Toronto Blue Jays Bring Back Tube Socks, 80s Frill

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Isn't it fun to look back to the childhood days of your favorite baseball players? Sometimes but not when it involves 1970's-era shorts and tube socks. The Pretty in Pink-inspired 80's stuff we can deal with. Those nasty seventies, not so much.

It's all part of a campaign from Publicis Toronto for the Toronto Blue Jays. Director James Haworth comments on the work saying, "Set in the 70's and 80's and shot in Florida on Color Reversal film, a film stock that was prevalent back in the day, and it gives the viewer a feeling of how things were, visually, in that time - especially in the 70's."

Hmm. Sometimes we'd rather not remember. But if you really want to remember, you can see all three commercials here.

by Steve Hall    Mar-26-08    
Topic: Campaigns, Commercials, Good



'Circus' Knows How to Make Use of a Bombshell, Among Other Things

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Circus is this brilliant boomer lifestyle magazine that describes itself like this:

"Debate, discussion and controversy. Let's talk about the over 50s."

The third page of its February issue featured this gorgeous image of Sophia Loren perched just above the lower margin, drawing plenty of attention to the articles around her (mainly because we were scouring the text going "Who is that girl?!").

We also got to check out the magazine. It includes raunchy boomer poetry, sex and business talk, and spiffy little featurettes like The Ad that Never Ran. (Think Thatcher and Scottish oil. Feeling greasy?)

Anyway, it's refreshing to see a senior publication that's not splattered with AARP messages and bladder control ads. It also looks like an awesome resource for boomer culture.

Here's to hoping they're still around when we're pushing 50 and looking for saucy reading material.

by Angela Natividad    Mar-25-08    
Topic: Celebrity, Good, Publishing



It's a Bird! It's a Plane! It's Plaid Tour '08!

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Remember that van that looked like it was dipped into the dyeing vat of a private school uniform purveyor? Last year it motored through the East Coast converting heathens to Web 2.0; this year it's going West.

See tentative dates.

About four months from now, the Plaid van will stop at agencies and companies to preach the gospel of social media. Along with new ideas, they will come bearing Twinkies and shirts. (Email Darryl [at] thinkplaid [dot] com if you'd like them to pop by.)

The roadies need sponsors so if you can pitch in some cash, a hotel room or a new fashion tip for that chocolate ride, they'd be much obliged. (So would we.)

by Angela Natividad    Mar-25-08    
Topic: Agencies, Events, Good, Guerilla, Social, Sponsorship



Carlton Draught Follows Big Ad, Flashdance With Skytroopers

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There's just something about follow ups to great work that, well, just fall flat. Not that this new Clemenger BBDO-created commercial for Carlton Draught is a bad ad but it's no Big Ad. Clearly, the ad, which brings back the crowd of yellow-dressed men, is trying to recapture that Big Ad feel and it gets some of it but never quite recaptures the originals. Of course, that's why originals are originals and sequels are sequels.

We admit to liking the guy at the end who, sitting on his couch with his wife, comments, "wouldn't make me buy it" after seeing a recap of the skydiving extravaganza on TV just before...well...just watch the commercial to find out.

by Steve Hall    Mar-25-08    
Topic: Commercials, Good



CareerBuilder's Lesson 32C Gauges Workplace Worth

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Created by Wieden + Kennedy, CareerBuilder has launched a four part video series called Office Worker Survival Series which aim to "humorously instruct the disgruntled worker how to navigate the treacherous waters of corporate America."

In the first video, Gauging Your Workplace Worth, the worth of an employee is examined based on how elaborately their birthday gets celebrated in the office. From time of day to location to attendance to food to whether or not your co-workers sung happy birthday to you, the CareerBuilder Birthday Celebration Observational System gauges the liklihood you'll be considered for a promotion in the future or tossed out the door at the first sign of a downturn.

And no, we didn't miss the nod to bra sizes in the Lesson labeling system. We are, however, very interested in how big the lessons will become as the series progresses.

by Steve Hall    Mar-25-08    
Topic: Good, Video



Obama Girl Tells Hillary to Stop Hating on Barak.

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Who knew? Really. Who knew Obama Girl would amount to anything more than a one-off from some random YouTube chick with a "crush" on Obama. Well, it seems a good percentage of the nation has a crush on Obama and that crush might get him all the way to the White House this fall.

In the latest Obama Girl video from Barely Political, Amber takes down Hillary and urges her to stop hating on Obama. Amber tells Hillary her quest is becoming hopeless, that America is Obama Nation, and that her continued attacks are just making the McCain option look better which, of course, is not good for the Democrats' cause.

more »

by Steve Hall    Mar-25-08    
Topic: Cause, Good, Political, Racy, Video



Claussen Pickles Quench Oral Desires

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If you prefer things stiffly erect and throbbing with fullness rather than things that are flaccidly limp and not up for anything fun then, according to this ad, Claussen is your brand of pickle. Why mess with a tired, spent pickle when you can have one that's ready to forcefully explode in your mouth with an orgasm of juicy flavor quenching your desire for spunky girth?

by Steve Hall    Mar-24-08    
Topic: Good, Magazine, Strange



Hypnotism Helps Eliminate Focus Group "Group Think'

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Writing in Brandweek, Kenneth Hein takes a look at Ero RSCG's use of hypnotism in focus groups for client Volvo. Following a test drive, focus group members were hypnotized with the goal of obtaining their true reactions to the car versus the usually clouded opinions offered by most focus group members.

more »

by Steve Hall    Mar-24-08    
Topic: Good



Powerlines: How Reagan Won Hearts and De Beers Made a Monopoly

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We just finished reading Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, by CMO Steve Cone of Epsilon. (The one with the specs and the grimace.) It's a survey of propaganda that probably helped color the landscape of your life. The last chapter has tips on creating a powerline -- not a guaranteed formula, but still good stuff to keep in mind.

People exposed to an ad will probably pass judgment on it based on the visual and the most visible print. (Typically that's the tagline.) Ad-heads spend plenty of time on pictures, but few consider what impact a resonant string of words can deliver.

more »

by Angela Natividad    Mar-24-08    
Topic: Good, Opinion, Publishing



No! No! No! Fox is The Credible Network. Not CNBC

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Oops. What did you say about Bear Stearns, Jim Cramer? An ad in today's Wall Street Journal for Fox Business network is poking fun (more like slamming) CNBC's Jim Cramer for vehemently telling people not to take their money out of Bear Stearns just days before it tanked.

Fox. Ever the opportunistic marketer.

by Steve Hall    Mar-24-08    
Topic: Good, Newspaper








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