is just another stupid new trend dreamt up by a bunch of buzzword-happy people who do nothing but "consult" and hang out on Twitter espousing bite sized chunks of wisdom in 140 characters, you seriously need to re-adjust your thinking.

Take David Armano. He lives in Chicago. He works in the advertising business. He publishes a blog. He's active on Twitter. But this isn't about him. It's about a woman named Daniela who left her husband because she was abused and how a community came to her aid.

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by Steve Hall    Jan- 7-09    
Topic: Good, Opinion, Social








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