To encourage Greenville, South Carolina-based users to explore the Bon Secours St. Francis Health System, Brains on Fire and Grow Interactive created Happy in Greenville, a deliciously simple information site.
"City secrets" enables users to click on an animated rendition of the city and read more about its sights -- farmer's market, Greenville Zoo, things like that. Hold your mouse down on the hot-air balloon to watch it shoot up and up.
To get down to business, read about St. Francis or find a doctor. Wherever your mouse may meander, the animation and overall experience are diligent and immersive, never too wordy -- like flipping through a really useful Richard Scarry book.
Good choice of background music, too: adds to the feel-good effect but you totally forget it's there.
some trippy new commercials from 42 Below, the folks famous for creating really, really weird videos. These commercial go bigger and were created simply, as the ads state, "because we can."
So will these ads sell any vodka? Who cares. Seemingly, it's irrelevant. Because, they were created "becasue we can." get it? Told you they were trippy.
Don't you sometimes wish, while watching an over-the-top romance scene in a movie, you could put words in the mouths of actors? Well, now, thanks to McDonald's, you can. Or at least you can see on person's version courtesy of this Rob Tenconi-penned McDonald's commercial from Leo Burnett London.
Come on. You know you fantasize about this every time you see a scene like this in a movie. Don't you? Oh wait, you don't? It's just me? Damn, I really do have some kind of obsessive ad-fueled syndrome. Hmm. Must be the result of trying to read Advertising Age, AgencySpy, Adland, AdFreak, AdWeek, AdScam all while frantically updating my Facebook status, tweeting relevant bits to Twitter followers, IMing with tipsters and swimming in a sea of endlessly updating RSS feeds. Yea, that's it.
AdFreak points to an interesting story about an Australian erectile dysfunction company, Advanced Medical Institute which placed a billboard with the headline "Want Longer-Lasting Sex?" That particular headline didn't sit well with those who believe sex is some sort of disease only to be engaged in for short periods of time and only for the purposes of procreation.
Upon returning home from a business trip, it's sometimes nice to get a follow up email or card from that special new friend you met while engaged in activities entirely unrelated to business. The recipient in this commercial for Snapily is quite proud of himself when he receives a card from Tiffany, the girl he met on his last trip to New York. Quite proud indeed. That is until his co-worker points out something that could only be described as unexpected. Keta Keta created.
Like a sledgehammer, this Duval Guillaume-created ad for Belgium's Organ Donor Foundation bluntly deflates mens' egos and, like a reality slap upside the head, manipulates them into realizing the rigid organ they have in hand isn't the one which will do this woman the most good.
As Adland writes, "thanks for that lesson in truth in advertising Duval Guillaume."
And as we'd say, Cruel, cruel and more cruel!"
But we'd also say," Simply brilliant."
Pop Quiz. Home Work. Cutting Corners. Viral Video. Famous Mommies. Cleaning Craze.BVlogger to the Rescue. Life After Breast Canver. Spelling Quiz. From Cute to Creepy. Huh? What?
It's MomTourage. Yup. Another iVillage creation that pays homage to HBO's Entourage. Tangential to Zima's Mom Your Ride, this one's all about the power of mom and her posse. Complete with the best wheels, the best seats and...spit up in their hair, these moms use their clout, score dates and the "primo" tables.
They've even got Turtle.
With a little bit of Gmail contextual wizardry, J. Crew is capitalizing on Obama and his wife Michelle with a text ad that leads to a landing page which reads, "All politics aside...this outfit gets our vote."
Simple. Smart. Obvious. With all the contextual fuckery that exists, it's nice to occasionally see one execution that's actually relevant and isn't selling turpentine to young teens who drink it to force abortions.
For year two of the Detroit Institute of Arts' "Let Yourself Go" rebrand, Perich Advertising + Design tapped Head Gear Animation/Toronto to produce two spots:
o In "Son of Hatman," Hatman takes his son to the museum. Seeing the art makes them part of it.
I once saw a Tales from the Darkside episode with a similar premise: a guy on the lam runs into a museum and prays to be hidden inside a peaceful painting of a fisherman. But because he spends his prayertime looking at a picture of Jesus being crucified, that's where God puts him. Oh, horrors.
o In "Thinker," a stumped writer leaps off his perch and hits the DIA for inspiration.
Writer's block hurts, and while I'm sure forking over $8 to see other people's masterpieces must help, I find it hard to believe he didn't try drinking first. It's the path of least resistance. Cheaper, too.
During last night's Gossip Girl, The Candie's Foundation ran a commercial addressing teen pregnancy. As the camera zooms in on two teens making out in a car, Jenny McCarthy suddenly appears in the window and asks, "What are you doing?", before presenting the couple with one possible outcome of their backseat frolic.
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