Check out this trio of ads by BLATTNER BRUNNER, Atlanta for Appalachian Stove Co. Campaign name: "Hot and Crusty."
The fact sheet reads, "Concept: Clean burning stoves for people who pretty much don't care. Market: Southeastern US, especially highlands."
You won't absorb the full awesome-osity of that sparing description (and choice of geography) until you see the creative. The one at left says, "A roaring fire. A bottle of wine. A barn full of sheep." (Dude ... ew. But also, HA!)
Text is followed by a solitary image of an old-school stove and the brand name.
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So this is what what it takes now to sell milk. Yup. Goofy videos that are knock offs of other goofy videos (movies? bands?). For Got Milk, Goodby Silverstein & Partners offers up One Gallon Axe, a rock band video that, well, you just have to watch it to truly appreciate its weirdly odd goodness.
Like we said yesterday, if you're not at Advertising Age's Digital Marketing Conference, you can get tidbits of it here following David Armano's Twitter feed. Right now (9:45AM) Donny Deutsch is interviewing Jeff Zucker. Some tidbits:
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Well it's about time. The Lynx/Axe babes are back, this time from Australia in the form of the Lynx Anti-Soap Squad or LASS. Witty. As with all Lynx/Axe efforts, the work panders to the typical high school kid who thinks about sex 24/7...in other words, the entire male race. Framed like a COPS episode, two Lynx girls, dressed in police uniforms you wish actual police officers (female ones, that is) wore all the time prowl for guys who use regular bar soap as if it were a crime.
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These are really, really bad! No, wait, these are really, really good! No wait....damn it, we're conflicted about this new DISH Network work sent to us from Fueld (yes, that's spelled correctly) Films. In the three commercials, comedian Frank Caliendo takes on the personas of Al Pacino, Donald Trump and George Bush. He does a fairly good job but we're not sure these commercials sold us anything.
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Ah yes, that occasionally embarrassing morning moment when you find yourself (if you're a guy) tenting your sheets with no way to hide the fact you're sprung. Either due to that early morning dream about the hot girl you saw on Flickr and are now having sex with in your mind...or the serious need to take a piss, morning wood is something all guys have to deal with from time to time.
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A new ad from the Democratic National Committee called Bush/McCain: Lockstep argues presidential candidate John McCain, since after 9/11, has been in complete agreement with President Bush regarding America's presence in Iraq. If you're a Republican, you'll love it because McCain will give you more of what you already have. If you're a Democrat, you'll love it because it highlights everything you dislike about America's presence in Iraq. Hmm. A political ad both sides can like?
We get it! We get it! It's a mashup! An underwear mashup. And, in case we didn't already realize that from the pantheon of colors in this ad, we've also got myriad musical styles to hammer the point home for those of us who might be visually impaired.
For Bonds Youth, Sydney's The Campaign Palace created the ad
If you want to see a really, really weird ad about Nomis, logos, trophies, attention, sponsorship, endorsements and boots then you really need to watch this quirky video for Nomis boots (we call them sneakers here). The ad was created by Johannes Leonardo, a new agency founded by former Saatchi & Saatch EVPs Jan Jacobs and Leo Premutico.
While we're not sure what making a bed has to do with a hospital's ability to successfully perform a hip replacement or being ranked tops among all hospital responding to a heart attack, we do like this new commercial from Boston-based Winsper for Exeter Hospital. Oh wait, we get it. Attention to detail. After all, a well made bed is certainly as important as performing open heart surgery.
OK. We jest. We get the analogy. Besides, the spot is just very soothing and who doesn't want to be soothed when faced with a nerve-racking hospital stay? Not us. We've been there.
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