Jiggling Breasts Yield to Jiggling Bellies in Subaru Commercial

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Well it's about time for some equal time. Why should commercials which involve cars, water and soap suds combined into a slow motion sex-fest be reserved exclusively for hot young women in tiny bikinis that barely cover their pulchritudinous curvaceousness? That's just so...sexist.

Thankfully, Subaru knows this and has left thong-clad females out of it's latest Forrester commercial in favor of...yes...hot, sexy, belly-jiggling sumo wrestlers. What fun! Oh come on. You know a jiggling belly can be just as hot as jiggling breasts, right?

by Steve Hall    May-13-08    
Topic: Commercials, Good, Racy, Strange



Because It's Obligatory for Moms to Be Like, 'No, Don't Get Me Anything'

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I read somewhere that Mother's Day is more important to mothers than any other holiday. And while we may suspect that's true, moms are constantly trying to downplay it -- which is a dirty trick you should never fall for.

Seriously. I fell for the "It's just a day, don't bother" speech two years ago. The next time I saw my mother, she tossed my gift aside and snarled, "I didn't want your presents. I wanted your presence." It was clear she'd been practicing that line for days.

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by Angela Natividad    May-13-08    
Topic: Good, Spoofs, Video



Video Advocates Creation of Cannes Humanitarian Lion

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About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues. Each agency that submitted work to Cannes for any category would be required to also provide one Humanitarian Lion idea. Finalists would then be selected and have until the next year's Festival to execute the work at which time the work would be judged and the winner awarded the Humanitarian Lion.

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by Steve Hall    May-12-08    
Topic: Cause, Good, Industry Events, Video



Salacious Nudity the Obvious Choice to Market Liquor

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This Cabana Cachaca campaign with shots of a naked woman juxtaposed with a liquor bottle has been covered everywhere. So why would Adrants cover it now? For the sake of completeness and journalistic integrity, of course. Oh, and to fulfill the required daily quota of hot, barely dressed woman who appear in advertising for no apparent reason. Enjoy

by Steve Hall    May- 9-08    
Topic: Good, Racy, Strange



'Get the %#*&% Out of My Office Before I M16 Your Ass!'

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If you're a media planner or buyer, you're gonna love this new online game from Intergi. Are you sick of sales people bugging you? Tired of self-important AE demanding you revise that media schedule one more time so there's one m ore line on the flow chart between the online portion of the buy and the offline? Ready to tear the head off that pompous creative who thinks he knows media?

Having fun yet? :-)

by Steve Hall    May- 8-08    
Topic: Agencies, Games, Good



Fiat Messes With Nature to Sell Cars

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And now, for the final act, Fiat will pull a rabbit out of a...tortoise shell? Damn. Why do marketers always have to go a mess with magical metaphors just to create strange looking ad campaigns? Oh well. All in good fun. Oh and to sell a few cars as well.

Along with a rabbit shacking up in tortoise shell, the campaign offer an owl sprouting peacock feathers and a spider sporting a beetle shell. Somehow this sells cars. Giovanni + DraftFcb, São Paulo created.

by Steve Hall    May- 8-08    
Topic: Campaigns, Good, Magazine



Publicity Ploy Gets Worst Copywriter Hired, Nets Agency Press

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Oh the games people play to get their name in the press or to land that dream job. For Yutaka Tsujino, the "disastrous" two years he spent at Crispin Porter + Bogusky wasn't enough to quench his creative needs. Now, after dubbing himself the World's Worst Copywriter and launching Yutaka Sucks, he's landed a job at Seattle's Creature because, well, Creature Co-Founder and Creative Director Jim Haven thought the job search effort didn't suck.

In the press release which had to be a nice break for the writer from the daily grind of monotonously shilling corporate dreck, Haven said, "Rarely do these kinds of stunts work unless they are brilliant. After visiting Yutaka's website and learning about his background and experience, we knew he was a perfect fit for Creature. We thought he was hilarious."

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by Steve Hall    May- 8-08    
Topic: Agencies, Good, Strange



Honda Has A Choir, Audi Has Gymnasts

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OK so we've had an entire choir imitate the sound a Honda makes. Now we have an army of gymnasts doing a routine to the actual and mixed sounds of to Audi R6. Created by BBH London and edited by Cut + Run, the spot is airing in the UK and is said to debut in the US shortly. Nicely done.

by Steve Hall    May- 8-08    
Topic: Commercials, Good



GM's Aveo Robot Beats Old Joke to Death

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OK so BMW did the Mini robot thing. Then Citroen did it. Then it got spoofed. Then Sony spoofed it to promote a game. Then some kid spoofed the Sony Spoof. Then Citroen returned with a skating robot. Then...nothing happend for two years.

Now, moving only as quickly as GM can, Chevrolet is out with its own nod to the roof top dancing car robot thing turning the whole thing into a lame, two years too late joke. OK, so it's a little bit funny. Strawberry Frog Amsterdam created it.

by Steve Hall    May- 7-08    
Topic: Bad, Brands, Good, Video



Site Helps You Remember What Happened in Vegas

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Deep Focus just launched a promotional site for the Cameron Diaz/Ashton Kutcher movie, What Happens in Vegas, called What Happened That Night, which aims to help you remember what you did in Vegas the night before. It's one of those answer a few questions, upload a picture and get a customized, forwardable message in return things.

by Steve Hall    May- 6-08    
Topic: Good, Online







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