In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think.
Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are.
You've got to hand it to Polaroid for this one. Or, not. Hey, we all have tons of photos on our phones that either get shuffled off to iPhoto, Picasa, some other such photo management software or they just never leave the phone. So what do you do when your digitally illiterate, overweight, receding hairline (think Verizon Dumb Dad) uncle wants a picture of you in your new, snug fitting bikini? Well, you run the other way, screaming "Perv!" at the top of your lungs, of course.
But when your sweet, doting, digitally illiterate grandmother wants a picture of you in your prom dress before you jump into the limo with mini-McDreamy and your friends, you Bluetooth a few shots to your Polaroid PoGo, print out a picture and hand it to Grammy to cherish. After all, there's a lot of you to cherish. Why not share?
Because why master Twitter yourself when you could pay a consultant $400 per hour?
So how do you sell homes to people with boatloads of money when the homes aren't even built yet? You show them the view, of course and that's exactly what this Denver-based Cultivator Advertising & Design campaign does for Heber City, Utah-based Red Ledges, a yet-to-be-built community for adults 45-65 with household incomes of $250K plus.
According to the release, is sounds like a great place. "Red Ledges will be a private golf and four-season recreational second home community, encompassing approximately 1,200 homes across nearly 2,000 acres. Planned amenities include 18-hole and 9-hole Jack Nicklaus designed golf courses; a Jim McLean practice and instructional facility; a Cliff Drysdale tennis academy; a premier spa and fitness facility; an indoor/outdoor equestrian center; and a private ski-in/ski-out club at Deer Valley Resort. "
Now if only if only if a few advertisers would drop several hundred thousand dollar on Adrants, we'd most assuredly consider moving the offices to Utah.
I don't know what's worse, having so much facial hair you need a big ass electric razor to handle it or being cast in a big ass electric razor campaign because you look like a primate. So I feel a bit sorry for the models in this new print campiagn for Braun which "brings out the human in men." Blame (or congratulate) BBDO Dusseldorf for the work.
An escalator shaped like a woman's leg for Gillette Venus is much kinder. BBDO Guerrero Ortega crafted this work.
Sometimes public relations professionals send things a bit early in the game so as to favor you with a scoop of sorts. Not that this was the case last week with a press release for a Barnes & Noble graffiti promotion that landed in the Adrants inbox but, for some reason, it's still sitting there, unpublished. Today, it's published on Animal.
As promised in frustratingly obtuse video teasers like this one, "What Men Need to Know" unveiled its secret sponsor today.
And it's ...
I love this ad where a mother opens the kitchen trash and finds a bunch of little clocks: old AT&T rollover minutes that her kids don't want because "those minutes are from September!"
"They're rollover minutes, they're exactly the same!" she cries in exasperation. Then she delivers a one-sentence guilt trip that brought my mom's "starvation in the mother land!" speech to mind.
Not that we one more proof point to solidify the fact people who love Macs love Macs and people who...well...let's just say there's no love at all on the PC side of thing, but here is yet another consumer-created ode to Apple greatness. It's set to the tune Again & Again by The Bird and the Bee and demonstrates all the wonderful things Mac can do.
The video was featured on the Unofficial Apple Weblog.
Here's a new series of GEICO commercials where the gecko gets stalked by a wildlife enthusiast. Watch him narrate for nature lovers while the green mascot goes about his business at libraries, golf courses, cafes and parks.
The safari fanboy is totally at odds with his surroundings, but he's got that wild, lovable Steve Irwin enthusiasm about him. My favourite is the spot where the gecko ditches him on the subway.
One point for beast; zero for man.