I read somewhere that Mother's Day is more important to mothers than any other holiday. And while we may suspect that's true, moms are constantly trying to downplay it -- which is a dirty trick you should never fall for.
Seriously. I fell for the "It's just a day, don't bother" speech two years ago. The next time I saw my mother, she tossed my gift aside and snarled, "I didn't want your presents. I wanted your presence." It was clear she'd been practicing that line for days.
About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues. Each agency that submitted work to Cannes for any category would be required to also provide one Humanitarian Lion idea. Finalists would then be selected and have until the next year's Festival to execute the work at which time the work would be judged and the winner awarded the Humanitarian Lion.
This Cabana Cachaca campaign with shots of a naked woman juxtaposed with a liquor bottle has been covered everywhere. So why would Adrants cover it now? For the sake of completeness and journalistic integrity, of course. Oh, and to fulfill the required daily quota of hot, barely dressed woman who appear in advertising for no apparent reason. Enjoy
If you're a media planner or buyer, you're gonna love this new online game from Intergi. Are you sick of sales people bugging you? Tired of self-important AE demanding you revise that media schedule one more time so there's one m ore line on the flow chart between the online portion of the buy and the offline? Ready to tear the head off that pompous creative who thinks he knows media?
Having fun yet? :-)
And now, for the final act, Fiat will pull a rabbit out of a...tortoise shell? Damn. Why do marketers always have to go a mess with magical metaphors just to create strange looking ad campaigns? Oh well. All in good fun. Oh and to sell a few cars as well.
Along with a rabbit shacking up in tortoise shell, the campaign offer an owl sprouting peacock feathers and a spider sporting a beetle shell. Somehow this sells cars. Giovanni + DraftFcb, São Paulo created.
Oh the games people play to get their name in the press or to land that dream job. For Yutaka Tsujino, the "disastrous" two years he spent at Crispin Porter + Bogusky wasn't enough to quench his creative needs. Now, after dubbing himself the World's Worst Copywriter and launching Yutaka Sucks, he's landed a job at Seattle's Creature because, well, Creature Co-Founder and Creative Director Jim Haven thought the job search effort didn't suck.
In the press release which had to be a nice break for the writer from the daily grind of monotonously shilling corporate dreck, Haven said, "Rarely do these kinds of stunts work unless they are brilliant. After visiting Yutaka's website and learning about his background and experience, we knew he was a perfect fit for Creature. We thought he was hilarious."
OK so we've had an entire choir imitate the sound a Honda makes. Now we have an army of gymnasts doing a routine to the actual and mixed sounds of to Audi R6. Created by BBH London and edited by Cut + Run, the spot is airing in the UK and is said to debut in the US shortly. Nicely done.
OK so BMW did the Mini robot thing. Then Citroen did it. Then it got spoofed. Then Sony spoofed it to promote a game. Then some kid spoofed the Sony Spoof. Then Citroen returned with a skating robot. Then...nothing happend for two years.
Now, moving only as quickly as GM can, Chevrolet is out with its own nod to the roof top dancing car robot thing turning the whole thing into a lame, two years too late joke. OK, so it's a little bit funny. Strawberry Frog Amsterdam created it.
Deep Focus just launched a promotional site for the Cameron Diaz/Ashton Kutcher movie, What Happens in Vegas, called What Happened That Night, which aims to help you remember what you did in Vegas the night before. It's one of those answer a few questions, upload a picture and get a customized, forwardable message in return things.
So yea, billboard cut outs. You've seen them before but maybe not exactly like this campaign from Y&R Tell Aviv for Pessek Zman Elite chocolate. Pessek Zman means "time out" in English and the cut outs next to these billboards are, yes, taking a time out. Not bad.