The Boogie Man is Just Some Guy -- Until NIGHT Falls.

For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand's mythological monsters. And one transvestite.

The premise: when the lights are on, nothing seems to be scary. Slogan: "Light is your true friend."

The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media

David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It's a clean, uncomplicated and sane place for learning about social media.

The blog went live Sunday. I don't want to gush much, but I spent most of the last half-hour reading the entries. If you're looking for rants or hype-ridden miracles, you will probably be disappointed.

What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand -- not as an "expert," but as a person learning alongside you.

For a sense of what I mean, read his second entry, Five Myths of Social Media. It's a great place to get started.

NASA Astronauts Talk TV at Zero Gravity

If you've ever wondered what astronauts discuss while floating around doing jack, 72andSunny has the answer: like any other dude at a dive, they're probably talking about TV.

Here are three spots, each of which is for a different Discovery Channel TV show. Guess which promotes what. Answers on AdGabber.

o "I'm gonna go with lunar golf."

o "Y'ever blow up a zeppelin?"

o "Okay, I think we'd call it Money. With an exclamation point. As in 'we're making tons of money,' and 'we're so money at crabfishing'."

One thing I don't get is why the astronauts have Earth for a face. Maybe it's a logo thing. Anyway, it's unsettling.

Recycle Right: Start with All Those Hoarded Dreams

In this charming new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using "recycled" footage of them in their prime.

The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.

The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.

I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.

'Slap Me in the Face and Call Me HAD!'

It's been confirmed: vibrating banners can kill. Because no man is safe where the banner ads dwell -- not even if he's the type of man who confuses J-Lo's lips with Angelina's.

Orange Brings Wind Power to Phones of Glastonbury Revelers

For last weekend's Glastonbury Festival, GotWind.org partnered with mobile firm Orange to launch the REcharge Pod, a mobile phone recharging station powered entirely by wind.

The companies pitched a windmill-mounted tent where people could charge phones without using ordinary power sources. The pod recharges 100 mobile phones per hour; any unused energy is stored in its Manbat battery bank.

This was the REcharge Pod's second year at the Festival. Thanks to in:fluencia for the tip.

Jim Beam Becomes Patron to Those With Stuff Inside

In a significant move, distiller Jim Beam will re-focus future advertising from hyping heritage, quality and integrity and, instead, "highlight individuals and organizations that share its own values and have 'The Stuff Inside'", which is not at all a nod to, ya know, the stuff inside a Jim Beam bottle.

more »

Boys Will Be Boys And Boys Will Get What Boys Deserve

OK. Guy with acquired class along with hot girl enters Ritz Carlton pool. Guy with born and bred class approaches and the one up-manship begins. Both men devolve, as many men do where a beautiful woman is concerned, into classless buffoons. In the end, the right one wins.

It's the next "film" in a series from the Ritz Carlton and American Express.

City Trees Transformed Into Carrots to Promote Farmer's Market

Here's a bit of ambient street work for you. To promote a local farmer's market, Portland, Oregon-based Owen Jones & Partners placed plastic linings in the shape of carrots around the bottoms of several trees on a city block. In addition to the linings which make the trees look like carrots, the agency also placed placards over the antennae of automobiles throughout the city making them look like scrumptious barbecued vegetable skewers.

Become a Cop -- or Even a Lawyer! -- All with a Flip of that Burger

Denver-based Cactus put together this promotional video for Westwood College, a vocational school for, you know, vocations.

Way better than those crap Western Career College ads (whose only legacy is this drunk guy). And if you find it tough to take degree recommendations from a guy in a diner uniform, sit tight: he changes clothes.

More creative here. One tagline we liked: "Go from making a living to MAKING A LIFE." Smooooth.