Energy Drink Has Nice Cans

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Ha, ha, ha. So funny. So witty. So done 6 billion times before. But hey, when there's nice cans involved, you're pretty much guaranteed coverage on Adrants. It's actually a pillar of our mission statement and we kind of have to follow that or else we'd be adrift with editorial irrelevance, right?

by Steve Hall    Mar-28-08    
Topic: Good, Outdoor



Italian Mafia Meets New York Pizza in Holland

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What do you get when you mix a New York-style pizza brand...in Holland...with the Italian mafia? Three very funny commercials for a place called New York Pizza. Watch as a mountain of blow turns out to be a really bad pizza dough ingredient. Also: Pizza sauce that's a result of a beating, and a pizza delivery boy who's offered protection.

by Steve Hall    Mar-28-08    
Topic: Good



Men Lost in Hairy Jungle Saved by Miss Epil

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Our first reaction after viewing these three new ads by Lowe Strateus for Miss Epil was "what the hell is that guy doing stuck in the jungle?" Then, we looked closer. We smiled. We giggled. We reminisced about similar experiences. Then, we said, "brilliant." With smartly crafted visuals, a product shot and a call to action-style tagline, these ads cut a clear path to simplicity of message. See all the ads here.

by Steve Hall    Mar-28-08    
Topic: Campaigns, Good, Magazine



'Will You Ever...?' is Probably a Better Question.

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Here's a tense, exhilarating survey of things many aspire to do, but most never will (even with two weeks paid vacation):

o Freefall into a bottomless canyon
o Dive into mysterious ocean depths
o Glide across the Antarctic plains
o Drive a Land Rover

One of those things doesn't belong. We're just not sure which.

The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam, which was commissioned by guess-which-company.

by Angela Natividad    Mar-27-08    
Topic: Brands, Commercials, Good, Television



The Guild Wins Best Series at YouTube Video Awards

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The Guild, an online show written by MMOG gamers for MMOG gamers, got some love at the YouTube Video Awards. Huzzah.

Catch the webisodes at Watch the Guild. Turn the volume down: we thought we were getting all schizophrenic, but it was just that a bunch of them started playing at the same time.

Since closing the window, the room seems quiet. And lonely.

by Angela Natividad    Mar-27-08    
Topic: Events, Good, Online, Video



Little Minx Experiments with Exquisite Corpse

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...and no, not in the PBS kind of way.

"Exquisite Corpse" is a game where words and images are assembled to make a new whole. Players must adhere to certain rules to keep the game going.

Thus inspired, LittleMinx.tv invited directors Chris Nelson, Josh Miller, Malik Hassan Sayeed and Phillip Van to play "Exquisite Corpse" with short films. Two rules:

o Each must respond to the last line of text from the last director's script, and
o Each film must feature the Little Minx brand somehow

View the results of the game. If you just want a taste, here's a lovely sad one about the death of innocence, which follows this one about a man who cheats at cards. (And that's a really, really short synopsis.*)

more »

by Angela Natividad    Mar-27-08    
Topic: Brands, Campaigns, Good, Video



Ew, Gross. It's a Big Shiny GUT.

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French company Tefal is promoting a newfangled muscle:fat tracking scale for beachside midlifers that suffer the indignity of sucking it in.

Simple. Relatable.

We've heard the gut-clench is common practice. Not that we'd know. We were born with abs of steel. Because we're robots.

by Angela Natividad    Mar-27-08    
Topic: Commercials, Good, Television



Scion Doesn't Just Speak; It Speaks for You

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In keeping with Scion's build-your-own identity, StrawberryFrog launched Scion Speak, where you can create a Scion crest.

The site was developed after the agency interviewed Scion lovers in urban areas like LA and New York. Graffiti artist Tristan Eaton, who designed the options for the coats of arms, called the campaign "one of the most rewarding art projects I've ever created.

"I love that what I've created can be pieced together, in thousands of variations to become something no longer mine, but yours," he added.

We can identify with Eaton. Scion's campaigns aren't just creative; they tirelessly conceive creativity without deviating from Scion's gritty brand feel or relinquishing too much control. And because of that, a car we considered to be ass-ugly is now strangely desirable.

by Angela Natividad    Mar-27-08    
Topic: Brands, Campaigns, Good, Online



Guinness Mobile Application Speaks Cantonese

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OgilvyOne Hong Kong along with XS2TheWorld and the Hyperfactory, in partnership with rugby tournament Sevens, have created, for Guinness, what's being touted as the first Cantonese-speaking mobile guide. The application, Guinness Passport to Greatness, tournament attendees match schedules, stadium information, maps, reviews and a guide to the city. Of course, spots where one can have a Guinness are highlighted.

For those attending the tournament who don't speak Cantonese, the mobile application speaks the language so non-locals don't get lost in the labyrinth of a foreign land. With prerecorded phrases such as "Take me back to the South Stand", "Another round of Guinness please" and "Can you direct me to the nearest ATM machine?", visitors will be well cared for. Well mostly. We're guessing it won't ask, "Where the nearest strip club?"

by Steve Hall    Mar-27-08    
Topic: Good, Mobile/Wireless



It's a Flickr Search Tool for Art Directors!

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This ... this is amazing.

SF-based junior art director Bryan Denman and designer Ryan Teuscher built a flickr search bar for the advertising community. "It pulls in a flickr feed at speed (w/ some other tricks) so that an AD can quickly scour the site as a source for reference material," he wrote.

Play with it at Compfight.com. The super-fast search bar filters for images licensed by Creative Commons, among other neat tricks.

We queried "hamburger" just for kicks, and got a delicious-looking page loaded with hamburgers, hamburger restaurant signs, Ronald McDonald looking pensive, Paris Hilton eating a hamburger, and one lion.

by Angela Natividad    Mar-26-08    
Topic: Good, Online, Research, Specialty, Tools








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