So here's one of those things that's so bad it's good or, well, perhaps it's just so bad it's just bad. You decide. Here's a dude who's portrayed as the last supporter of Hillary Clinton as the convention nears. Obama Girl he is not. Newsgroper's great at the fake blog thing but it's not so clear they're all that good at making spoofish video. Sorry guys. That's just how we see it.
Hey wait. We get it. It's supposed to suck! Genius! Brilliant! Awesome! The last standing Clinton supporter is a buffoonish emo idiot who can't lick and ice cream cone without getting it all over his face.
If you're one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they're on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.
Along with an amateur-style video with the walrus antics, which, let's be honest, is pretty lame, comes seafood packaging placed in local farmer's markets which don't contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you'd want to see when digging through the cooler for that prefect cut of fish.
American Shelf Life's Amanda Mooney sent in this ad seen on Ads of the World which she described as "creepy." And creepy it is. Often, nature's delicate balance isn't top of mind; particularly when it has to do with frogs and their affect on the world.
The ad, from Vancouver's TAXI, is for the Vancouver Aquarium and illustrates quite graphically what a world would look like if frogs suddenly disappeared. You see, frogs eat insects. Lot's of them and without frogs, that relaxing evening bath might not be so pleasant.
MarketingSherpa has released its 2008 Online Advertising Handbook + Benchmarks report. They sent a copy for us to take a look and it is without doubt the most complete, concise and fact filled piece of hefty online data goodness out there. It's all about planning, designing, executing, and measuring online ad campaigns and has research from a survey with 577 online advertisers.
Dayparting, frequency capping, demographics, online media consumption patterns, spending levels, clickthrough myths, designing the perfect online ad, ad recall, average clickthrough rates, conversion rates, landing page design, online video, gaming, rich media, targeting strategies, contextual and behavioral advertising, online media buying tips. Everything. It's all in there.
The Handbook also includes an advertising eye tracking study conducted with MarketingSherpa's partner, Eyetools which reveals how important online ad placement (position) can be to a campaign's ROI. Get smart. Buy it here. (And, yes, that's an affiliate link and yes we do get a cut of the purchase price.)
A few months ago, a senior copywriter recommended I read Hey Whipple, Squeeze This by Luke Sullivan. I was incredulous, mostly because I've been swinging off Ogilvy's left you-know-what since Confessions of an Advertising Man.
(Getting into Ogilvy is like reading Atlas Shrugged for the first time. It will fuck with your mind.)
Just to be nice, I bought Sullivan's book, and I'm really sorry I did. Because now my walls are COVERED in strategic doodling. I am developing ideas I wouldn't have allocated brainpower to six months ago.
Here's a neat way to draw attention without stripping down and eating body parts. In January, Improv Everywhere got 200 ordinary-looking people to invade New York's Grand Central station and freeze on cue for five minutes.
It was pretty well-orchestrated. One guy went catatonic while picking up some papers he dropped. A couple froze mid-stride. A girl's just-peeled banana never made its mark.
Surrounding bystanders totally COULD NOT DEAL. It was like witnessing the rapture. When everyone started moving again, witnesses applauded.
As AdFreak Tim Nudd correctly surmises, this fake medical condition approach from DDB LA which promotes Activision's Enemy Territory: Quake War will resonate perfectly with young boys who, if they aren't thinking about gaming, are thinking about sex. So, an "ailment" such as "projectile dysfuntion" is sure to get a laugh. There's a video and there's a site. Now go have a giggle because yes, even at your age, you still think this stuff is funny.
Here's is an absolutely perfect (and hilarious) representation of what real life would be like if everyone acted the way they do when they use Facebook. Scary, Very scary. The video comes from the UK comedy group, Idiots of Ants. Earlier, the group had fun spoofing the debut of Facebook News Feed feature.
For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.
Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.
All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?
Go be a hero and bend it.
I was probably sold on this video around the time Big Man on Campus went, "Cat gut. She's got more torque than most players can deal with."
The spot, for Wahl Trimmers, was put together by Leo Burnett, Detroit; Caviar Films, Beast Editorial, and Pluto and Milagro Post. If you're wondering why it needed so many supple fingers, you haven't watched it yet. Manipulating the furry rogue required genius.
Funny about Leo Burnett though. Isn't that the agency whose creatives grew 'staches for charity?