Can't Find a Job? ANPE's Not Convinced

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ANPE, the National Agency for Employment in France, tapped TBWA\Corporate to preach its gospel to disheartened work force rejects. What TBWA came up with is respectful of ANPE's traditionally risk-averse style, but also playful in a Where's Waldo? sorta way.

The prints are detail-rich and do a nice job of connecting the online world, which is big but can seem solitary, with the bustling offline world. The ad at left features a city intersection flooded with people. It reads, "700,000 CVs online to find your next business partner."

See variants:

o 300,000 offers online everyday to locate your future office.
o 400,000 people log on anpe.fr everyday to save time.

What fun. It would be great to see these, larger than life, in a Metro somewhere.

by Angela Natividad    Aug-26-08    
Topic: Good, Magazine, Outdoor, Poster



Photogasmic Diesel Commercial Makes Fantasy A Reality

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It's well know Diesel does some weird/interesting/racy/bad advertising. They did that global warming thing. They did that two-hotties-in-a-room-S&M thing. They did that Aarif Smaks dance instructor thing. Now Diesel offers up some photogasmic "fuel for life" for, well, its Fuel for Life line of fragrance for women.

more »

by Steve Hall    Aug-26-08    
Topic: Commercials, Creative Commentary, Good, Racy



Pet Butler Van Sports Wishful Thinking on the Rear

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To better leverage the company van, Pet Butler's marketing director built a pair of eye-catching rear-end displays -- one with a dog reading on the toilet (tagline: "Until then, call us"), and one with a giant glob of poop steaming on an astroturf lawn ("Friends don't let friends scoop poop!").

The industrious MD says he catches people snapping pictures of the displays all the time.

Kentucky-based Pet Butler shovels and sanitizes doggy doo so clients won't have to. Funny service, but I guess it's in demand: it now serves over 1500 cities. (They probably don't do babies, but I'll bet that's an expansion option. Check out the website for more amusing imagery, cheesy puns and even some Pet Butler radio.

by Angela Natividad    Aug-25-08    
Topic: Good, Guerilla, Outdoor



Levi's Unbuttons Fresh Musicians, Fringe Celebs

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"Everyone has something to reveal. They just need to be unbuttoned," Levi's croons, crowning its "Unbuttoned" campaign for the classic 501 jeans with "spoonfuls of soul and swagger" (I just love that line). On personal subsites, three artists -- Estelle, Nikka Costa and Wale -- describe why they became musicians and pass on a free track for users to download.

Each MP3 has a different sound, but they all feel big and breezy. (Slightly off-topic, isn't it nice to see so many companies share downloadable ear candy? It's like trick-or-treating, except with iTunes instead of a pillowcase.)

Music isn't all Levi's is baring. Other celebs with something to share include the adorable Jamie Bestwick, who's giving away a free BMX video, and there's a Perez Hilton giveaway coming in September. (They gave us the link, but it's still doorknob-dead.) What Perez is giving away I'm sure I don't know, considering his two cents always come free.

by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Celebrity, Good, Online



Put a Little Zappos in Your Day!

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This Zappos spot, where a smiling courier hand-delivers a little bit of happy to customers in a small neighborhood, is infectiously charming.

I like how it brings the brand offline and makes it feel down-home and local: it's your friendly online shoe conglomerate! This approach would ring disingenuous for most internet giants, but Zappos has a coupla things going for it:

1) Getting a package in the mail gives people warm tinglies.

2) Its service really is just that good. The first time I placed an order with Zappos, the shoes didn't fit, and they sent a replacement pair even before I returned the old ones. "Just drop them in the mailbox whenever you can," the rep said (I could hear him smiling!), and boy did that feel nice. Cartwheel-nice, even.

Read more about Zappos' ad efforts riiiiiiiight here.

by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Berry-Stained Stoli Invades the States from Mother Russia

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Imagine if the Coke Happiness Factory got hijacked by dancing Reds that prefer fruity vodka to sugar water. You're probably picturing "Airship," the latest spot for Stoli Blakberi, put together by Publicis/London and production company Stink/Psyop. Music by Prokofiev.

Part of what keeps me drinking Stoli is unwavering affection for its advertising. On TV or in print, it's always got the same feel: over-the-top, cartoony, propagandistic. Disney's "It's a Small World After All" meets the hoarse ballads and frosty grit of Moscow.

Stoli is a proud, heavy-handed romantic, and taking a swig is like surrendering to history: the beautifying dizziness, concrete on your lips, bile in your throat. It's a suffering, and a brand, baptized in nostalgia.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



That's Not a Backpack, It's Ambrose's Co-Pilot

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For client Little Debbie, Marcos Ambrose joins forces with a talking koala. They're so cute together, it's oddly gratifying to see them draw housewives' attention at the supermarket or co-pilot a race while koala eats Zebra Cakes.

"I thought you only ate eucalyptus leaves?" Ambrose demands, slightly miffed, right before he peels out onto the track.

Collective awwwwwwwww. Don't you just want to rub their tummies and feed them a Devil Square?

The spots went live in tandem with racing season. So far Ambrose isn't doing too terribly, no thanks to his choice of snack food, but a talking marsupial riding shotgun (think of the crumbs!) probably keeps things interesting.

See more of their routine on Little Debbie's Miles of Smiles website, put together by Luckie & Co., which also did the creative.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Sponsorship, Television, Video



'Nick and Norah' Website's Loaded with Distractions

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I got up early this morning to play with the website for Nick and Norah's Infinite Playlist, a Wackness-meets-Go-type movie featuring Michael Cera and Kat Dennings.

It feels totally inspired by the chaos of Manhattan. You're hit with a trailer, after which you can enter the site, riddled with cardboard cut-outs, frenetic noise (honking horns, sirens) and, under "Music," an Infinite Playlist that's not so infinite. (Two songs so far. Will there be more? Somebody needs to contract this guy.)

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by Angela Natividad    Aug-19-08    
Topic: Campaigns, Good, Online, Promotions



Mini Rickshaws, Verizon Hates Disco, Brad Pitt Works Up a Lather

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- Diggin' these Beijing Olympics-based efforts for Mini Cooper and Samsung. Well, the Samsung one might have confused me if I saw it in person, but the Mini rickshaw thing is pretty dope.

- Should Starbucks engage in latte art? American coffee snobs, a subculture Starbucks helped create, would probably argue yes -- if it's at all serious about maintaining luxury cachet. (Which I increasingly doubt it is.)

- More Michael Phelps ads by Visa. PS -- Phelps scored a perfect eight gold medals in the Olympics this summer. It's so exciting, I'm starting to get spam about it.

- So I guess Verizon is not that into disco.

- Rainbow tribe daddy Brad Pitt is launching a body wash in partnership with Kiehl's. The product will cost $16.50 market, he'll appear in no ads, and 100 percent of profits will go to JPF Eco Systems, a green charity he and Kiehl's started together. How sweeeeet.



Husky Media: Puny Video Ads are for Puny Marketers!

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Video ad firm Husky Media has decided to ride against the tide, offering advertisers big-ass ads instead of feeble pre-rolls and teeny ticker tape text. View the demo video, which makes the proposition look sane: videos flanked on either side by gigantor ad messages. It's about as offensive as Coverflow.

"At Husky Media, we believe bigger is better and will never succumb to the shrink ray," boasts Co-CEO David Carson of Husky. "We've been seeing it everywhere this summer, from the size of a cup of yogurt to dog food to cheese wheels to 'staycations' to 14 oz. pints of beer. Isn't a pint supposed to be 16 oz.? This is one summer trend we will not let idly pass. Last I heard WE LIVE IN AMERICA."

That's officially the Best PR Quote Ever. Bonus points if he starts appearing in public with a cowboy hat.

by Angela Natividad    Aug-15-08    
Topic: Good, Online, Video








Stanton Optical


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