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Ah yes, that occasionally embarrassing morning moment when you find yourself (if you're a guy) tenting your sheets with no way to hide the fact you're sprung. Either due to that early morning dream about the hot girl you saw on Flickr and are now having sex with in your mind...or the serious need to take a piss, morning wood is something all guys have to deal with from time to time.
A new ad from the Democratic National Committee called Bush/McCain: Lockstep argues presidential candidate John McCain, since after 9/11, has been in complete agreement with President Bush regarding America's presence in Iraq. If you're a Republican, you'll love it because McCain will give you more of what you already have. If you're a Democrat, you'll love it because it highlights everything you dislike about America's presence in Iraq. Hmm. A political ad both sides can like?
We get it! We get it! It's a mashup! An underwear mashup. And, in case we didn't already realize that from the pantheon of colors in this ad, we've also got myriad musical styles to hammer the point home for those of us who might be visually impaired.
For Bonds Youth, Sydney's The Campaign Palace created the ad
If you want to see a really, really weird ad about Nomis, logos, trophies, attention, sponsorship, endorsements and boots then you really need to watch this quirky video for Nomis boots (we call them sneakers here). The ad was created by Johannes Leonardo, a new agency founded by former Saatchi & Saatch EVPs Jan Jacobs and Leo Premutico.
While we're not sure what making a bed has to do with a hospital's ability to successfully perform a hip replacement or being ranked tops among all hospital responding to a heart attack, we do like this new commercial from Boston-based Winsper for Exeter Hospital. Oh wait, we get it. Attention to detail. After all, a well made bed is certainly as important as performing open heart surgery.
OK. We jest. We get the analogy. Besides, the spot is just very soothing and who doesn't want to be soothed when faced with a nerve-racking hospital stay? Not us. We've been there.
To hock its wares, Virgin always aims for just left of left-field. Looking for a flight? Seek thee out the least enthusiastic of the bunch. Need a mortgage? Geriatric sex should get you off. Investment aid? A pyromaniac ballerina can help you with that.
Virgin Money's latest campaign is no exception. It takes a kooky idea and makes it totally logical in context.
OK, guys. Admit it. You know you've done something similar before. OK, maybe not as goofy as the guy in this Kohler commercial but when it comes to finagling your way into crossing paths again with that hot chic you just saw, let's just all admit the high school in all of us makes a bit of a return. So if you simply must have that hot female plumber who's doing work in the apartment next door, make sure you don't have a Kohler toilet. They ruin all the fun because, well, they just work.
Penny Denialer, the well-preserved materfamilias of Mackenzie Investments' "Denialers" campaign, began appearing in rich media ads on popular Canadian websites last week.
See her on Sweetspot.ca (you'll have to scroll way down). When engaged she'll say something decidedly wise like, "Whoever said money can't buy happiness was obviously shopping at the wrong website. Look at that." Then she'll stare with vacant Valley awe at the content of the page.
The ad invites traffic to burnrate.ca, where they can meet the Denialers, watch money burst into flames, and find out how to keep theirs from going up in smoke.
Put together by Lowe Roche, Toronto.
According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.
Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).
Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.
Now let's see. If we were a Hollywood visual content company that created stuff for music, fashion and advertising, what would be do to call attention to ourselves and win awards? Well, we'd film a naked woman frolicking in a room full of balloons, of course. Apparently this tactic is a good one because it won Best Web Film at the first annual Swerve Festival which celebrates "West Coast creative culture."
Called Tons of Balloons, the video does nothing but swallow the beauty of a half naked woman dancing around while white balloons gracefully move about in reaction to her movements. And, yes, it's very likely NSFW.