Ad Banner Catches Text on Fire

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Here's an inventive online (and offline) creative implementation to promote heating device maker Gaz Metro. On the internet, the text surrounding Gaz Metro banners turns red when it the mouse is rolled over.

Offline in newspaper, ads at the bottom of the page were integrated with editorial so that text, as it was online, is altered to, in one case, turn red and, in another, blur as if heat were rising from the banner.

The agency, Touche PHD, tells us the altered text in the newspapers was part of the actual editorial rather than it being either a fake story or greeked.

by Steve Hall    Dec-19-08    
Topic: Good, Newspaper, Online



PG Tips Monkey Dons Queenly Drag, Gives Christmas Speech

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...while trashed! "Mmm, tasty pies." That naughty knitted-sock simian.

The work -- which precedes a full-length ad that debuts on Christmas day -- riffs off the speeches Queen Elizabeth occasionally gives via YouTube, but we swear the script flubs were inspired by these orgamsumumic outtakes for this Lavalife ad. ("Orgamsums? Orgasmums.") By AKQA and Cake.

When last we saw the PG Tips monkey, he invited us back to his place "for a cuppa."

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by Angela Natividad    Dec-18-08    
Topic: Brands, Campaigns, Good, Online, Trends and Culture, Video



Popping the Question Made Easy

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Amsterdam's Black Magic Marker has made it really, really easy for a guy to ask a girl one of the most important question he will ever ask in his life. With all the pomp and schmaltz of a Hallmark card, reminders of trips to Italy, that love can conquer anything, that new paths in life can be traveled together, no longer will guys have to fret over the most important question in life and how to insure they get the proper answer.

by Steve Hall    Dec-18-08    
Topic: Good, Online



Alabama Gets a Workout from 'Biggest Loser' Roger Shultz

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Scale Back Alabama is a yearly campaign to encourage state inhabitants to shake off some love handles. Those that register for the program, which is free, are encouraged to lose 10 pounds in 10 weeks -- which isn't improbable to do in a healthy way, provided you have resources and encouragement.

This year, Alabamans are getting a little help from Roger Shultz, a finalist from The Biggest Loser. To promote the effort, Luckie Underground -- the basement-confined baby brother of Luckie & Co. -- launched "Gettin' in Shape," a playful PSA with its own YouTube channel.

Witness while a very large dude dressed like the Heart of Dixie pumps iron and selects fruit with conviction, all under the peppy direction of Shultz.

See that victory dance at the top of the library steps? That could be you, my friend.

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by Angela Natividad    Dec-17-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Online, Television



DZ Nuts Turned David Zabriskie's Tights into Freedomware.

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Cyclists have it hard down under. All those hours pushing pedals literally chafes balls, which is funny from a distance but sobering enough that the condition requires an anti-irritant, aptly called "chamois cream."

To contribute to the well-being of fellow bikers, pro cyclist David Zabriskie developed a cream called DZ Nuts -- pronounced "deez nuts," a colloquial expression defined as "The large, sweaty, hairy dangling spheres of man-hood containing future illegitimate seeds that swing violently in the wind when slapped."

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Walmart Delivers Christmas Glee

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If only every house was this nice and every kid this cute. Wait, what? this is advertising. Of course every house is perfect and every kid a cutie. Especially if it's...a Walmart commercial? Hmm...maybe it's because everything at Walmart is so cheap everyone can actually afford to have a nice house.

The cute kids? Not sure Walmart has much control the cuteness of its customer's offspring. That power comes from, yes, an ad agency...where all kids are cute and perfect and where every slice of life tastes perfect.

Created by The Martin Agency, the spot, Christmas Morning, is airing this week. And for even more of the perfect life, check out the Stock Up on Joy, a microsite the agency created for Walmart and Coke.

Life. Is. Perfect.

by Steve Hall    Dec-17-08    
Topic: Brands, Commercials, Good, Online, Video



Canon Rebel Snaps Destiny.

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"Photography is a journey. How will you remember the trip?"

Posing the question for its Rebel XSi, Canon aired a nostalgic spot where a mother records her son's frame-by-frame transition from boy to pro football player.

A perfect choice of music turned the memories of strangers into something more intimate. We were moved -- and plenty more engaged than with those Dolce spots.

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by Angela Natividad    Dec-17-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Mac is Thankful for PC. He's Just That Kinda Guy.

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Last year Apple charmed us with an unexpected Mac vs. PC holiday ad, produced in the style of season's classics like Rudolph the Red-Nosed Reindeer.

The animated Mac and PC characters return in "Tree Trimming" and "I Can Do Anything," two spots guaranteed to make your pupils dilate to at least twice their natural size.

With low-key cheer (and not-so-nice intentions), each reminds us how feeble (but adorably!) petty PC is, and how Mac just can't help being awesome, chill and warm-hearted.

Even the bunnies know it.

more »

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Dare Ice Coffee Lessens Blow of 'The Coffee Moment'

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So guys, when your girlfriend stops, gives you a serious look and asks, "Hey babe, can we grab a coffee?", does your mind race with fear over the horror you are about to experience? Because, inevitably, these "coffee moments" are never about discussing the weather.

In this commercial for Dare Ice Coffee, that question sets off a terrifying onslaught of imagined outcomes in the mind of a guy whose girlfriend just asked him that very question.

His solution? Have a Dare Ice Coffee instead. While it's not clear how a bottled ice coffee would change the "coffee moment," the metaphor expressed in the tagline, "The coffee moment without the moment," does relieve a bit of stress if only for a few seconds.

by Steve Hall    Dec-16-08    
Topic: Commercials, Good



Out of Work Animation Seeks Employment

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This Christmas card from Manchester-based AHD imaging in which an out of work computer-generated character, AHD168, finds itself homeless and destitute strikes a cord. With this one video, AHD has accomplished two things; it's wished everyone a Happy Christmas and it's looking for work, something a lot of companies are doing these days.

So come on, help out an unemployed animation (company).

by Steve Hall    Dec-15-08    
Topic: Agencies, Good, Video










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