Finally, a Blog Devoted to Calling Out Realtor Ads!

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Keepin' It Realtor, a blog devoted to rewarding realtors for being true ground-floor creatives, is objectively awesome, if only because you've sat one too many times on the face of a grinning stranger who's plastered himself all over your park bench.

I used to be partial to the "great wings" guy, but Mr. Lamb at left really takes all. Wondering whether realtor ads grow more conservative -- or just more insane -- as the economy whirls down the porcelain funnel.

by Angela Natividad    Oct- 9-08    
Topic: Good, Online, Opinion, Outdoor



You Don't Sleep Around But She Does

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Mirrors don't lie. That's the tool this Erwin-Penland-created commercial for Clemson University takes. Noting most people don't undress in public, don't humiliate their friends, don't vandalize the campus and don't sleep around, the commercial makes it clear you shouldn't either.

"Our goal with this campaign is to reach people - students and non-students - and make them think about their own behavior," said Vice President for Student Affairs Gail DiSabatino. "There is such a bombardment of advertising that promotes alcohol and sports. This is one attempt to combat those promotions."

It won't be an easy job but the message will be spread across posters, newspaper, radio and video.

by Steve Hall    Oct- 8-08    
Topic: Campaigns, Cause, Good, Poster, Radio, Television



Ask.com Puts a Face on the 'Nagging Question'

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Giving the New and Improved! Ask.com a promotional kick, Hanft Raboy & Partners personified the nagging questions that sit fussing in the back of our heads -- or, in this case, on our shoulders.

Watch as an elephantine nag weighs down an inquisitive 8th-grade boy. Here, a cop contemplates where to meet cool girls. And in our favourite spot, a pregnant woman wonders, "Can I eat eggs, clams and crab legs?" -- through an elderly Indian man.

Each question-asker accentuates its host's musings in a slightly tone-deaf way, imbuing the spots with quirky charm. And the tagline ensures we know exactly what each shoulder-bound burden represents: "Get the best answers to all your nagging questions."

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Nokia Understands Your Phone Knows Everything About You

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Tapping into the truism that one's phone is, in a sense, one's life, Nokia is out with an interesting online promotion for what appears to be a new phone. Two playful videos (Anna, Luca) do the montage thing to illustrate the lives of Anna, Jade and Luca, all of whom, of course, have accompanying Facebook pages.

On the promotional site, somebodyelsesphone, where the symbiotic relationship between a person and their phone is further explored, people can sign up to be notified via email when the phone will be unlocked...in other words, released.

Or, or, or...it's not a promotion for a new phone, rather, a playful promotion that attempts to make everyone love Nokia even more. Or hate their friends for even thinking about stealing a person's little secrets out of their phone. In 5.5 days, we will know. W+K London created the work.

by Steve Hall    Oct- 7-08    
Topic: Good, Online, Promotions, Video



Miniature Women Apply Kiwi Shoe Polish

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In an odd approach to selling shoe polish that's not unlike methods used to sell cars by draping a woman across the hood of a vehicle, Kiwi, with help from Grey Hong Hong, has crafted a print campaign that's seemingly designed to elicit a collective "huh?" from anyone who flips a magazine's pages to the ad.

If Grey Hong Kong was going for that collective "huh?" and guaranteeing the page wouldn't be turned too quickly, they have, indeed, achieved that goal. After all, its not often you see miniature woman working diligently atop a pair of shoes to insure pristine shininess. In fact, it would be downright creepy to open the closet door in the morning to see these tiny polishers scampering about one's shoes. It's be enough to cause one to question one's mental faculties and run directly to the doctor's office.

by Steve Hall    Oct- 6-08    
Topic: Campaigns, Good, Magazine, Racy



Kangoo Be Bop Draws Influence from a Lighter, Peppier Era

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Isobar just built a new site for Renault's Kangoo Be Bop -- "a quirky car, filled with space and light." Once you've chosen your country (France or UK), hit "BeFun" and watch the film for some '60s-style frivolity.

Light and loose, bright but easy on the eyes. Very Target, but period-specific. It's like everything the Ford Fiesta wanted (but failed!) to achieve with the love factory.

by Angela Natividad    Oct- 6-08    
Topic: Brands, Campaigns, Good, Video



Pantene (Boobs) Launches (Boobs) Distracting (Boobs) Campaign

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Wait. What? There's haircare product in this ad? Damn! All I saw was a pair of colossal boobs bulging forth threatening to explode from the skimpy confines of a cleavage-bearing top. After stuffing my eyes back in their sockets and coming to the realization this was not, in fact, a Wonderbra ad, my eyes finally traveled to the lower right hand corner of the ad where, yes, bottle of Pantene product were displayed.

The ads are said to have been created by MastosGrey in Brazil. Sadly, they look like every other fake ad that employs the massive image/minuscule type approach to creativity. We may never know and, really, who cares. They're fun to look at. Let's just shut up and enjoy ;)

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Good, Magazine, Racy



Gossip Girl (OK, Kristen Bell) Urges People to Vote

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Kristen Bell, along with Mark Cuban, Olivia Munn, John Picard, Minka Kelly, Bill Maher, Matt White, Norman Lear, Perez Hilton and others are part of GAP's Vote For campaign. In the PSAs, the celebrities urge people to vote for those who can't, not to stay silent because an individual vote might not matter, to vote green whether or not you are red or blue, to vote for cleaner energy, to spport the troops and other bipartisan messages no one can really disagree with.

It's a nice effort. It's subtle. It's well crafted. And, thankfully, it's miles away from the usual, overtly leftist/rightist approach we see in so many other political PSAs.

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Cause, Celebrity, Good, Political, Video



7K Gorilla Run, Absinthe Revisited, Gay Puppy Poems

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- Gay folk write odes to pet pups.

- Folksy new site for Kubler Absinthe. The "Creativity" tab suggests an upcoming CGM effort where people can "contribute to the myth of Absinthe." See videos for preparing mixed drinks. They're cool, and don't you love that background music? Also check out "fact and fiction" and the how-to-drink, which I thought was really neat. By Decon/NY.

- Palin inspires rampant web subculture. So many options! Brings back fond memories of Miss South Carolina.

- Really good resource on getting paid to blog.

- M. M. McDermott is not impressed by Millennials, but he'll cater to them on the Baltimore Sun's hipster spin-off. While reading a stylebook and wearing a nametag labeled "COCK."

more »



Wicked Uncles Break Toys without Breaking a Sweat

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Decapitate bears, blow Barbies to bits and deflate giant orange balls in Teddy Bear's Picnic, a disturbingly engaging game for Wicked Uncle.

Seems like the kind of game Hugh Grant's character would've enjoyed playing in About a Boy, shortly before getting told off by eight scowling mothers. Those good enough to make the leaderboard get a five pound (the currency) voucher and enter a sweepstakes to win an iPod touch. Generous.

Wicked Uncle helps the hapless "buy the perfect present" without busting their balls or getting bent over in shipping costs. But it's only available for UK residents, so you can relegate this convenience to other fun British stuff you can't have, like Cadbury Almond Apple Banana bars.

Game by TAMBA, which also did that Muck About thing for Match.com.

by Angela Natividad    Oct- 2-08    
Topic: Games, Good, Online, Promotions








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