Levi's Street Fighters Unbutton, Do Battle

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Like suiting up for epic battle - or is it un-suiting, this new Levi's commercial evokes...no, that's too fancy a word...throttles an adrenaline-fueled, intense rush for an odd combination of street dancing/jumping/fighting/flying/floating. Prior to all this dancing/jumping/fighting/flying/floating, we get a cooing female intoning, If you undo the buttons, loosen the screws, shake off the ropes...baby...ain't nothin' gonna knock you done."

It's unclear how this sells jean but if, while viewing, you plug in your external speakers and turn the volume up really, really loud, it almost makes you want to run out and buy a pair of Levi's just so you, too, can float around like these "street playas."

At least it's an actual commercial instead of those stupid, fake videos.

by Steve Hall    Aug-10-08    
Topic: Bad, Commercials, Good, Strange



Something About Target Makes Consumption So Sexy

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'Tis the season for back-to-school, and Target hits the notes without once going flat. In its latest spot, two roomies meet for the first time, shake hands, then dance their asses off to Calabria by Enur. Sometimes they're battling; other times they're totally in tandem. Meanwhile, they manage to magically decorate their oversized room.

Sassy stuff though. Tagline: "Be happy together, design together, save together. At Target." But it could also have been "West Side Story, meet Conspicuous Consumption. Now wiggle away your differences."

Think the happy together signals the birth of a new cover song? The Turtles had kind of a Target vibe going on, and it'd make a nice transition from Hello Goodbuy.

by Angela Natividad    Aug- 7-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Adidas Joins the Free-Music-Giveaway Club

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For its back-to-school campaign "New School of Thought," Adidas Originals went all hipster and whatnot. The company partnered with trueAnthem to create a widget that gives away free music by Ultraviolet Sound and 30 percent discounts on Adidas Originals gear. The widget also includes short Adidas audio ads mixed by the band.

The street-sassy shoe brand joins Converse, Gap, Cartier and even Vanity Fair in disseminating free MP3s to the masses.

Why this might be smart marketing: if iTunes listeners switch Coverflow on, listening to your track will expose them to your marketing message, along with the album art. And if the campaign music's been uploaded onto last.fm, then last.fm users expose their friends to your brand when they listen to your track. So go stimulate those white earbuds, you go-getters, you.

by Angela Natividad    Aug- 7-08    
Topic: Brands, Campaigns, Celebrity, Good, Online



Verizon Can be Funny!

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So all those Verizon commercials with the "It's the Network" crowd showing up en mass have, in some way, become institutionalized and, well, boring. But, sometimes, boredom is the keystone of a long-running, successful ad campaign. Still, it's always interesting when a brand decides to shake things up a bit.

Now this is Verizon so don't expect Snickers bars shot out of a cannon by Mr. T but this new video is a welcome extension of the ongoing "It's the Network" campaign. In the video, a guy makes a call in a park and the network crowd follows him around. It's all staged, of course but it's a nice departure frokm the corporate looking television commercial versions of "It's the Network."

Teasingly, the closing tagline reads, "Where will The Network show up next?" This could become interesting. Especially if they do truly unstaged versions.Though it's sad this video has been on YouTube since July 15 and it only has 5,282 views. Perhaps they need some seeding expertise.

by Steve Hall    Aug- 7-08    
Topic: Good, Video



10 Cane Run Extends Ad Conference Haze

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Like a mashup of country club elitism and Rastafarian grooviness, these new Mother New York-created videos from 10 Cane Rum are delightfully intoxicating and elicit a blurry, drug-addled fogginess. After two days at an ad conference, these videos perfectly identify with the current mindset. And even if you haven't just survived an advertising conference, you'll love where these videos take you; to that serene Caribbean world where everyone is perfect looking and the run flows freely on the warm, sunny beach while the bothers of the real world slowly slip away. Can you feel it? Are you there? Are you running to the store right now to buy some 10 Cane rum?

by Steve Hall    Aug- 7-08    
Topic: Campaigns, Good, Strange, Video



Doritos Collides With Flavor Mascots

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Just when you think there couldn't possibly be yet another flavorized Doritos line extension, the funny bunch over at Frito-Lay come up with even more. But this time, rather than creating new flavors, because, like, they've already done them all, they mix two flavors together and call it something new.

To promote this flavorific fusion, Doritos (in the UK) has launched the Doritos Collision campaign, a series of videos that pit flavor mascots against one another wrestling ring-style. There's Feathered Fury, The Griller, Tenacious T and El Zesto.

In addition to the videos, the brand has teamed with Bebo and Endamol's The Gap Year, a web series. Oh, and there's all kinds of social media goodness as well.

by Steve Hall    Aug- 6-08    
Topic: Brands, Good, Online, Social, Video



Nike Delivers the OMG, the WTF and the Holy Crap

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Most marketers want some kind of reaction to their advertising. Desired reactions range from increased sales to increased brand awareness to changing a behavior to announcing the existence of a new product. Rarely is the desired reaction so specific as to make people say, "Holy Crap," after they see it but that's just what Nike wanted and that's what Hub Strategy did.

To call attention to Nike's sponsorship of the AST Dew Tour, Hub Strategy, which put together a concepting team consisting of an architect, an industrial designer, a planner, a graphic designer and a copywriter. The result? A tricked out extreme vehicle complete with skate ramp, wake board tower, sirk rack, skateboard rails, BMX racks, a camper and, of course, iPod goodness.

After looking at the vehicle, one would certainly have to admit to at least a tiny bit of OMG, WTF and, yes, Holy Crap.

by Steve Hall    Aug- 6-08    
Topic: Good, Guerilla



Columbus Ohio Really is a Nice Place to Visit. Seriously

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With top ten lists for everything imaginable, everyone has been trained to basically ignore anything that isn't in the top ten. So what's a city like Columbus (OK, they do have the second largest college population) to do when it comes to creating a tourism campiagn that will announce to the rest of the country that the place actually exists and that it has a lot to offer? Highlight what's not in Columbus, of course.

Ad blogger Leigh Householder, along with 60 other bloggers, was invited to an Experience Columbus-hosted event to unveil the new tourism campaign which carries the tagline, Not in Columbus. One element off the campiagn is a t-shirt which, on one side, has a picture of an crossed out Eiffel Tower and "But I Did Everything Else" on the other.

more »

by Steve Hall    Aug- 4-08    
Topic: Campaigns, Good



ESPN 'Lost Socks' Chide Red Sox Over Ramirez Trade

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Acting quickly following the trade of the Red Sox' Manny Ramirez to the Los Angeles Ddgers, last Thursday, ESPN agency Ground Zero, by noon Friday, had plastered laundromats around LA county with lost socks affixed to a tag which read, "Lose a sock, Boston? ESPN joins Los Angeles in welcoming Manny Ramirez." Quick thinking and wit works just about every time. Nice work.

by Steve Hall    Aug- 4-08    
Topic: Good, Guerilla, Specialty



Vitaminwater Assists Lebron James Out Legal Faker

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With the command and elegance he displays on the basketball court, Lebron James, in this Vitaminwater commercial, displays his skill on another court, outing one of the many idiots who try to nefariously leverage the legal system for their own financial gain. All in one commercial, the seemingly transformational energy of Vitaminwater is lauded, a basketball star gets to strut his stuff and a low life scum is trashed. What's not to love?

The spot, created in July by Berlin Cameron was mixed by Sound Lounge.

by Steve Hall    Aug- 3-08    
Topic: Celebrity, Commercials, Good










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