Young & Rubicam NY got off easy creating this new commercial hyping the NHL Playoffs. More correctly, the copywriters got off easy? How? There's no copy in this commercial? Why? Because there are no words to explain the feeling of winning The Stanley Cup.
And we have no words to describe how beautifully eloquent this spot is. Oh wait. We just did. Sorry.
The commercial consists of a collage of clips showing those who have won The Stanley Cup searching for words to describe how they feel immediately after winning. Come to think of it, saying nothing is much better than saying anything at all. Barring a few exceptions, when most athletes open their mouths after a win, they spout the same boring platitudes over and over again. Kudos fo Y&R for not going down that lame path.
Damn, we need to stop talking lest we be accused of ruining the moment with meaningless platitudes.
Captain Enchilada Sauce. Chicken Woman. Flex Tortilla. Crunch Boy. Super Reduced Fat Sour Cream. Commander Seasoned Beef. Fantastic Rice. Incredibean. Steak Maximus. Dr. Steve Value. And the Fortress of Flavor.
Yea. It's the Super Delicious Ingredient Force from Taco Bell. Their mission? To rid the world of "minuscule meals of mediocrity" from the "Cruddy Combo Clan." Complete with an El Camino, the SDIF races to the "cruddy cuisine crime scene"
Complete with the Six Million Dollar Man sound effect and super hero PSA, this work from DraftFCB Chicago hits on every last metaphor and meme.
Episode one is here. Future episodes can be found here.
We love it. But those site rollover sound effect get pretty annoying after a while.
Derivative. Obvious. Awesome. We'd yawn except even derivatively obvious commercials featuring sexy women dressed as cowgirls are, well, awesome. Not sure the pair are going to sell any Double Chili Cheeseburgers for Wienerschitzel but that's probably a good thing.
SureMen has launched a football (soccer) sweepstake promotion, SureMen Last 8 Sweepstake, which offers football fans the chance to win cash if their chosen team reaches the World Cup finals in South Africa.
Touting the product, SureMen teamed with model maker Andy Gent to create yet another Rube Goldberg-style machine. The machine follows a football which makes a journey past a host of landmarks, representing some of the 32 nations competing in South Africa. References from previous tournaments make appearances throughout the video, as the football knocks over the leaning tower of Pisa, dodges Spanish bulls, and sets Godzilla trampling down a series of skyscrapers.
It can also be a sticky mess. But as long as you just put it in...wait, what? Method? You ruined it for everyone. Well, at least you gave us four quick pumps and a happy ending. Guess we can't complain all that much.
Here's some work out of the Ukraine for Revo Energy Drink. It's semi-NSFW (brief cartoon boobs) but other than that it's some nice CGI-less stop motion work from Kiev-based PROVID. During the one minute video we're taken through an energy drink-fueled day until the final message is delivered: one shot, one hit. Simple.
Damn! If CPR were demonstrated the way Fornight Lingerie does in this video, I might actually have remembered the details. No wait, I wouldn't have remembered anything at all. Except for life long memories of ultra hot, lingerie-clad beauties seductively demonstrating the gentle nature of administering the life saving technique.
Of course, after viewing this demo, an entirely different form of compression will be on your mind.
We actually laughed. We never laugh at commercials. It takes a lot to make our jaded ass laugh. After all, there's so much appallingly awful advertising out there. So it was with joyful delectation we chuckled at this SapientNitro-created Footlocker commercial the agency created for the European market.
Speaking of ass, we see a couple enter an apartment and head for the bed in what appears to be a concerted effort to...get some ass. Though, as it turns out, the two engage in a different kind of ass play. The spanking kind. And the funny part? The guy getting spanked can name the brand (and year) of the sneaker with which he's being hit.
Man versus animal. It's an age-old battle. And man usually wins. That's no different in this M&C Saatchi-created commercial for Australian telecom company Optus which pits an Italian football (soccer) team against a team of rhinos, cheetahs, ostriches, elephants and others.
Apparently, it's a secret match because we see a kid run through the woods and scale a fence to video the game. The effects are well done with nicely executed close calls and animal magic.
We just wish the animals won.
I scream. You scream. We all scream for ice cream. Oh...sorry. Actually, no one's screaming in this Proximity-created commercial for AMP Energy. Well, maybe they are. It's just that we can't hear them as they run through the office in slow motion like crazed zombies as an ice cream wielding robot dispenses the frozen stuff as if its lost bladder control.
The office workers, who clearly need something to spice up their Monday morning, engage in some kind of ritualistic group foodgasm while the stunned boss wonders who the hell he's employed.