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Hey, Kids! Fight Smoking with Sampled Beats.

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Fans of the irony-soaked music from the Sunny Side of Truth campaign can now mash them up, courtesy of a new Truth project called "ReMix."

Actual DJs and artists on the spin include Cobra Starship, Diplo, DJ Kaskade, Mix Master MIke and DJ Sega. Users can share tracks via mobile and download a complete album from the link above. So go do that, because you know you love yourself some free shit.

by Angela Natividad    Jul-10-08    
Topic: Cause, Good, Online

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University Of Phoenix Allies Itself to Bloggers

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Awhile ago, The Economist published an article about digital nomads, a growing class of workers that aren't anchored to an office. (Typically they're anchored to wi-fi, possibly the cruelest micro-manager of all.) People like this now constitute 30 percent of the US workforce.

I don't think most people think all-online professions are very realistic ("Clearly she's a trustafarian!"), so articles like The Economist's are a big step toward legitimizing them to pinstriped peers and bummed-out parents.

more »

by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Good, Online, Packaging

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What's That? It's a Phone Charger, Powered By My Mooooves.

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European mobile carrier Orange has launched a phone charger powered by dance energy.

"The Orange Dance Charge is the result of months of research into alternate, sustainable energy sources to power mobile phones during summer music festivals," says the pressie with a straight face.

The unit was developed with help from GotWind, whose unfortunate name refers to renewable energy research, not the thing that happens when you pull Uncle's finger. The charger's system of weights and magnets provides an electrical current when a person flails about.

Orange Dance Charge was tested at the Glastonbury Festival last month. A promotional Dance Charging Man helped newbs charge phones in exchange for a dance.

Yeah, I've fallen for that one before. Just one dance, baby ... and I'll give you a charge, all right.

by Angela Natividad    Jul- 9-08    
Topic: Cause, Events, Good, Mobile/Wireless, Packaging, Promotions, Strange

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Scuba Diving Kitty Explained by HowStuffWorks

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Just what is it with those Japanese who use guards to cram people into trains or those people with seemingly endless amounts of time on their hands with nothing better to do than...take their cat scuba diving? While these two new commercials for HowStuffWorks can't promise the site will explain why people do the strange things they do but they can definitely tell you how.

The campaign, created by Preston Kelly Inc. is a first for the site which was recently acquired by Discovery Communications six months ago.

by Steve Hall    Jul- 9-08    
Topic: Campaigns, Commercials, Good, Strange

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When Life Gets You Down, A Heineken and Two Words Save the Day

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With but two words, this commercial for Heineken which involves the beverage saving a man from committing suicide wastes no time illustrating the power a good beer has in times of need. It's like copy-based white space. Why say more than you have to? And this commercial doesn't.

And for all you suicide prevention cause group types ... IT'S JUST A COMMERCIAL!

by Steve Hall    Jul- 9-08    
Topic: Brands, Commercials, Good

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Men Are Spending More to Improve Their Self-Worth. Don't Be Dumb, Cash In Early

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Earlier today, Gay List Daily sent its (mostly male) subscribers an invitation to try John Allan beauty products. The pitch began like so:

Meet John Allan. He's been quietly hiding in New York developing a line of men's care. His set of products satisfies a man's every grooming need, from hair care, personal care, shaving, and skin beautifiers.

Skin beautifiers?

Okay. I realize I'm on a gay mailing list, but mens' increasing willingness to explore beauty regimens -- and shop for style's sake (think Beckham!) -- isn't a gay vs. straight thing anymore. For a growing number of guys, the pursuit of youth, beauty and expensive jeans has become a norm. And not just among metrosexuals. (In fact, most men we'd call "metro" don't even like the term.)

How much do we know about mens' changing self-perception -- and their shopping habits? Probably too little. Marketers and book writers like shining the spotlight on the so-called gender minority with her iron hand on the family pocketbook. She's always stealing the show!

Meanwhile, we've let Axe run off with the New Male Order.

Looking to change that? Then you should read Branded Male.

more »

by Angela Natividad    Jul- 8-08    
Topic: Good, Opinion, Packaging, Publishing, Research

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'Goodfellas,' 'Peanuts' Used to Promote...

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Goodfellas Peanuts!

You will smirk until the last Peanuty-tense moment.

by Angela Natividad    Jul- 8-08    
Topic: Brands, Commercials, Good, Online, Trends and Culture, Video

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Brazil Welcomes Audi R8 With Artful Choreography

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To launch the Audi R8 in Brazil, Bullet created a launch event, "The Art of Performance," which combined an orchestra of 41 musicians, one maestro and three Djs from the German Bauhouse group along with visual wizardry from Campana to create a performance masterpiece.

Masterpiece is the right word to describe this effort. Like an orchestrally-choreographed movie score, this aural and visual extravaganza is perfectly timed and does a nice job illustrating the car's finer points.

Check out the video here and here.

by Steve Hall    Jul- 8-08    
Topic: Good, Video

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Goodby and HP Make Computing Blissful. If Only it Were True

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Looks like that cool, drag and drop-style computer as seem on CSI Miami and in the Tom Cruise movie Minority Report will be available for all courtesy of HP. With beautiful visuals and lush music, Psyop (production), Sound Lounge (sound) and Goodby have crafted a nice piece of work for HP's TouchSmart PC. Now, if only the experience of using a computer was as blissful as this as opposed to the frustrating nightmare it often is, life would, indeed be beautiful.

by Steve Hall    Jul- 8-08    
Topic: Commercials, Good

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Singapore Axe Commercial Avoids Lameness at Last Minute

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Just when you think you're watching yet another lame (a common phrase today) Axe Deodorant commercial with the ubiquitous lower lip-biting horny hottie eying the dumbfounded geek and are ready to toss it off as a waste of production dollars, you are rewarded with a moderately amusing ending. Amusing enough to cancel out where the impending lameness was headed.

by Steve Hall    Jul- 7-08    
Topic: Commercials, Good

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