OK, guys. Admit it. You know you've done something similar before. OK, maybe not as goofy as the guy in this Kohler commercial but when it comes to finagling your way into crossing paths again with that hot chic you just saw, let's just all admit the high school in all of us makes a bit of a return. So if you simply must have that hot female plumber who's doing work in the apartment next door, make sure you don't have a Kohler toilet. They ruin all the fun because, well, they just work.
Penny Denialer, the well-preserved materfamilias of Mackenzie Investments' "Denialers" campaign, began appearing in rich media ads on popular Canadian websites last week.
See her on Sweetspot.ca (you'll have to scroll way down). When engaged she'll say something decidedly wise like, "Whoever said money can't buy happiness was obviously shopping at the wrong website. Look at that." Then she'll stare with vacant Valley awe at the content of the page.
The ad invites traffic to burnrate.ca, where they can meet the Denialers, watch money burst into flames, and find out how to keep theirs from going up in smoke.
Put together by Lowe Roche, Toronto.
According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.
Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).
Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.
Now let's see. If we were a Hollywood visual content company that created stuff for music, fashion and advertising, what would be do to call attention to ourselves and win awards? Well, we'd film a naked woman frolicking in a room full of balloons, of course. Apparently this tactic is a good one because it won Best Web Film at the first annual Swerve Festival which celebrates "West Coast creative culture."
Called Tons of Balloons, the video does nothing but swallow the beauty of a half naked woman dancing around while white balloons gracefully move about in reaction to her movements. And, yes, it's very likely NSFW.
Yarg. To promote The Ruins -- a movie that, from what we can tell, is all about evil parasitic vines -- Ralph & Co. is encouraging internet users to disseminate this genuinely icky video. It literally hurts to watch and reminds us of this one time we had an ingrown hair that kept growing under our skin until finally... well, forget it.
Killer vines. Okay. Guess that's scarier than improbable monsters. But is it scarier than toothy vaginas and randy chlamydia?!! Well, maybe.
Well here's a new (OK, new-ish) way to introduce a new car. So here's an ad for the new Pontiac G8 GT modeled after the early 80's driving game Spy Hunter. It's certainly different but it might cause viewers to wonder why there's suddenly a video game on their television screens.
Thankfully, it's better than yet another windy mountain road commercial. Well, sort of. Rather than windy mountain roads, this commercial gives us windy video game roads with wheel spikes and bombs and cars that wipe out for no apparent reason. The kids will love it. Even if they have no idea what Spy Hunter is/was.
To celebrate the birth of four distinct company arms (with four unique specializations), The CementWorks launched a baby shower campaign for quadruplets. Watch the intro on their website -- very cute. (Possibly painful.)
Dividing itself into four realms followed the logic of "growing big by growing small." Read more about The CementBloc, The IronWorks, The StoneWorks and The CementBond.
An agency with industrial chic. Ayn Rand would be so proud.
Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?
See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.
We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.
Wow. For its Wrap Rage Cure campaign, which prescribes the (frightening in context) Open It! tool for people who suffer from package-opening rage, the Zibra Company has been awarded a Gold Addy for Interactive Media.
The award was distributed by the Nashville Advertising Federation.
Zibra partnered with web design firm Cabedge for the Wrap Rage Cure campaign, which included mock case studies, radio and interactive spots. The campaign generated "dramatic increases" to the number of unique visitors to the microsite. We're just hoping Open It! was actually used for packages and not customer-on-customer organ tweezing.
Rageheads are notoriously myopic. Just sayin'.
Wow. This is warped. That's apt, because it's a spoof spot for Scream TV, which wants us all to (tagline, tagline!) "Get scared more often." And we're definitely feeling the fear.
The spot for fictional brand Comfeze was put together by Zig, Toronto.
Does Depend make ads? Maybe Zig should look into that. There's a whole market of fear and absorbency waiting to blossom before our eyes.