A Flash of Toe, and Shades of Gray, Encapsulate Chanel's Mystique

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Fashion slave Jeremy Dante drew our attention to this demure print ad for Chanel. Devoid of slogan and famous face, it reveals nothing and leaves us wondering what the label has in store.

What is the shape of that dress? Where's that ribbon falling from? How wide are the windows giving off that hint of light? And can I get a 360 on those shoes?

We're not sure when the ad went live, but it's much in keeping with Karl Lagerfeld's Coco Avant Chanel teaser and silent film (now on chanel.com), which weds personality to the enigma of Coco at a painfully protracted pace. It's also the polar opposite of Marc Jacobs' latest interpretation of Louis Vuitton, featuring an accessory-heavy Madonna and gratuitous splashes of orange.

by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Good, Magazine



Canada Finds Another Home For Its Surplus of Guns

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And here we thought Canadians were such a caring, giving people. So it comes with great sadness and shock to find the nation one of the least philanthropic in the world providing just 0.28 percent of it gross national income to countries in need.

To rectify that imbalance, War Child Canada is out with a new campaign, Help Child Soldiers, which encourages Canadians to donate guns and supplies to the estimated 300,000 across the globe who have been drafted into various regimes and armed forces.

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by Steve Hall    Dec- 9-08    
Topic: Campaigns, Cause, Good, Poster, Spoofs, Strange, Video



PSP Makes Gamers Out of Far-Flung City Dwellers

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Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.

Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."

Sassy stuff by Deutsch/LA.

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by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Commercials, Good, Magazine, Online, Television



You Oughtta Know About Inbound Marketing

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HubSpot's Rebecca Corliss and friends are out with a video slamming outbound marketing and hyping inbound.

Beginning with an out of touch supervisor throwing the yellow pages on her desk and exclaiming, "What the hell is this internet crap? If you're not dialing, I'm not smiling," Rebecca, to the tune of Alanis Morissette's "Oughta Know," tells us what we ought to know about inbound marketing.

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by Steve Hall    Dec- 9-08    
Topic: Good, Online, Social, Video



Stove Top Stuffing Keeps Bus Patrons Toasty

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There are few things more soothing than warm stuffing out of the gutted sternum of a turkey. And with help from JCDecaux, this soothingest of comfort food is warming bus patrons at 10 bus shelters in Chicago.

The Stove Top ads -- radiant with warmth -- feature a heaping bowl of stuffing, tossed and tasty looking and beckoning hungry passengers home.

"Cold, provided by winter," the ad reads. "Warmth, provided by us. It's a good night for Stove Top."

Find stuffing-hot bus shelters in the Chi through December. Reps will also be handing out (steaming?) samples. Work by DraftFCB.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Good, Guerilla, Outdoor, Poster



TremorMedia, ContentWatch Rain on Inappropriate Content's Parade

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Many people have derided the "blind network" practice in online advertising which, in a nutshell, gives an advertiser little or no control over where their ads appear. That's why you see Disney ads on porn sites and other similar non-sequitors.

Many people have lamented the occasional "odd" contextual ad placement which offers up placements such as ads for turpentine next to articles about teens who drank the stuff to terminate her pregnancy.

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by Steve Hall    Dec- 8-08    
Topic: Good, Online, Tools



Nikon Cameras Offered In Exchange For Firearms

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Toronto-based photo retailer retailer Henry's, along with Toronto police, just concluded an interesting promotion called Pixels for Pistols. Anyone who turned in a firearm they didn't need or want received a Nikon digital camera in exchange. Rifles or firearms earned a Nikon Coolpix P-60. An assault rifle or pistol earned a Nikon Coolpix S-52. Along with the cameras, each person also received photography lessons.

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by Steve Hall    Dec- 8-08    
Topic: Good, Promotions



De Beers Exploits the Mistletoe Moment

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Betty Everett once advised a shoop-happy generation that a man's true feelings lie in his kiss. That may be so. But if social media's taught us anything, it's that you are in no position to decide by yourself.

Thankfully there's De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We'll decide.

For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count 'em, 60!) cameras immortalize the smooch from all 360 degrees.

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by Angela Natividad    Dec- 5-08    
Topic: Brands, Campaigns, Events, Good, Guerilla



Daddy Wants A Sound Strategic Business Platform For Christmas

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Now here's the gift we'd all love to get from Santa. Well, that is if you work in marketing and you're looking for an ad agency that isn't all rosy promises and hot air. Of course, an agency that spews business babble as profusely in its Christmas card this year as Concerto does might not be the perfect solution either.

But Concerto gets points for ending the year with a "hard stop" and "synergistically" crafted "value add" messaging which "pushes the envelope."

by Steve Hall    Dec- 5-08    
Topic: Agencies, Good



'Heavy-Handed Wife... I'm Dumping You!'

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"You've carried my manhood for too long."

Brentter drew our roving gaze to this amusing ad about the fictional Akira, who runs Tokyo's go-to break-up service: No Sad Big Smile.

Experience a uniquely eventful day in the life -- then, after laughing (or at least smirking) your ass off, hit up NoSadBigSmile.com to check out the Adidas Originals Safety Collection. (Not clear on the logic behind the label ... unless the shirt dude's wearing is bullet-proof.)

Fresh fare by TBWA\London and production company Taiyokikau. Diggin' the song? That's because it's gorgeosity. It's Perro Amor Explota by Bersuit Vergarabat.

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television










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