The power of the female breast has been called into action again. This time for Belgian breastfeeding shop Boobs and Burps. In the video, called Happy Boobs, we see several woman flexing their boobs to the tune of a cutesey song about children.
And that's all there is.
There's a lot of ways to sell a CD but we happen to like this way the best. The infomercial. With Vince. Did you know a CD can slice, dice serve as a coaster? You can also put it on your hoes. And yea, that is spelled correctly.
Along the lines of the spinning model who flails blood all over the audience as she catwalks down the runway comes this not so new anti-fur commercial from the International Anti-Fur Coalition. Created by Lowe Bull in South Africa, the ad has three women eating lunch together. One of the women gets a phone call and, as she digs through her purse for her phone, she pulls out the internal organs of the animal that was killed to make her fur purse.
It's a nice take on how oblivious some of us can be to the effect we have on other living creatures. It closes nicely with the tagline, "If only everyone could see the real cost of fur."
Jesus. It's like we just stepped back to 1999 when at Leo Burnett Technology Group we pumped out campaign after campaign touting the equity-building properties of a strong brand presence based on the four pillars of an account planner's wet dream: Vision, Mission, Essence and Position. Architecting the brand as it were.
It all usually netted in some self-important puffery akin to this new tagline from Esurance, "People when you want them. Technology when you don't." Sounds like a Peoplesoft tagline. Anyone remember them?
Anyway, the new campiagn is a play on technology versus people. There's a time for technology and there's a time for people. 1990's tagline aside, the campaign does a pretty good job illustrating that separation.
You can see it all here.
From the Partnership or a Drug-Free America comes this Vigilante-created anti-drug TV campaign for the group's Above the Influence effort. It's aimed at African America teens and we think it hits the mark perfectly. Coming at the issue from three different angles, the campaign addresses typical teen truisms.
From the classic "where was your brain when you did this" to the "I'm the hippest kid in school because I lead and never follow" to "making the right decision begets positive reward," the campaign succeeds by finding multiple entry points that allow the campaign to appeal to differing mindsets.
AdFreak has the the spots here, here and here.
Crispin Porter + Bogusky is out with a great new PSA which features Alex Bogusky breaking down all the crap surrounding global warming and simplifying it into easy to understand terms. In this two minute video, Bogusky likens "global warming" to pollution and the famed crying Indian ad that addressed that problem back in the sixties and seventies.
The simple message was and is "pollution is bad, clean is good." He argues it should be the same with the global warming issue. Carbon in the air is bad. Less of it is good. Focus on the problem. Solve the problem. And leave the scientific and political blather out of the room.
Kudos to Bogusky for delivering a clear and concise message that makes it much easier for people to understand what it is they should do without extended and pointless debate.
Just pick up the box.
This is beyond awesome! A new short film asks if you don't agree with gay lifestyle, why would you then support prop8 and spare them from a life of wedded misery?
This interesting piece of reverse logic, Devin & Glenn, stars Justin Long and Mike White as a gay couple. Directed by Furlined team Will Speck and Josh Gordon, the 3:30 video also features Tom Arnold and Nora Dunn.
Leo Burnett Argentina has created a wondrous new campaign for the Fiat Palio. There are no winding mountain roads. No people punching each other in the arm. No wine glass breakage. No metal ball rolling along the car's contours. No animals getting caught in the sunroof. No terrorist bombers. No hot girls spreading peanut on the hood. No rednecks slingshot from a four wheeler. No bikini clad hotties riding bicycles into the air ET-style. No sudden car crashes. And no Trunk Monkeys.
No. This time we have a seventies-era, 'fro fashioned dude rollerskating down the road while...people ride in his hair. It's the Palio Groove. And you thought there were no new ideas when it came to selling cars. See the ads below.
In this playful, though possibly unsanctioned, commercial for the VW Polo, we see that the car does, in fact, gets the girl. Well, sort of. And it provides a side benefit. It gives what most every guy dreams of getting when he's in a car with a delicious beauty.
In this Borheierh Lowe-created, Hungry man-produced commercial for Unilever, we see what it would be like if our bad breath had the ability to speak. The results aren't pretty. And they can truly ruin a situation that's supposed to be epic and bad breath-free.
The spot does a nice job making its point. We've all been in situations where bad breath unleashes its stench but we usually don't say a word. Here, the reason behind the bad breath is fully explained. Though, sadly, it doesn't get the guy the girl.