Sprite Will help You Feel It. And Tear Your Body Apart

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In what begins as yet another lame celebrity-fueled soft drink commercial, we see hip hop artist Drake trying to lay tracks but he's "just not feelin' it." Cut to Vanilla Ice-esque homeboy wannabe producer who wishes Drake would cut the shit and just sing

Drake takes a sip of Sprite and tries again. This time he feels it. He really feels it. In fact, he feels it so much, his body can't take it and he goes all Herbie Hancock Rockit until his woofer lets loose (ejaculates) so much feeling, Drake can't help but lay one down righteously.

Really, really awesome animatronics and effects by Spectral Motion in this BBH-created commercial.

more »

by Steve Hall    Feb-12-10    
Topic: Celebrity, Commercials, Good



Vitamin Water's Steve Nash is 'The Most Ridiculous Man in the World'

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We love the Dos Equis Most Interesting Man in the World campaign. Many people do. Because it's funny. And Weird. And, well, ridiculous. And Vitaminwater knows this. And so does Nike Trash Talk sneaker creator, philanthropist and Phoenix Suns' guard Steve Nash.

Nash appears in a series of Vitamin Water videos which spoof the Dos Equis Most Interesting Man in the World campaign. Nash's version is entitled The Most Ridiculous Man in the World. And it is ridiculous. And brilliant. Ridiculous and brilliant. When do you get to use those two words in the same sentence?

We love that.

by Steve Hall    Feb-12-10    
Topic: Brands, Campaigns, Creative Commentary, Good, Spoofs, Video



No Slogans. No Sequins. This is The Man

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Love this new French Connection video called "The Man." It casts aside all the over the top blather we see in far too many fashion ads. In this one, we have a man. And he has clothes. And he is a regular man. Well, a regular man with a (fake?) beard who can't seem to get the elevator to work. But a man with a fashion sense none the less. Just, thankfully, not for sequins. Which is really code for over the top fashions brands try to sell me but only end up selling to the three people who actually respond to their ads in GQ.

by Steve Hall    Feb-11-10    
Topic: Brands, Good, Strange, Video



Hello Ladies. I'm on A Horse. And I Smell Like Old Spice

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In a witty jab at "smell like a lady" mens' fragrances, Old Spice whips out a full on man's man to tell us what real men are all about. Sadly, ladies, your man isn't this man and he can't give all the wondrous things the man in this commercial can. Unless, of course, your man uses Old Spice. And sits on a horse. On a beach. With diamonds. And tickets to "that thing you love."

This commercial is funnier than any Super Bowl commercial in recent history. It pokes fun at the competition without being too negative. It acknowledges the fact Old Spice is far from one of those fancy schmancy fragrances you can buy for $100 per ounce. And it celebrates the fact all men need not smell like a Metrosexual a please their women

by Steve Hall    Feb- 9-10    
Topic: Commercials, Good, Strange



Kia Adds Yellow Bikini to Sock Monkey, Muno, Robot, Teddy and Mr. X

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You've seen the teaser for Kia's first Super Bowl commercial, right? We've seen the whole thing. Sorry, can't link until it airs during the third quarter.

It's not bad. It's fun. But it's really just a longer version of the teaser. No real surprises. Well, except for maybe a lady wearing a yellow bikini in a hot tub. You know. These are the things marketers have to do to appeal to the stereotypical block head who watches the Super Bowl, right? But the ad does end with a focus on family. No, not that kind of focus.

by Steve Hall    Feb- 7-10    
Topic: Commercials, Good, Super Bowl 2010



Cyberbullying PSA Yanks Mean YouTube Comments

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This is a very, very cool use of YouTube and Flash technology. In the middle of a "PSA" for the plight of dolphins caught in fishing nets, the reaches out of the video window and grabs one of the mean comments. It turns out the video is for cyberbullying. Very cool.

Of course, you can tel the whole page is "flashed" but if you aren't initially looking for it, the technique works quite well.

by Steve Hall    Jan-22-10    
Topic: Cause, Good, Video



adidas Meets Star Wars on Street Corner

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Where in the world would you expect to see Darth Vadar and the Stormtroopers hanging out with Snoop Dogg, David Beckham Calle 13 and Neil Armstrong? In a new Sid Lee-created commercial for adidas, of course. The new spot celebrates the launch of the brand's Star Wars sneakers and apparel. It's culture clash-licious.

by Steve Hall    Jan-15-10    
Topic: Brands, Campaigns, Commercials, Good



Nigeria Gets Real Money From Fake Email Spam Scam

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So Mother decides to give away $10,000 as a Christmas gift this year. Rather than spreading it across several clients and charities, the agency cooked up a promotion that resulted in a fake email spam that offered the money to the first person who responded with their bank account information. One person actually did.

Mother then traveled to the office of one Theo Delaney and handed the man the $10,000. In a humorous twist, Delaney turned around and gave the money to the Nigerian charity Forward Nigeria. The knowing reaction of the Nigerian woman is priceless.

by Steve Hall    Dec-22-09    
Topic: Agencies, Cause, Good



YouTube's Goofy Boi Pimps Pretzelmaker's Four Buck Hook Up

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As you all know, we occasionally really love things most people don't. This might be one of those things. We just can't get enough of this work from 16 year old Goofy Boi who hooked up with Pretzelmake for, ahem, the Four Buck Hook Up, a music video that plays like an actual music video more than it does a commercial for the pretzel chain.

We're a sucker for derivatively simple, Owl City-like sing-a-long style songs...even though we never sing along. And anyway, who doesn't like a great young love story? Even if it comes in the form of a commercial?

In September, a Pretzelmaker executive found Goofy Boi's work online and worked with him to create this ideo to support a current promotion. Goofy Boi recorded the song in October and shot the video at a local mall the first week of November.

Give it a watch. And be nice to the guy.

by Steve Hall    Nov-30-09    
Topic: Brands, Consumer Created, Good, Social, Video



Pilgrims Get Sexy Makeover in Muscle Milk Thanksgiving Video

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Teachers, hide your students! The traditional Pilgrim is about to get a deliciously sexy makeover by Jason Reed for Muscle Milk. In this video, we are treated to a far less than staid Thanksgiving as dinner turns into a hip-hop rap fest.

Entitled Sexy Pilgrim, the video was created by San Francisco-based Pereira & O'Dell and turns Thansgiving into something our forefathers never would have imagined.

by Steve Hall    Nov-20-09    
Topic: Good, Video








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