Ads:
Yodle client testimonials
Online business to business directory yellow pages united
acrylic display
www.nextdaycatering.co.uk
Buy embossers from All Pro Stamps
Created by Wieden + Kennedy, CareerBuilder has launched a four part video series called Office Worker Survival Series which aim to "humorously instruct the disgruntled worker how to navigate the treacherous waters of corporate America."
In the first video, Gauging Your Workplace Worth, the worth of an employee is examined based on how elaborately their birthday gets celebrated in the office. From time of day to location to attendance to food to whether or not your co-workers sung happy birthday to you, the CareerBuilder Birthday Celebration Observational System gauges the liklihood you'll be considered for a promotion in the future or tossed out the door at the first sign of a downturn.
And no, we didn't miss the nod to bra sizes in the Lesson labeling system. We are, however, very interested in how big the lessons will become as the series progresses.
Who knew? Really. Who knew Obama Girl would amount to anything more than a one-off from some random YouTube chick with a "crush" on Obama. Well, it seems a good percentage of the nation has a crush on Obama and that crush might get him all the way to the White House this fall.
In the latest Obama Girl video from Barely Political, Amber takes down Hillary and urges her to stop hating on Obama. Amber tells Hillary her quest is becoming hopeless, that America is Obama Nation, and that her continued attacks are just making the McCain option look better which, of course, is not good for the Democrats' cause.
more »
If you prefer things stiffly erect and throbbing with fullness rather than things that are flaccidly limp and not up for anything fun then, according to this ad, Claussen is your brand of pickle. Why mess with a tired, spent pickle when you can have one that's ready to forcefully explode in your mouth with an orgasm of juicy flavor quenching your desire for spunky girth?
Writing in Brandweek, Kenneth Hein takes a look at Ero RSCG's use of hypnotism in focus groups for client Volvo. Following a test drive, focus group members were hypnotized with the goal of obtaining their true reactions to the car versus the usually clouded opinions offered by most focus group members.
more »
We just finished reading Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, by CMO Steve Cone of Epsilon. (The one with the specs and the grimace.) It's a survey of propaganda that probably helped color the landscape of your life. The last chapter has tips on creating a powerline -- not a guaranteed formula, but still good stuff to keep in mind.
People exposed to an ad will probably pass judgment on it based on the visual and the most visible print. (Typically that's the tagline.) Ad-heads spend plenty of time on pictures, but few consider what impact a resonant string of words can deliver.
more »
Oops. What did you say about Bear Stearns, Jim Cramer? An ad in today's Wall Street Journal for Fox Business network is poking fun (more like slamming) CNBC's Jim Cramer for vehemently telling people not to take their money out of Bear Stearns just days before it tanked.
Fox. Ever the opportunistic marketer.
The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you're Belgian.)
To add cautionary appeal to the deal, WWF is promoting the site with guerrilla appearances of its fishman. Think of him as the mutant status quo for a less hospitable toxic Earth. The effort was put together by Germaine of Antwerp.
What's with non-profits and fishpeople? Why don't we ever get threatened with the conception of mutant minotaurs or X-Men? Is it not possible that our toxic future may yield supercharged heroes and creatures of fairy-tale lore in addition to radioactive six-eyed frogs and deranged (but unfairly oppressed) gill-faced rednecks?
This anti-tobacco effort (via The Media Artist) appeared on gas station dispensers in Wyoming. Above a bottle dripping sludge, a bright sign reads, "You're not gonna sip this. But you'll kiss where it came from?" Campaign URL: WY.Quitnet.com.
We didn't get it at first, mainly because when we think "tobacco" we think "smoking," and we spent a brainfucked eight minutes pondering whether there's a connection between cigarette toxins and fossil fuel. And then IT HIT US.
That sludge is SPITTOON FODDER from CHEWING TOBACCO. The office resounded in a collective "...Ohhh" as we all got it at the same time.
Chewing tobacco. Big problem in Wyoming? We thought only cowboys and baseball players did that. (Remember the gum?) Now we'll have something to ponder through Easter weekend as we smoke away the pain of being too old to participate in egg hunting.
Greenpeace has built a spoof site to take on Kleenex, which, since hankies went out of mode, dominates the wipe-your-eyes and blow-your-nose market.
The "Kleer-cut" site is a barbed duplicate of Kleenex's current "Let it Out" campaign, which encourages people to hit soggy emotional highs and head for the nearest floral tissue box. "Tell calm, cool and collected to TAKE A HIKE," it coaxes. "It's time to LAUGH until you CRY. SCREAM until you spit. Show your heart and show some tears."
more »
If there was ever a tagline shift from the nebulously ethereal do the blunt, "buy our shit now," it would be this new tagline from Ford, "Ford. Drive One." Is it possible a marketer has finally realized the purpose of advertising is to get people to buy stuff? Sadly, no. The new tagline was developed in meeting with car dealers who don't give a crap about how Cannes-worthy an ad is as long as it gets people into the dealership and cars off the lot. Who knew a great tagline could come from car dealers, purveyors of fine communication such as this disaster.
Ford CEO Alan Mulally put Group VP of Marketing Jim Farley, recently scooped from Toyota, on the job last fall and we're thinking the first stipulation he added to his employment contract was the ability to dump the "Bold Moves" tagline.
Of course, time will tell whether or not what appears to be a good tagline actually becomes one. If not, they can Farley could always go a bit further and institute "Ford. Buy One."
|
