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Britney Spears used to be cute. Britney Spears used to be adorable. Britney Spears used to be the hottest thing in the planet. The came K-fed. Then came baby. Then came Bald Britney. Then came the MTV Video Music Awards debacle. Then came....two commercial featuring an adorably cutre Britney Spears promoting this years MTV VMAs? Wait? What?
Yes. It seems our adorable cutie is back. And if she's going to remain adorably cute then what's not to love? Do we really want to fester in her trashy life or do we want to go back to worshiping her for being the hottest pop start on the planet? Wait. Don't answer that for fear you've all been adversely affected by the last five years of blogloid "journalism."
See the spots here and here.
Well here's a new one. You know those companies that own, operate or manage shopping malls that always seem to think shoppers actually care about anything other than what stores are in the mall? No? Don't feel bad. No one does though it seems one is out to change that.
The Taubman Company LLC has launched Yearbook Yourself, a site on which you can upload your picture and see what you would look like through the decades from the 50's to the 90's. Wat to see what you look like with an 80's Farrah Fawcett haircut? Go for it. The Jennifer Anniston hair craze of the 90's? have at it. Gidget's bob from the 60's? Come on. You know you want to. James Dean in the 50's? Why not?
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One thing I love about Benetton: it never knows when to leave well enough alone. "Victims," the current issue of its company magazine Colors, uses the tragedy of the SouthWest China earthquake to try mending the China/Tibetan conflict.
The issue includes 30 shots of quake victims integrated with 30 prayers written for them by Tibetan monks. An accompanying Benetton ad displays a Tibetan monk and a Chinese soldier bowing toward each other, possibly in greeting, apology or shared grief. Readers can send their own prayers over for inclusion in a campaign exhibition.
Provocative as always, but I generally have trouble hating on Benetton (except when they fired Toscani). The "Victims" ad campaign is running in Italian newspapers and in French daily Le Monde.
The Olympics has a way of bringing the sap out in advertisers.
Visa's "Go World" campaign, no exception, trots Olympian trivia out to American viewers while convincing us these anecdotes aren't just important; they're a source of pride, a means to connect with the world by way of titanic achievement against insurmountable physical odds.
All this to win the synchronized high-dive? Yeah. See spots...
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In this Funny or Die exclusive, Paris Hilton responds to a recent McCain ad comparing Barack Obama to Britney Spears and herself.
I'm diggin' how Paris -- who announces her plans to run for President (and tap Rihanna for Veep) -- never mentions McCain by name. She only ever calls him "that wrinkly, white-haired guy" and "white-haired dude."
She also proposes an energy plan, which McCain campaign Spokesman Tucker Bounds called "obviously" better than Obama's. Way to take the higher ground, Paid Lackey of White-Haired Dude.
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There's always that moment before the clothes comes off and the libido fuels bodily entanglement when the evening's white lies - proudly brandished solely to increase the liklihood bodily entanglement will actually occur - are corrected. There's something cleansing about imminent sex and those few precious moments prior to uncontrolled abandon that remove morning after guilt and make the encounter all the more enjoyable.
Levi's celebrates this moment of pre-sex honesty in Secrets and Lies, a commercial from BBH London that reminds us all, it's never too late to set things straight...before things actually get straight and it's too late.
Like suiting up for epic battle - or is it un-suiting, this new Levi's commercial evokes...no, that's too fancy a word...throttles an adrenaline-fueled, intense rush for an odd combination of street dancing/jumping/fighting/flying/floating. Prior to all this dancing/jumping/fighting/flying/floating, we get a cooing female intoning, If you undo the buttons, loosen the screws, shake off the ropes...baby...ain't nothin' gonna knock you done."
It's unclear how this sells jean but if, while viewing, you plug in your external speakers and turn the volume up really, really loud, it almost makes you want to run out and buy a pair of Levi's just so you, too, can float around like these "street playas."
At least it's an actual commercial instead of those stupid, fake videos.
'Tis the season for back-to-school, and Target hits the notes without once going flat. In its latest spot, two roomies meet for the first time, shake hands, then dance their asses off to Calabria by Enur. Sometimes they're battling; other times they're totally in tandem. Meanwhile, they manage to magically decorate their oversized room.
Sassy stuff though. Tagline: "Be happy together, design together, save together. At Target." But it could also have been "West Side Story, meet Conspicuous Consumption. Now wiggle away your differences."
Think the happy together signals the birth of a new cover song? The Turtles had kind of a Target vibe going on, and it'd make a nice transition from Hello Goodbuy.
For its back-to-school campaign "New School of Thought," Adidas Originals went all hipster and whatnot. The company partnered with trueAnthem to create a widget that gives away free music by Ultraviolet Sound and 30 percent discounts on Adidas Originals gear. The widget also includes short Adidas audio ads mixed by the band.
The street-sassy shoe brand joins Converse, Gap, Cartier and even Vanity Fair in disseminating free MP3s to the masses.
Why this might be smart marketing: if iTunes listeners switch Coverflow on, listening to your track will expose them to your marketing message, along with the album art. And if the campaign music's been uploaded onto last.fm, then last.fm users expose their friends to your brand when they listen to your track. So go stimulate those white earbuds, you go-getters, you.
So all those Verizon commercials with the "It's the Network" crowd showing up en mass have, in some way, become institutionalized and, well, boring. But, sometimes, boredom is the keystone of a long-running, successful ad campaign. Still, it's always interesting when a brand decides to shake things up a bit.
Now this is Verizon so don't expect Snickers bars shot out of a cannon by Mr. T but this new video is a welcome extension of the ongoing "It's the Network" campaign. In the video, a guy makes a call in a park and the network crowd follows him around. It's all staged, of course but it's a nice departure frokm the corporate looking television commercial versions of "It's the Network."
Teasingly, the closing tagline reads, "Where will The Network show up next?" This could become interesting. Especially if they do truly unstaged versions.Though it's sad this video has been on YouTube since July 15 and it only has 5,282 views. Perhaps they need some seeding expertise.
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