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Though we are certain we saw this weeks ago, that doesn't appear to be the case. Calling attention to the plight of binge drinking. the UK's Home Office has launched a new commercial targeting 18-25 year olds which somehow relates to high fashion models peeing, puking and fighting on the runway.
The UK leads all other countries in the European Union for heavy alcohol consumption. A recent study found 40 percent of 18-25 year olds binge drink on a regular basis. The commercial is part of a broader campaign created by VCCP.
Look, look: It's Obama's first General Election spot, courtesy of AgencySpy and Tribble. I'm guessing much of the footage came straight out of his wedding video collage, because there are a ton of baby pictures in that bad-boy. See Obama at left, all James Deaned-out.
The video's a rehash of his values and how he proposes to graft them onto the US of A. It's an old story, but there's just something about the guy. He's magnetic. He's ... witchcraft.
Impulse donations go here.
To promote The Travel Channel's Passport to Great Weekends with Samantha Brown, Moroch put together a spot where Samantha returns to work -- only to find naughty colleagues foiling her office.
"Aren't you supposed to be traveling?" one accuses.
"I was," she snaps, moody and tired and still dragging her luggage. "The new show is called Passport to great WEEKENDS. It's a weekend."
"You're not gone all week!" one concludes, squinting in concentration.
But the best line comes at the end, when she throws open a door full of styrofoam surprise and growls, "They'd never do this to Bourdain."
- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.
- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.
- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.
- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?
- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.
by Angela Natividad
Jun-19-08
Topic: Agencies, Brands, Campaigns, Good, Industry Events, Magazine, Mobile/Wireless, Online, Opinion, Poster, Television
To promote its all-music TV network, Fuse.tv launched "Music Is," a $15 million ad campaign that taps into emotional connections with music.
The tagline ("Get your music on") is pretty lame but the the videos are good. Haven't seen any bad ones but I'm partial to Soulmates, probably because Lamp Chop died before I could grow out of his show.
Videos below.
more »
Having previously exploited the latent tripper and pastel-lover in unlikely motorcycle buyers, Royal Enfield finally hits 'em where it hurts: love of mother.
From the pressie: "The campaign is based on a big social truth that most Indian men are 'mama's boy'."
The campaign: "Leave Home" for the Thunderbird Twinspark, by Wieden+Kennedy.
The prints:
o Revolution. One man's trajectory from baby to slacker to biker.
o Kid. This is supposed to be a man in the womb, but at first it just looked like a naked guy doing sit-ups in the dark. Which I guess might be another reason to "leave home."
Mama's boys can expect to be outed this month in all major Indian auto and lad mags. Retailers are advised to keep tissues and milk out of reach.
To promote its new collection of D to G cup sized bras, Wonderbra is looking for 1,000 women to take part in a photoshoot on June 28 and has created a video to build interest. The video consists of a collection of metaphors for breasts such as watermelons, coconuts, puppies, pillows, knockers, cupcakes and more. The video will be distributed with hopes it will spread like this one's beginning to.
more »
- matrixx pulls a fast one: to score coverage for a cross-promotion between Vespa, Subway and Get Smart, it produced a write-up for us. "Please do feel free to use or rewrite the whole thing," the matrixx rep said generously. What a nifty guy. And here we were thinking we had jobs to do.
- David and Goliath put together Jack's Track, a racing game that makes the most of Jack Daniel's NASCAR sponsorship.
- MoveOn says this anti-McCain ad is its most effective ad EVAR. It involves a baby. Meh.
- Bun in the oven? Learn how to troubleshoot.
- What a strange way to market a cola. I'm disgusted. But also sold.
Imagine if Ghost Writer made friends with Cirque de Soleil, and then they went on a Russian tour with hula hoops, tennis racquets and Day-Glo underpants.
Got all that? Good. You're probably picturing Kazan Celebration, which starts out enigmatic, quietly lovely and culturally reverent. Then there's this explosion of acrobats and enthralled villagers similar to the Mystere Las Vegas show.
The piece was put together by Adore Creative, which helped Kazan win a bid at the 2013 Summer Universiade (which Adore calls "the second biggest sporting event in the world after the Olympics"). Also see World of Kazan, where an English-speaking narrator depicts Kazan as a fairy-tale locale.
That's cool and all. But does it have Lotus toilet paper?
Who said funeral have to be boring, weepy events that continuously follow the same routine? Not MyWonderfulLife, a newish online funeral planning service where people can make their funeral wishes known ahead of time and make it easy for those left planning the funeral with guidance as to what kind of funeral the person prefers.
A new commercial celebrates this so-it-yourself approach making it clear anything can happen at a funeral.
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