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As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser.
We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance.
Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5.
See prints here.
Ontario College of Art & Design puts Masterminds on the pedestal in this complex formula composed of the Executive Masters of Design in Advertising.
"Learn what it takes to be one of the greats."
Look closely and see if you can find Bogusky, Gondry and Mary Wells. There's also the Google guys, Mark Zuckerberg, Steve Jobs, Warren Buffett, and ... wait a sec ... is that Herbert Krabel of Guerrilla Comm?
Fame, manifested in the subtlest of ways.
Ready to rock the school house? Check out Ontario College of Art & Design's ad man grad school curriculum.
ABC Canada and Honda have teamed to promote Family Literacy Day on January 27, 2009, an annual event which encourages families to read and learn together. Toronto-based zig created the marketing materials for the event this year, including children's activity books for libraries and schools, event planning guides for Honda dealerships, radio spots, posters, billboards, print ads and ambient advertising.
This is nowhere near as good as the first ad Netherlands travel company X-Travel did in which a not so un-lifelike plane crash occurred right in front of a beach before the joke was revealed; X-Travel is a travel agency for frat boys and their bikinied girlfriends.
The reveal is no different in this second spot but the lead up in which a helicopter "inadvertently" scoops up two guys with a forest fire water bag just isn't the same a a plane crash. Nor has it garnered anywhere near the 2 million plus views the original saw.
But hey, it's a pool party and who doesn't love a pool party?
The Martin agency has added two new spots to the Geico Kash campaign. That's the campaign in which the creepy looking stack of money with eyeballs appears seemingly to indicate the money one could have saved had one been a Geico customer.
The interesting thing about these spots is that they are so random. In one, a roofer tells another roofer he's being scoped out, one assumes, by a girl. As it turns out, it's just that creepy stack of Geico money. In another, a man stops to ask a guy working on a fence for directions. After a longish pause in which the guy in the car considers how the hell he's going to get where he's going, he notices the Geico stack of money. Fence guy looks and says, "Poor fella. He must have following your for miles. Looks tired."
Cue mid-eighties dance tune Somebody's Watching Me.
If you ever thought for one minute social media is just another stupid new trend dreamt up by a bunch of buzzword-happy people who do nothing but "consult" and hang out on Twitter espousing bite sized chunks of wisdom in 140 characters, you seriously need to re-adjust your thinking.
Take David Armano. He lives in Chicago. He works in the advertising business. He publishes a blog. He's active on Twitter. But this isn't about him. It's about a woman named Daniela who left her husband because she was abused and how a community came to her aid.
Dear Chuck McBride,
Assuming you had a hand in its creation, we just watched your Cow Gives Birth to a Guy commercial in which, yes, a cow gives birth to a guy...wearing Ray-Bans and we're, well, disgusted. No wait, freaked out. No wait, astonished. No wait, horrified. No wait, laughing out loud. No wait, what? We have no idea.
Fake sunglass tossing videos are one thing. This thing falls into an entirley different category. OMFG, we're calling the SPCA. Or is it PETA? Or is it NICFA? NDFA? ADA? DFA?
Surely someone's gonna have a problem with a 6'2" guy getting extricated from a mommy cow! Oh wait, that's it. The manure storm is about to hit! Mommy Cow Bloggers are gonna be all over your ass about this one!
So what happens when an illustrator and an extreme sports athlete get together? Strange snow swimming creatures are created which morph like the proverbial fish that emerged from the sea and grew legs.
In this new Martin Agency-created, Superfad-produced, Pierce Gibson-illustrated commercial for ESPN's Winter X Games "live-action, 3D, illustration, and stop-motion ... track the evolution of a trick from its inception in the snow to its thrilling culmination on the course."
Seriously, anything can be a sport these days.
Grapes soy beans. Highlighters. Yellow stickies. Paper clips. Elastic bands. Strawberries. Push pins. What would you create if you had all these items and kick ass animation skills? A soy Joy commercial, of course.
In the commercial,
grapes soy beans (hey, who knew they were green before they are cooked?) and strawberries do battle with jelly beans. Sadly, the sugar rush-fueled jelly beans lose the battle because all natural Soy Joy outlasts the sugar rush.
Created by RPA, the spot was animated by Brand New School.
While advertising-fueled website page takeovers are nothing new, they don't usually integrate quite so intricately as this one does for the Ford F-150 on the new ESPN site. Check the takeover out here.