So yea, billboard cut outs. You've seen them before but maybe not exactly like this campaign from Y&R Tell Aviv for Pessek Zman Elite chocolate. Pessek Zman means "time out" in English and the cut outs next to these billboards are, yes, taking a time out. Not bad.
After all these years of creating unattainable fantasy, Axe wants to deliver the real thing. With a new commercial tagged, "You're needed at the Axe cottage" which has gorgeous bored women wishing there were men around, Axe is offering four winners a stay at the Axe cottage in Canada's Muskoka Lakes region complete with home theater, personal chef, waterfront, hot tub and the Axe Angels. Where does one enter?
So...how do you get the word out about your grass-fed meat? No, not that kind of meat you vegan sicko! Beef meat. From cattle. That kind. OK, so how do you get the word out? Well, you slap wild posting up all over the city, of course. And, you tweak your copy so it mirrors lines from popular movies, song lyrics and ad slogans.
This approach yields "I love the smell of grass-fed beef in the morning," So grass-fed a caveman would eat it" and "Say hello to my grass-fed friend." The work was created by Olive for La Cense Beef. There's also a microsite with even more wordy witticisms.
It would be easy to toss off this Renegade video which espouses its belief marketing should be a service to consumers rather than an intrusive method to get people to buy stuff. It's not new and it's been voiced by many an agency eager to illustrate they know marketing has to engage, enable conversation, provide benefit, offer participatory experiences and provide a service that goes beyond an excuse simply to sell product.
So here's one of those things that's so bad it's good or, well, perhaps it's just so bad it's just bad. You decide. Here's a dude who's portrayed as the last supporter of Hillary Clinton as the convention nears. Obama Girl he is not. Newsgroper's great at the fake blog thing but it's not so clear they're all that good at making spoofish video. Sorry guys. That's just how we see it.
Hey wait. We get it. It's supposed to suck! Genius! Brilliant! Awesome! The last standing Clinton supporter is a buffoonish emo idiot who can't lick and ice cream cone without getting it all over his face.
If you're one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they're on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.
Along with an amateur-style video with the walrus antics, which, let's be honest, is pretty lame, comes seafood packaging placed in local farmer's markets which don't contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you'd want to see when digging through the cooler for that prefect cut of fish.
American Shelf Life's Amanda Mooney sent in this ad seen on Ads of the World which she described as "creepy." And creepy it is. Often, nature's delicate balance isn't top of mind; particularly when it has to do with frogs and their affect on the world.
The ad, from Vancouver's TAXI, is for the Vancouver Aquarium and illustrates quite graphically what a world would look like if frogs suddenly disappeared. You see, frogs eat insects. Lot's of them and without frogs, that relaxing evening bath might not be so pleasant.
MarketingSherpa has released its 2008 Online Advertising Handbook + Benchmarks report. They sent a copy for us to take a look and it is without doubt the most complete, concise and fact filled piece of hefty online data goodness out there. It's all about planning, designing, executing, and measuring online ad campaigns and has research from a survey with 577 online advertisers.
Dayparting, frequency capping, demographics, online media consumption patterns, spending levels, clickthrough myths, designing the perfect online ad, ad recall, average clickthrough rates, conversion rates, landing page design, online video, gaming, rich media, targeting strategies, contextual and behavioral advertising, online media buying tips. Everything. It's all in there.
The Handbook also includes an advertising eye tracking study conducted with MarketingSherpa's partner, Eyetools which reveals how important online ad placement (position) can be to a campaign's ROI. Get smart. Buy it here. (And, yes, that's an affiliate link and yes we do get a cut of the purchase price.)
A few months ago, a senior copywriter recommended I read Hey Whipple, Squeeze This by Luke Sullivan. I was incredulous, mostly because I've been swinging off Ogilvy's left you-know-what since Confessions of an Advertising Man.
(Getting into Ogilvy is like reading Atlas Shrugged for the first time. It will fuck with your mind.)
Just to be nice, I bought Sullivan's book, and I'm really sorry I did. Because now my walls are COVERED in strategic doodling. I am developing ideas I wouldn't have allocated brainpower to six months ago.
Here's a neat way to draw attention without stripping down and eating body parts. In January, Improv Everywhere got 200 ordinary-looking people to invade New York's Grand Central station and freeze on cue for five minutes.
It was pretty well-orchestrated. One guy went catatonic while picking up some papers he dropped. A couple froze mid-stride. A girl's just-peeled banana never made its mark.
Surrounding bystanders totally COULD NOT DEAL. It was like witnessing the rapture. When everyone started moving again, witnesses applauded.