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We like things simple. We hate a lot of choice. We want someone else to do all the work. We're lazy like that so we were pleased with the amazing simplicity of this new Orbitz beach vacation planner, My Ideal Beach. In just three clicks, your perfect locale is presented with price and details. What's not to love? It's much better than trolling Priceline. That's just way, way too much work.
Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)
The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.
Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")
More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.
See previous efforts for the "Impossible is Nothing" campaign.
We've seen hundreds of ads with hot looking women in them. We've seen hundreds of ads which make us scratch our head and exclaim, "WTF!?!?!" We haven't seen many that mash both together but we're pleased to bring you this ad for Nila Sliced Mushrooms courtesy of Flickr user simonclare.
One part pulchritudinous cleavage. One part Fungtastic headline. One part come hither and stick your throbbing member between my huge breasts until you fill this can with your uncontrollable lust look. And you've got the perfect "WTF was that but it sure felt good" ad.
Here's a two-page spread called "WAKE UP!!!" by DDB Stockholm.
It's about a gnome who shares coffee with a furry woodland creature. Hijinks ensue: they tumble off cliffs, see flying eggs, befriend a giant pig, and sail away on a sperm whale while and guffawing over old times. By the way, have an extra large latte from your equal-opportunity friends at McDonald's.
Check out this trio of ads by BLATTNER BRUNNER, Atlanta for Appalachian Stove Co. Campaign name: "Hot and Crusty."
The fact sheet reads, "Concept: Clean burning stoves for people who pretty much don't care. Market: Southeastern US, especially highlands."
You won't absorb the full awesome-osity of that sparing description (and choice of geography) until you see the creative. The one at left says, "A roaring fire. A bottle of wine. A barn full of sheep." (Dude ... ew. But also, HA!)
Text is followed by a solitary image of an old-school stove and the brand name.
So this is what what it takes now to sell milk. Yup. Goofy videos that are knock offs of other goofy videos (movies? bands?). For Got Milk, Goodby Silverstein & Partners offers up One Gallon Axe, a rock band video that, well, you just have to watch it to truly appreciate its weirdly odd goodness.
Like we said yesterday, if you're not at Advertising Age's Digital Marketing Conference, you can get tidbits of it here following David Armano's Twitter feed. Right now (9:45AM) Donny Deutsch is interviewing Jeff Zucker. Some tidbits:
Well it's about time. The Lynx/Axe babes are back, this time from Australia in the form of the Lynx Anti-Soap Squad or LASS. Witty. As with all Lynx/Axe efforts, the work panders to the typical high school kid who thinks about sex 24/7...in other words, the entire male race. Framed like a COPS episode, two Lynx girls, dressed in police uniforms you wish actual police officers (female ones, that is) wore all the time prowl for guys who use regular bar soap as if it were a crime.
These are really, really bad! No, wait, these are really, really good! No wait....damn it, we're conflicted about this new DISH Network work sent to us from Fueld (yes, that's spelled correctly) Films. In the three commercials, comedian Frank Caliendo takes on the personas of Al Pacino, Donald Trump and George Bush. He does a fairly good job but we're not sure these commercials sold us anything.