So what happens when an illustrator and an extreme sports athlete get together? Strange snow swimming creatures are created which morph like the proverbial fish that emerged from the sea and grew legs.
In this new Martin Agency-created, Superfad-produced, Pierce Gibson-illustrated commercial for ESPN's Winter X Games "live-action, 3D, illustration, and stop-motion ... track the evolution of a trick from its inception in the snow to its thrilling culmination on the course."
Seriously, anything can be a sport these days.
Grapes soy beans. Highlighters. Yellow stickies. Paper clips. Elastic bands. Strawberries. Push pins. What would you create if you had all these items and kick ass animation skills? A soy Joy commercial, of course.
In the commercial,
grapes soy beans (hey, who knew they were green before they are cooked?) and strawberries do battle with jelly beans. Sadly, the sugar rush-fueled jelly beans lose the battle because all natural Soy Joy outlasts the sugar rush.
Created by RPA, the spot was animated by Brand New School.
While advertising-fueled website page takeovers are nothing new, they don't usually integrate quite so intricately as this one does for the Ford F-150 on the new ESPN site. Check the takeover out here.
One Chicago-based furniture store is happy to admit it sells more seats than Governor Blagojevich -- and at a better rate, to boot.
High-la-rious. But oh, does it beat Virgin Mobile's technicolor spin on Spitzer?
Nothing makes a woman scream more than a well-stocked walk in closet. All those shoes in perfect alignment. All those jewels perfectly displayed. All those clothes perfectly hung.
And if that premise is played out in a Heineken commercial, the guys would be just as excited. Except it would have nothing to do with shoes, jewelry or clothes.
Were we to honor an advertising agency for creating the best holiday card of 2008, that distinction would go to Cleveland-based agency Brokaw which we once described as a place which "just drips with wit."
In a nod to the toilet bowl in which the advertising industry now swims, Brokaw created a "holiday card" that's reflective of the harsh economic climate but, at the same time, offers up a ray of hope replete with a wink and a smirk.
While three pieces of popcorn aren't going to solve the industry's woes, we applaud Brokaw's positive spirit and "cost-effective" creativity.
With help from production firm Dictionary Films, Leo Burnett launched a TV spot for "Food Shouldn't Be a Luxury," an effort to encourage locals to donate supplies to the Greater Chicago Food Depository.
The ad's put together like a generic perfume ad, with occasional flashes of a boiling pot and some random pasta fondling. We seriously winced when the model sexily purred "Spaghetti" in her fake Kate Moss-for-Eternity voice, but it got the point across: Okay, okay! Food shouldn't be a luxury.
Make a donation or volunteer time at Every1Can.org. Unlike the prints (see first link), the spot doesn't invite users to text donations over. Not sure if that means the texting thing didn't pan out, or if Leo Burnett just doesn't think people keep phones nearby while watching TV.
- Top 10 virals of '08, courtesy of the guys that brought you this.
- Digitas Health donates to charity for the holidays, as does RAZ PR (which told us via paper card). Meanwhile, comScore pledges trees.
- "Unprecedented economic waters" (nice euphemism!) means no FedEx retardation during '09's Super Bowl. One less thing to look forward to. Honestly, anything involving Burt Reynolds makes us happier people.
- Remember that crazy/beautiful, semi-schizophrenic media orgy titled Game, Game, Game and Again Game? The sequel is called I Made This. You Play This. We Are Enemies. Creator Jason Nelson promises "More strange hand drawn creatures, with screen shot anchored levels and all the poetic bits known." And then we kissed him.
- Crowdsourcing horror.
- Beancasting Steve and Bill. Among other things, they talk online video marketing, Pepsi suicide ads and diversity (lack of?) in the industry.
- Learn to shred with CP+B. "But yeah, the biggest thing people will go after is Alex giving lessons on how to play Extreme's More Than Words." Sounds like a winner to me.
Instead of sending over a typical holiday card, Mortar went the extra mile and sent us a Holiday Recession Kit.
It is amazingly practical.
Tools for survival include Top Ramen ("It got you through college, it'll get you through this"), a Magic 8-Ball, a Spork ("Perfect for Top Ramen, or digging your way out of prison. Or defending yourself in prison"), matches, edible packing material, and a wee bottle of VooDoo Spiced Rum, which is pretty self-explanatory.
All it's missing is a single cigarette and some rope.
Here's an inventive online (and offline) creative implementation to promote heating device maker Gaz Metro. On the internet, the text surrounding Gaz Metro banners turns red when it the mouse is rolled over.
Offline in newspaper, ads at the bottom of the page were integrated with editorial so that text, as it was online, is altered to, in one case, turn red and, in another, blur as if heat were rising from the banner.
The agency, Touche PHD, tells us the altered text in the newspapers was part of the actual editorial rather than it being either a fake story or greeked.