Having previously exploited the latent tripper and pastel-lover in unlikely motorcycle buyers, Royal Enfield finally hits 'em where it hurts: love of mother.
From the pressie: "The campaign is based on a big social truth that most Indian men are 'mama's boy'."
The campaign: "Leave Home" for the Thunderbird Twinspark, by Wieden+Kennedy.
The prints:
o Revolution. One man's trajectory from baby to slacker to biker.
o Kid. This is supposed to be a man in the womb, but at first it just looked like a naked guy doing sit-ups in the dark. Which I guess might be another reason to "leave home."
Mama's boys can expect to be outed this month in all major Indian auto and lad mags. Retailers are advised to keep tissues and milk out of reach.
To promote its new collection of D to G cup sized bras, Wonderbra is looking for 1,000 women to take part in a photoshoot on June 28 and has created a video to build interest. The video consists of a collection of metaphors for breasts such as watermelons, coconuts, puppies, pillows, knockers, cupcakes and more. The video will be distributed with hopes it will spread like this one's beginning to.
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- matrixx pulls a fast one: to score coverage for a cross-promotion between Vespa, Subway and Get Smart, it produced a write-up for us. "Please do feel free to use or rewrite the whole thing," the matrixx rep said generously. What a nifty guy. And here we were thinking we had jobs to do.
- David and Goliath put together Jack's Track, a racing game that makes the most of Jack Daniel's NASCAR sponsorship.
- MoveOn says this anti-McCain ad is its most effective ad EVAR. It involves a baby. Meh.
- Bun in the oven? Learn how to troubleshoot.
- What a strange way to market a cola. I'm disgusted. But also sold.
Imagine if Ghost Writer made friends with Cirque de Soleil, and then they went on a Russian tour with hula hoops, tennis racquets and Day-Glo underpants.
Got all that? Good. You're probably picturing Kazan Celebration, which starts out enigmatic, quietly lovely and culturally reverent. Then there's this explosion of acrobats and enthralled villagers. It felt a great deal like the magic of Vegas.
The piece was put together by Adore Creative, which helped Kazan win a bid at the 2013 Summer Universiade (which Adore calls "the second biggest sporting event in the world after the Olympics"). Also see World of Kazan, where an English-speaking narrator depicts Kazan as a fairy-tale locale.
That's cool and all. But does it have Lotus toilet paper?
Who said funeral have to be boring, weepy events that continuously follow the same routine? Not MyWonderfulLife, a newish online funeral planning service where people can make their funeral wishes known ahead of time and make it easy for those left planning the funeral with guidance as to what kind of funeral the person prefers.
A new commercial celebrates this so-it-yourself approach making it clear anything can happen at a funeral.
This is awesome!
For client Cedra, Door Number 3/Austin put together Get Your Drug On. It confirms a suspicion we've had for years: that making a drug, or at least the ads for a drug, is as easy as Mad Libs.
Also, gotta love that waiting room music.
Remember those Choose Your Own Adventure books that pretty much let you decide whether you'd die two, or twenty, pages into the story? Visit Twix.com for a grown-man version of the game. You won't get to ride any unicorns, but if you're lucky, you might get to ride something else.
The adventure is called "Get the Girl." The protagonist convinces a girl to come home with him by inviting her over to blog about the media. (That gets me every time.) But there are obstacles! Mull your options over with Twix. (Helpful hint: at the very end, pick "Be honest." You'll dig what happens.)
Accompanying spot: "Oh, blogging! I love blogging!"
Oh look! Trojan really does care how women feel during sex. Oh sure, they make all kinds of ribbed condoms and stuff but if a lady's man can't last long enough for all that ribbed goodness to do its thing, it's all kind of pointless. Enter Trojan Vibrating Touch, a battery-powered finger widget that delivers...um...personalized pleasure and is pretty much guaranteed to last as long as it takes...unlike the aforementioned male-powered method of stimulation.
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Guy wants Drumstick. Girl wants Rolo Chocolate Cone. Other girl wants Arrow Chocolate Cone. Guy still wants Drumstick. Guy becomes drumstick. Girls eat him. Guy says, "easy on the nuts." What's not to love?
Check out The Giant by agency Les Ouvriers du Paradis, possibly the most charming bathroom fairy tale ever. You don't have to speak French to infer why Lotus' Just 1 is the toilet paper of choice for mythically large men.
It's so absorbent, you'll only need one sheet! That's the kind of claim that titillates T.P. abusers like me. (I like to yank generously. It's a habit I'm trying to break.)
I want to argue the spot's more logical in the manner of its pitch than Charmin's squeeze-fetish Whipple spots, but that argument fell to pieces when the giant made with the elongated Lotus-fondling.
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