Tonight, at 8:10PM on London's Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda in Britain's first live commercial. part of Honda's ongoing skydiving campaign, the ad will appear during the reality show Come Dine With Me and, as Honda Manager of Customer Communications said, "If it works, people will know who it's for. If it doesn't, they won't." Brave simplicity. Nice.
Here's hoping all 19 parachutes open successfully after the crew finishes its spelling exercise. Damn, it's almost that time there right now! Someone send us the video!
Here's the video.
Not usually a fan of weepy PSA's for cancer, this one from non-profit Stand Up to Cancer directed by David Fincher and voiced by Sydney Poitier caught my attention if only to make sure I could pick out all the celebrities that pop up in the ad. Sydney Poitier, Christy Turlington, Susan Sarandon, NYC Mayor Mike Bloomberg, Morgan Freeman, Lance Armstrong, Keanu Reeves, Tobey Maguire, Casey Affleck, and Jodie Foster are in there. Can you spot more?
The beauty, and success, of Crocs shoes (no, we never owned a pair, thank God) came mostly from word of mouth and the desire to be cool because you wore strange looking shoes that squeaked. It's sort of like the Flip Video camera which used to be packaged in those impossible-to-open, hermetically sealed plastic packages that hung from hooks in Wal-Mart until it experienced a Web 2.0, "Must. Vlog. That.", iJustine-fueled rebirth.
Deep Focus CEO and avid Twitter user Ian Schafer is, as an experiment, auctioning off sponsorship of his Twitter profile and feed. The sponsorship will consist of a branded background image and the replacement of his icon with an image of the brand's choice.
Shafer has set the starting bid at $400. Let's do some math. $400 for one month. Schafer has 377 followers. He tweets 8-10 times per day. If we assume those days to be weekdays, that's about 200 tweets per month (10 tweets X 20 days). Using old-school metrics, the sponsorship will deliver 3,770 impression per day or 75,400 per month. Matching that to the $400 cost nets a CPM of $5.31.
In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think.
Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are.
You've got to hand it to Polaroid for this one. Or, not. Hey, we all have tons of photos on our phones that either get shuffled off to iPhoto, Picasa, some other such photo management software or they just never leave the phone. So what do you do when your digitally illiterate, overweight, receding hairline (think Verizon Dumb Dad) uncle wants a picture of you in your new, snug fitting bikini? Well, you run the other way, screaming "Perv!" at the top of your lungs, of course.
But when your sweet, doting, digitally illiterate grandmother wants a picture of you in your prom dress before you jump into the limo with mini-McDreamy and your friends, you Bluetooth a few shots to your Polaroid PoGo, print out a picture and hand it to Grammy to cherish. After all, there's a lot of you to cherish. Why not share?
Because why master Twitter yourself when you could pay a consultant $400 per hour?
So how do you sell homes to people with boatloads of money when the homes aren't even built yet? You show them the view, of course and that's exactly what this Denver-based Cultivator Advertising & Design campaign does for Heber City, Utah-based Red Ledges, a yet-to-be-built community for adults 45-65 with household incomes of $250K plus.
According to the release, is sounds like a great place. "Red Ledges will be a private golf and four-season recreational second home community, encompassing approximately 1,200 homes across nearly 2,000 acres. Planned amenities include 18-hole and 9-hole Jack Nicklaus designed golf courses; a Jim McLean practice and instructional facility; a Cliff Drysdale tennis academy; a premier spa and fitness facility; an indoor/outdoor equestrian center; and a private ski-in/ski-out club at Deer Valley Resort. "
Now if only if only if a few advertisers would drop several hundred thousand dollar on Adrants, we'd most assuredly consider moving the offices to Utah.
I don't know what's worse, having so much facial hair you need a big ass electric razor to handle it or being cast in a big ass electric razor campaign because you look like a primate. So I feel a bit sorry for the models in this new print campiagn for Braun which "brings out the human in men." Blame (or congratulate) BBDO Dusseldorf for the work.
An escalator shaped like a woman's leg for Gillette Venus is much kinder. BBDO Guerrero Ortega crafted this work.
Sometimes public relations professionals send things a bit early in the game so as to favor you with a scoop of sorts. Not that this was the case last week with a press release for a Barnes & Noble graffiti promotion that landed in the Adrants inbox but, for some reason, it's still sitting there, unpublished. Today, it's published on Animal.