WWF Encourages Positive Climate Action with Mutant Fishmen

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The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you're Belgian.)

To add cautionary appeal to the deal, WWF is promoting the site with guerrilla appearances of its fishman. Think of him as the mutant status quo for a less hospitable toxic Earth. The effort was put together by Germaine of Antwerp.

What's with non-profits and fishpeople? Why don't we ever get threatened with the conception of mutant minotaurs or X-Men? Is it not possible that our toxic future may yield supercharged heroes and creatures of fairy-tale lore in addition to radioactive six-eyed frogs and deranged (but unfairly oppressed) gill-faced rednecks?

by Angela Natividad    Mar-23-08    
Topic: Cause, Good, Guerilla, Online, Video



'But Sir, This Ain't Tobacco. It's Big League Chew.'

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This anti-tobacco effort (via The Media Artist) appeared on gas station dispensers in Wyoming. Above a bottle dripping sludge, a bright sign reads, "You're not gonna sip this. But you'll kiss where it came from?" Campaign URL: WY.Quitnet.com.

We didn't get it at first, mainly because when we think "tobacco" we think "smoking," and we spent a brainfucked eight minutes pondering whether there's a connection between cigarette toxins and fossil fuel. And then IT HIT US.

That sludge is SPITTOON FODDER from CHEWING TOBACCO. The office resounded in a collective "...Ohhh" as we all got it at the same time.

Chewing tobacco. Big problem in Wyoming? We thought only cowboys and baseball players did that. (Remember the gum?) Now we'll have something to ponder through Easter weekend as we smoke away the pain of being too old to participate in egg hunting.

by Angela Natividad    Mar-21-08    
Topic: Campaigns, Cause, Good, Poster



Aww, Don't Cry. You're Murdering Trees.

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Greenpeace has built a spoof site to take on Kleenex, which, since hankies went out of mode, dominates the wipe-your-eyes and blow-your-nose market.

The "Kleer-cut" site is a barbed duplicate of Kleenex's current "Let it Out" campaign, which encourages people to hit soggy emotional highs and head for the nearest floral tissue box. "Tell calm, cool and collected to TAKE A HIKE," it coaxes. "It's time to LAUGH until you CRY. SCREAM until you spit. Show your heart and show some tears."

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by Angela Natividad    Mar-21-08    
Topic: Brands, Cause, Good, Online, Spoofs



'Bold Moves' Bullshit Begets "Ford. Drive One."

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If there was ever a tagline shift from the nebulously ethereal do the blunt, "buy our shit now," it would be this new tagline from Ford, "Ford. Drive One." Is it possible a marketer has finally realized the purpose of advertising is to get people to buy stuff? Sadly, no. The new tagline was developed in meeting with car dealers who don't give a crap about how Cannes-worthy an ad is as long as it gets people into the dealership and cars off the lot. Who knew a great tagline could come from car dealers, purveyors of fine communication such as this disaster.

Ford CEO Alan Mulally put Group VP of Marketing Jim Farley, recently scooped from Toyota, on the job last fall and we're thinking the first stipulation he added to his employment contract was the ability to dump the "Bold Moves" tagline.

Of course, time will tell whether or not what appears to be a good tagline actually becomes one. If not, they can Farley could always go a bit further and institute "Ford. Buy One."

by Steve Hall    Mar-21-08    
Topic: Brands, Campaigns, Good, Opinion



Orbitz Caters to Lazy Vacationers Planners With 'My Ideal Beach'

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We like things simple. We hate a lot of choice. We want someone else to do all the work. We're lazy like that so we were pleased with the amazing simplicity of this new Orbitz beach vacation planner, My Ideal Beach. In just three clicks, your perfect locale is presented with price and details. What's not to love? It's much better than trolling Priceline. That's just way, way too much work.

by Steve Hall    Mar-20-08    
Topic: Good, Online



'Out of Reach' Stimulates Greed Factor for Scion tC

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Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)

The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.

Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")

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by Angela Natividad    Mar-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online, Promotions



For Chinese Olympian, Silver's Just a Po' Man's Gold

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More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.

See previous efforts for the "Impossible is Nothing" campaign.



Cleavage and Mushrooms Make You Feel Fungtastic!

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We've seen hundreds of ads with hot looking women in them. We've seen hundreds of ads which make us scratch our head and exclaim, "WTF!?!?!" We haven't seen many that mash both together but we're pleased to bring you this ad for Nila Sliced Mushrooms courtesy of Flickr user simonclare.

One part pulchritudinous cleavage. One part Fungtastic headline. One part come hither and stick your throbbing member between my huge breasts until you fill this can with your uncontrollable lust look. And you've got the perfect "WTF was that but it sure felt good" ad.

by Steve Hall    Mar-20-08    
Topic: Good, Outdoor, Racy, Strange



Friendly Gnome Pours Latte Out of Skull, Among Other Things, for McD's

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Here's a two-page spread called "WAKE UP!!!" by DDB Stockholm.

It's about a gnome who shares coffee with a furry woodland creature. Hijinks ensue: they tumble off cliffs, see flying eggs, befriend a giant pig, and sail away on a sperm whale while and guffawing over old times. By the way, have an extra large latte from your equal-opportunity friends at McDonald's.

by Angela Natividad    Mar-20-08    
Topic: Brands, Campaigns, Good, Newspaper



Does Bestiality Put You in Stove-Buying Mode?

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Check out this trio of ads by BLATTNER BRUNNER, Atlanta for Appalachian Stove Co. Campaign name: "Hot and Crusty."

The fact sheet reads, "Concept: Clean burning stoves for people who pretty much don't care. Market: Southeastern US, especially highlands."

You won't absorb the full awesome-osity of that sparing description (and choice of geography) until you see the creative. The one at left says, "A roaring fire. A bottle of wine. A barn full of sheep." (Dude ... ew. But also, HA!)

Text is followed by a solitary image of an old-school stove and the brand name.

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by Angela Natividad    Mar-19-08    
Topic: Brands, Campaigns, Good, Magazine, Newspaper










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